组织管理--电信公司组织变革之研究（PDF 121页）

()AStudyofOrganizationalChangeforChunghwaTelecom________________________________________________________________________2()3IIIAbstractTheliberalizationofthetelecommunicationmarketinTaiwanbeganin1987withthepermissionofconsumerstolegallyowncommunicationterminalequipment.Sincethen,therapidadvancementintelecommunicationtechnologyandthechangeinmarketdemandhavegraduallydiminishedboththeneedforamonopolizedtelecommunicationmarketandthevaliditytoprotectpublicinterest.Inaddition,thedemandsundertheBasicTelecomAgreement,anagreementreachedbymembercountriesofWTO,havemadeitclearthatanopen,liberalized,andprivatizedtelecommunicationmarketisinevitable.SincehisinaugurationasChairmanofChunghwaTelecomCo.,Ltd.,onAug21,2000,C.K.MaohadbeencarryingtheresponsibilityforasmoothtransformationofChunghwaTelecom,fromagovernment-runcorporationtoaprivateenterprise,whilecontinuingtofunctionasanefficientconglomerateofsocialresourcesandservices,andtomaintainitscompetitivenessinafullyliberalizedmarket.Inthecourseofprivatization,ChunghwaTelecomhastocompetewithotherserviceprovidersnotonlyonitsorganization,efficiency,cost,productvarietyandservicequality,butalsoonnetworkbuild-out,technologicaladvancement,andoveralloperationalstrategies.After2yearsand5monthsoffacingharshchallengescomingbothdomesticallyandinternationally,ChunghwaTelecomstillunshakablyleadsthemarket.ThispapertriestoanalyzethecourseofChunghwaTelecom’sorganizationalchangeinitiatedbyMr.Mao,theformerChairman,and,throughhisexperienceofasuccessfulenterprisetransformation,hopestoprovideaparadigmformanyothergovernment-runenterprises,whichwillsoonbefacingthesameforcesoforganizationalchange,andthepressureofprivatizationthatwereoncedealtwithbyChunghwaTelecom.Keywordsorganizationalchange,strategymanagement,ChunghwaTelecomIII....................................................................................................1................................................................................................................1....................................................................................................2....................................................................................................4................................................................................................................5................................................................................................................8..........................................................................................16IBM.............................................................................................22..........................................................................................................27..................................................................................34......................................................................................37..................................................................................................41......................................................................................................42......................................................................................................48..............................................................................................................77..................................................................................................86..............................................................................87......................................................................................................................93......................................................................................................................96......................................................................................................................97..................................................................................................98II20008211()()21-1341971Andrews(goals)(objectives)1965Ansoff(commonthread)1962Chandler51976Glueck1979HoferSchendel1980Porter1996Quinn1997()19996()?()SWOT20037(C)(A)Lewin’s(B)891011R1R2R3R1R2R312(pointofview)13strategicinfectionpoint14CummingsKotter2-3CummingsKotter15√√Æ√√Æ√√Æ√√Æ√√√Æ√√√Æ√√√Æ√√√161718192021()222324252627WTO19831984198519871989199919971996199519961997199820002001WTO20022002WTOWTO1983198419851987198719891989199919971996199519951996199619971998199820002001WTOWTO20022002282930/()/WAP//()/WAP/321321(2002)3132333435363738394041♦♦♦♦4243:44:454647ADSLADSL48ADSLADSLTANetHiNetHiNetHiNetACNeilsenNetwatch2000HiNetHiNetISP(2000UsersBestChoice)()(IN)HiNet寛HiNetHiNet49HiNet63HiNetIBMIBMIBM()2.5GPRS2.5GPRSAMPSCDMAAMPSCDMA25GPRSCDMA(S&P)AA50(S&P)AAtwAAA(MOD)MOD(Multi-mediaOnDemand)OKADSL(AsymmetricDigitalSubscriberLine)ATN(AsynchronousTransferMode)IP(InternetProtocol)HiFund-HiFundHiFundADSL(ADSL)ADSL51ISDNHi178eHi178eeHiNeteHiNete-HiNetHiNet寛52(FibertotheHome)(FibertotheCabinet)(FibertotheBuilding)2488%902488%2333%PowerTV0800show53ehiPagee42hiPageI