The-Application-of-the-Politeness-Principle-in-Bus

中原工学院信息商务学院论文TheApplicationofthePolitenessPrincipleinBusinessNegotiation礼貌原则在商务谈判中的运用ByShenXiaofangStudentIDNumber:201103012109Supervisor:ZhangYuNov.2nd,2012中原工学院信息商务学院论文论文摘要商务谈判是一种运用语言艺术进行的活动，它作为经济活动的起点，对交易活动的成功与否，在很大程度上依赖于语言的运用。本文通过对礼貌原则发展和商务谈判特点的分析，提出了五种礼貌方法：模糊表达、委婉表达、低调陈述、恭维言辞以及表示感谢。总之，礼貌原则在商务谈判中的运用要求我们在拥有相关技巧、策略、素质与能力的基础上做到随机应变、具体问题具体分析。关键词：商务谈判；礼貌原则；合作原则；作用；表达中原工学院信息商务学院论文AbstractBusinessnegotiationisanactivityachievedwiththehelpoflanguagearts,itasthestartingpointofeconomicactivity,whetheritsucceedsornotdependslargelyontheuseoflanguage.Thisarticleanalyzesthedevelopmentofpolitenessprincipleandthespecialfeaturesofbusinessnegotiation,whichproposesfivemethods:vagueness,euphemism,understatement,complimentandgratefulness.Inshort,thepolitenessprinciple,theapplicationinbusinessnegotiationsrequestsusinmasterrelatedskills,strategyandbasedonthequalityandabilityofrandomstrain,itconcreteanalysis.Keywords:businessnegotiation;politenessprinciple;cooperationprinciple;function;expression中原工学院信息商务学院论文TableofContentsAbstract(Chinese)……………….…………………………………………………..IAbstract(English)……………….…………………………………………………...II1.Introduction…………….…………………………………………………………..11.1Backgroundofthethesis………………………………………………………..…..11.2Significanceofthepresentstudy…………………………………………………..12.DefinitionofPolitenessPrinciple………………………………………………….13.TheApplicationofPolitenessPrincipleinBusinessNegotiation………………..23.1vagueness…………………………………………………………………..............23.2euphemism…………………………………………………………………………33.3understatement……………………………………………………………………..43.4compliment………………………………………………………………………...43.5gratefulness………………………………………………………………………...44.Conclusion………………………………………………………………………….4Bibliography……………………………………………………………………………………...5Acknowledgements……………………………………………………………………6中原工学院信息商务学院论文1.Introduction1.1BackgroundofthethesisInrecentyears,theconnectionbetweenChinaandtherestoftheworldisgettingcloserandcloser.Thecommunicationtotheoutsideandtherapiddevelopmentofinternationaltradeandeconomyareexpanding,sobusinessnegotiationplaysanimportantroletoday.Itisessentiallyakindofactivitythroughlanguage.Whetheritwillsucceeddependsontheapplicationoflanguagetoalargeextent.Politenessisakindofcomplexsocialphenomenon,whichisoneofthemostimportantwaysinmaintainingandimprovingsocialrelationshipwitheachother.Asapotentialagreement,ithasthepowerofrestrictingsocialmembers’speechacts.Inbusinessnegotiation,politenessisregardedasoneofthemostimportantfactorsthatcankeepnegotiationgoesonsmoothly.1.2SignificanceofthepresentstudyPolitenessPrincipleputforwardbyEnglishscholarLeechhasagreatguidancetothesuccessofbusinessnegotiation,andplaysanimportantroleinthecourseofbusinessnegotiation.Therefore,itisnecessaryfornegotiatorstoknowandmasterhowPolitenessPrincipleisusedinbusinessnegotiation.Itishopedthatthestudycanprovidebusinessnegotiatorswithsomerulesandguidance,helpthemtosettleconflictsanddisputesinbusinessnegotiationandtocreateaharmoniousandcooperativerelationswiththeapplicationofproperpolitelanguageandstrategies,andfinallyrealizehighefficiencyandwin-winofbusinessnegotiation.2.DefinitionofPolitenessPrinciplePolitenessasasocialphenomenoncanbeobservedinalllanguagesandcultures，andithaslongbeenmadeanimportantobjectofstudyinlinguistics.AccordingtotheDictionaryofLanguageTeachingandAppliedLinguistics,politenessisdefinedasthecombinationofinterpersonalconsiderationandlinguisticinteractions.(Richard352)Politenessisthesymbolofhumancivilizationandimportantcriterionofhumansocialactivity.Politenessisthesignofhumancivilization,animportantcodeofhumansocial中原工学院信息商务学院论文activity.Asakindofsocialactivity,languageactivityisalsorestrictedbythesamecode.PolitenessPrincipleisthatinthesameotherconditions,minimizingtheexpressionofimpolitebeliefs.Politenessistheattitudeofonepartytoanotherparty.Itcomestobothparties.TheEnglishfamouspragmatistG.N.Leech(1983.64)calledthetwopartiesselfandother.Inletters,self”usuallymeanstothewriter,andothermaybethereceiver,orathirdpartywhohasbeenmentionedornotmentionedintheletter.Therefore,politeness,whatawriterexpresscanbeaimedatareceiverorathirdparty.Itisnotsymmetryinnature.Politenessisthefoundationofestablishinggoodhumanandcooperativerelationship.Successfuldevelopmentofbusinesscommunicationdependsonestablishmentofgoodsocialrelationship.·3.TheApplicationofPolitenessPrincipleinBusinessNegotiationThepolitenessprincipleisputforwardforbusinessnegotiationinjectionmanyexcitingelements,thepositivemeaningofthepolitenessprincipleinbusinessnegotiationalsoismorediversified.Toacertainextent,Businessnegotiationplaysadecisiveroletothedevelopmentoftwoparties’friendship.·3.1VaguenessAsakindofpolitenessstrategy,fuzzyexpressioncannotonlyrelieveandeasethespeaker'stone,abatetothreateneachotherfacebehavior,butalsocangiveoneselfleaveadequateleeway,improvingnegotiationatmosphere.Forexample,A：Mr．Lin，Iamanxioustoknowaboutyouroffer．B：Well，we’vebeenholdingitforyou，Mr．Smith．Hereitis500casesofblacktea，at$20perkilogram，CIFLiverp001．ShipmentwillbeinJuly．A：That’sahighprice!Itwillbedifficultfortictomakeanysales．B：I'mrathersurprisedt