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AEuropeanperspectiveonachievingcompetitiveness,2000,(21):79-88.EnhancethecompetitivenessoftheRegionalTourismStrategyFrank,GregoryRobertWesBritishtourismresearchinstituteAbstract:Thedevelopmentoftourismiscloselyrelatedtotouristresourcesandmarketingactivities.However,thegeographicalfeaturesoftouristresourcesandtouristmovementaccountfortheinteractionbetweentourismandgeographicalstructure.Thisleadstotheexistingasignficanttasktoresearchintothestrategiesofadvancingregionaltourismcompetitiveness.Keywords:regionaltourism;competition;influenceInrecentyears,withtherestoftheworldcompetingtotourismasapillarindustryforthedevelopmentoflocalandregionalcompetitionamongthemoreobviousandin-depth.Howtobasetheirownreality,createcompetitiveadvantage,hasbecomeatoppriorityoftheregionaltourismdevelopment,butalsotravelinthenewroundofcompetitionoftherace.Onthecompetitivenessofregionaltourismcanenhancetheregionalcompetitionofthesenseofurgency,topromotediscoveryandunderstandingoftheregionalcompetitionintheirownstrengthsandweaknesses,andthenrapidresponse,positiveresponse,thelocalcompetitivenessthroughtheexpansionofChina'stourismindustrytostrengthentheinternationalmarketcompetitivepower.First,theregionaltourismcompetitivenessfactorsTheso-calledregionaltourismcompetitivenessreferstothevarioustouristregionsasawhole,initsownprocessofdevelopmentshowninthecompetitionfortourists,development,occupation,industry,tourismdevelopmentofthemarketandobtainthecapacityfactorandgrowthpotential.Regionaltourismcompetitivenessisnotthecompetitivenessofagivenarea,butbytheinteractionofmanyfactorsaffectingtheresults,butalsoapotentialtothecompetitivestrengthfromthecompetition,tocompetition,theresultsofthedynamicdevelopmentprocess.Competitiveoncemade,hasarousedextensiveconcernofscholarshomeandabroad.ThemostprominentofwhichisresearchprofessoratHarvardUniversity,thefamousexpertoncompetitivestrategyPorter,hisnationaldiamondmapmodelforindustrycompetitivenessstudyprovidesaneconomicparadigm.Inthisparadigmwhich,Portersummarizedthesixfactors:(1)factorsofproduction,includingnaturalresources,humanresources,knowledgeresources,capitalresourcesandinfrastructure;(2)demandconditions,themajorsourcemarketsthatthedemandstructureandthescaleofdemand;(3)relatedandsupportingindustriesconditions;(4)businessstrategy,structureandcompetition;(5)governmentaction;(6)opportunities.Forthetourismindustry,becauseofitscomprehensivefeaturesofitsdevelopment,determinetheimpactofcompetitivefactorsintheregionaltourismindustryisalsomultifaceted.Basedonthesefactorsaffectthecompetitivenessofthetourismindustry,thesize,canbedividedintoadecisivefactorinsupportingfactors,developmentalfactorsandsecurityfactors.Decisivefactorsincludetheconditionsofresources,tourismdemandconditions,thecompetitivenessoftourismenterprisesandtheregionalstatetourismimageoverseas.Thesefactorsconstitutethecoreofcompetitivenessofregionaltourism,butalsotoimprovethefuturecompetitivenessoftheregionaltourismindustrymustfocus.Factorssupportingthedevelopmentoftourismisnotsimplytoexist,buttheincreasethroughitsownperfectandcanbetterstimulateandpromotethecompetitivenessofregionaltourismenhancement.Suchfactorsincludeinfrastructure,relatedandsupportingindustryconditions,personnelquality,technologylevel.Regionaltourismdevelopmentfactoristheformationandsavingsbasedonthefuturecompetitiveness,mainlyreferringtotheregionaltourismresourcesdevelopmentandutilizationofcapacity,marketing,tourismenterprises,innovation,tourism,accesstocapitalandtheuseofcapacity,tourismindustry,optimization,adjustmentcapability.Protectivefactorsconstitutethedevelopmentofregionaltourismindustry,theexternalenvironment,topromoteandensurethesmoothdirectionoftourismdevelopmentalonghealthy.Suchfactorsincludethetourismenvironment,thegovernmentandotherdevelopmentopportunities.Affectthecompetitivenessoftheregionaltourismindustryisnotindependentofeachotherfourfactors,butanorganiccommunity.Decisivefactorincompetitivenessasaregionaltourisminthecorepartoftheirdevelopmentdirectlyaffectsthestrengthoftheoverallcompetitivenessoftheregion.Whenthesupportingfactorsformoreapproachandtilttothetourismindustry,thedevelopmentoffactorscanplayabetterrole.Thesupportingfactorsanddevelopmentalfactorsworkingtogether,canenhancethedecisivefactorsontheactualandpotentialtouristattraction,butalsotobettermeettheneedsofvisitorsandenhancevisitorsatisfactionprovideaguarantee.Factorscanprotectthedecisivefactor,supportingfactorsanddevelopmentalfactorsplaybettertocreateagoodatmosphere,contributedtotheseverity.Second,toenhancethecompetitivenessofregionaltourismstrategychoiceCompetitiveloadingphasetheoryofPorterontheindustry,anotherimportantcontributiontocompetitiveness,accordingtothistheory,theformationofregionaltourismcompetitivenessgothroughfourstages,namely,factor-drivenstage,theinvestment-drivenstage,innovation-drivenstageandwealthdriverstage.Itischaracterizedbytwostages:Inthefactor-drivenstage,theformationofcompetitivenessfromtherichresourcesoftheregionrequireregionalintegrationthroughtheresourcesfoundsuperiorre