新东方大学英语六级模拟试题

新东方全国大学英语四、六级考试研究委员会新新新新东东东东方方方方大大大大学学学学英英英英语语语语六六六六级级级级考考考考试试试试全国统一模拟冲刺试卷全国统一模拟冲刺试卷全国统一模拟冲刺试卷全国统一模拟冲刺试卷COLLEGEENGLISHTESTCOLLEGEENGLISHTESTCOLLEGEENGLISHTESTCOLLEGEENGLISHTEST————BandSixBandSixBandSixBandSix————试试试试题题题题册册册册…………………………………………………………….…………………………………………………………注注注注意意意意事事事事项项项项一、将自己的校名、姓名、准考证号写在答题卡1和答题卡2上。将本试卷代号划在答题卡2上。二、试卷册、答题卡1和答题卡2均不得带出考场。考试结束，监考员收卷后考生才可离开。三、仔细读懂题目的说明。四、在30分钟内做完答题卡1上的作文题。30分钟后，考生按指令启封试题册，在接着的15分钟内完成快速阅读理解部分的试题。然后监考员收取答题卡1，考生在答题卡2上完成其余部分的试题。全部答题时间为125分钟，不得拖延时间。五、考生必须在答题卡上作答，凡是写在试题册上的答案一律无效。六、多项选择题每题只能选一个答案；如多选，则该题无分。选定答案后，用HB-2B浓度的铅笔在相应字母的中部划一条横线。正确方法是：[A][B][C][D]。使用其他符号答题者不给分。划线要有一定的粗度，浓度要盖过字母底色。七、如果要改动答案，必须先用橡皮擦净原来选定的答案，然后再按规定重新答题。八、在考试过程中要注意对自己的答案保密。若被他人抄袭，一经发现，后果自负。新东方全国大学英语四、六级考试研究委员会PartIWriting(30minutes)注意注意注意注意：：：：此部分试题在此部分试题在此部分试题在此部分试题在答题卡答题卡答题卡答题卡1上上上上。。。。PartIIReadingComprehension(SkimmingandScanning)(15minutes)Directions:Inthispart,youwillhave15minutestogooverthepassagequicklyandanswerthequestionsonAnswerSheet1.Forquestions1-7,choosethebestanswerfromthefourchoicesmarkedA),B),C),andD).Forquestions8-10,completethesentenceswiththeinformationgiveninthepassage.HowMarketersTargetKidsKidsrepresentanimportantdemographictomarketersbecausetheyhavetheirownpurchasingpower,theyinfluencetheirparents’buyingdecisionsandtheyaretheadultconsumersofthefuture.Industryspendingonadvertisingtochildrenhasexplodedinthepastdecade,increasingfromamere$100millionin1990tomorethan$2billionin2000.Parentstodayarewillingtobuymorefortheirkidsbecausetrendssuchassmallerfamilysize,dualincomesandpostponingchildrenuntillaterinlifemeanthatfamilieshavemoredisposableincome.Aswell,guiltcanplayaroleinspendingdecisionsastime-stressedparentssubstitutema-terialgoodsfortimespentwiththeirkids.Herearesomeofthestrategiesmarketersemploytotargetkids:Pester（（（（纠缠纠缠纠缠纠缠））））PowerToday’skidshavemoreautonomyanddecision-makingpowerwithinthefamilythaninpre-viousgenerations,soitfollowsthatkidsarevocalaboutwhattheywanttheirparentstobuy.“Pes-terpower”referstochildren’sabilitytonagtheirparentsintopurchasingitemstheymaynototh-erwisebuy.Marketingtochildrenisallaboutcreatingpesterpower,becauseadvertisersknowwhatapowerfulforceitcanbe.Accordingtothe2001marketingindustrybookKidfiuence,pesteringornaggingcanbedi-videdintotwocategories—“persistence”and“importance.”Persistencenagging(aplea,thatisrepeatedoverandoveragain)isnotaseffectiveasthemoresophisticated“importancenagging.”Thislattermethodappealstoparents’desiretoprovidethebestfortheirchildren,andplaysonanyguilttheymayhaveaboutnothavingenoughtimefortheirkids.TheMarriageofPsychologyandMarketingToeffectivelymarkettochildren,advertisersneedtoknowwhatmakeskidstick.Withthehelpofwell-paidresearchersandpsychologists,advertisersnowhaveaccesstoin-depthknow-ledgeaboutchildren’sdevelopmental,emotionalandsocialneedsatdifferentages.Usingresearchthatanalyzeschildren’sbehaviour,fantasylives,artwork,eventheirdreams,companiesareabletocraftsophisticatedmarketingstrategiestoreachyoungpeople.Theissueofusingchildpsychologiststohelpmarketerstargetkidsgainedwidespreadpublicattentionin1999,whenagroupofU.S.mentalhealthprofessionalsissuedapubliclettertotheAmericanPsychologicalAssociation(APA)urgingthemtodeclarethepracticeunethical.TheAPA新东方全国大学英语四、六级考试研究委员会iscurrentlystudyingtheissue.BuildingBrandNameLoyaltyCanadianauthorNaomiKleintracksthebirthof“brand”marketinginher2000bookNoLogo.AccordingtoKlein,themid-1980ssawthebirthofanewkindofcorporation—Nike,CalvinKlein,TommyHilfiger,tonameafew—whichchangedtheirprimarycorporatefocusfromproducingproductstocreatinganimagefortheirbrandname.Bymovingtheirmanufacturingoperationstocountrieswithcheaplabour,theyfreedupmoneytocreatetheirpowerfulmarketingmessages.Ithasbeenatremendouslyprofitableformula,andhasledtothecreationofsomeofthemostweal-thyandpowerfulmulti-nationalcorporationstheworldhasseen.Marketersplanttheseedsofbrandrecognitioninveryyoungchildren,inthehopesthattheseedswillgrowintolifetimerelationships.AccordingtotheCenterforaNewAmericanDream,babiesasyoungassixmonthsofagecanformmentalimagesofcorporatelogosandmascots.Brandloyaltiescanbeestablishedasearlyasagetwo,andbythetimechildrenheadofftoschoolmostcanrecognizehundredsofbrandlogos.Whilefastfood,toyandclothingcompanieshavebeencultivatingbrandrecognitioninchildrenforyears,adult-orientedbusinessessuchasbanksandautomakersarenowgettinginontheact.BuzzorStreetMarketingThechallengeformarketersistocutthroughtheintenseadvertisingclutter(杂乱)inyoungpeople’slives.Manycompaniesareusing“buzzmarketing”—anewtwistonthetried-and-true“wordofmouth”method.Theideaistofindthecoolestkidsinacommunityandhavethemuseorwearyourproductinordertocreateabuzzaroundit.Buzz,or“streetmarketing,”asit’salsocalled,canhelpacompanytosuccessfullyconnectwiththeelusive(难找的)teenmarketbyusingtrend-setterstogivethemproducts“cool”status.Buzzmarketingisparticularlywell-suitedtotheInternet,whereyoung“Netpromoters”usechatroomsandblogstospreadthewordaboutmusic,clothesandotherproductsamongunsus-pectingusers.CommercializationinEducationSchoolusedtobeaplacewherechildrenwerepro