高中英语人教版选修九同步课件u5p1warmingupandreading

Unit5Wordsbillboardcasualgarmentadvertiserinformassociationtargetn.布告板;广告牌adj.偶然的;随意的n.衣服;外衣n.登广告者;广告客户vt.通知;告诉n.协会;联系;关联n.目标;对象;靶子basistechniquelanefeatureconscienceworthycorporationbudgetexpensen.基础;根据n.技术;技巧n.车道;行车线n.特征;容貌;特写vi.&vt.以……为特点adj.良心;道德心n.有价值的;可敬的n.公司;法人;社团n.预算n.费用;代价broadcastrelyvisualgenerateresponsestereorefreshn.广播;播音vi.依赖;信赖adj.看的;视觉的vt.产生;发生n.回答;响应;反应n.立体声;立体声器材vt.使(精神)振作使恢复;更新Expressionsturn…intofitin(to)relyonhavenousefor(使)变成适合依赖;依靠不需要;厌恶;对…..不耐烦Enjoyanad.Enjoyanad.Enjoyanad.广告语欣赏Obeyyourthirst.Feelthenewspace感受新境界Thenewdigitalera数码新时代Taketimetoindulge.尽情享受吧！Justdoit.Thetasteisgreat.科技以人为本Intelligenceeverywhere.Let’smakethingsbetter.让我们做得更好。Nobusinesstoosmall,noproblemtoobig.没有不做的小生意,没有解决不了的大问题。StartAhead.Tome,thepastisblackandwhite,butthefutureisalwayscolor.ThingsgobetterwithCoca-Cola.饮可口可乐,万事如意。Sharemoments;Sharelife.Wherethereisaway,thereisaToyota.AdvertisementsWHERE?onbillboardsonbusesonTVontheradiointrainstationsinnewspapersinmagazinesatthecinemaattheairporteverywhere1.Howdoadvertisementsaffectyourlife?2.Doyoubelieveads?3.Canyourememberthenamesofanyproductsthatwerebeingadvertised?Ifso,whydoyouremembertheseandnotothers?DiscussionWeareexposedtoadsinourdailylife.1)Whatkindofadscanwefind?2)Wheredoadsappear?3)Whyweneedtounderstandhowadvertisingworks?IntroductionWhatisanad?1)Definition(amessageorannouncementthatintendstoinformorinfluencepeople)2)Means(words,pictures,music,film…)3)Advertisers(business,individuals,organizations,associations)Howdoadvertisersmakeeffectiveads?1)Identifythetarget(findoutnecessaryinformationaboutthisgroup)2)Appealtothetarget(hopes,dreams,emotions,desires…)3)Useasuitablemedium(cost,media)Howeffectiveareads?1)Whenthereisaneedfortheproduct.2)Ifthetargetaudienceisexposedtoadsconstantly.1Lookateachoftheadvertisementsonpage42-43anddiscussthequestionswithapartner.1Whatdoestheadvertisementwantyoutodo?2Howdoesittrytopersuadeyoutodothis?3Whichadvertisementsdoyouthinkarethemosteffective?Why?HOWADVERTISINGWORKSMakenotesaboutwhatyouhavereadunderthefollowingheadings.Whoadvertisers?Whydotheyadvertisers?Wheredotheyadvertisers?Howdotheydecidewheretoadvertisers?Doesadvertisingwork?Whoadvertisers?Whydotheyadvertisers?Businesses,individuals,organizationsandassociations.Theyanttosellsomethingortoinformoreducatethepublic.Wheredotheyadvertisers?OnTVandradio,inmagazinesnadnewspapers(alsoonclothes,billboards,atsportsfield,onbusesandtrain,atbusandtrainstationsnadmanyotherplaces).Howdotheydecidewheretoadvertisers?Doesadvertisingwork?Theyconsidertheirbudgetandwhatmediumismostlikelytobeseenorheardbythetargetconsumer.YesandNo.Peoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor.However,adsdochangepeople’sopinionsovertime.Discussthesequestionsabouttheadvertisements.A.WhatisthemostcommonnameforH2O?WhydidtheycallitH2O?1WaterWater.Becauseitrhymeswith“slow”.Toencouragepeopletousewaterwiselyandtosavewaterwheretheycan.B.Whatisthepurposeofthisadvertisement?A.Whatgroupofpeopleistheadvertisementmadefor?2.SuperShoozeYoungpeoplewholikesports,thelatestfashionsandliketobepartofagroup.B.Whatmessagedoestheadvertisementgive?Ifyouwearourshoesyou’llhaveanexcitinglife,andbepopularandhavefun.No,becausejustwearingacertainbrandofshoeswon’tmakeyouexciting,popularorhavefun—ittakesmuchmoreeffortthanthat.C.Doyouthinkthemessageistrue?Givereasons.A.Whyarethefirsttwolineswrittenbiggerthantherestoftheadvertisement?3.RefreshwaterTheselinesappearbiggersothattheyarethefirstthingpeoplenoticeaboutthead.B.Theadvertisementsaysthatwhenyoubuytwo,theywillgiveyoutwomoreatnoextracost.Doesthismeantheadvertiserwilllosemoneyonthesale?No,theadvertiserwillhaveworkedoutapricethatwillstillgivehimaprofitevenifheisgivingawaytwobottlesfree.Theadvertiseralsobenefitsbysellingmorebottlesthanhewouldhaveifhehadn’tofferedthefreebottles.Peopleloveabargain,sotheyareattractedtofreeoffersandaremorelikelytobuytheproductiftheythinktheyaregettingsomethingforfree.C.Whydoadvertisersoftenusethe“Buyonegetonefree”message?A.Whatdoesthisadvertisementencourageyoutothink?4.EnvironmentItencouragesustothinkofthesky,airandourenvironmentandabouthowtheenvironmentisbeingspoiled.Humanbeingscauseairpollutionbyburningfossilfuels,suchasgas,oil,coal,etcbyusingsomemodernmachines,transportationvehiclesandalsobymanufacturingmodernproducts.B.Whatdoyouthinkcausesairpollution?C.Howelsecanadvertisersmakepeoplemoreawareofourfragileenvironment?Tellpeoplemoreandhelpthemtobemoreawareoftheimportanceofprotectingourenvironment.A.Bothoftheseadvertisementshavethesamepurpose.Whatdobothadswantpeopletodo?5.“Speeding”and“HowfastamIgoing”?Theywantpeopletostopspeeding.B.Bothadstargetacertaingroupofpeople.Whoarethey?C.Ifyouwereadriver,whichadvertisementwouldhavemosteffectonyou?Why?Drivers.Studentsgivetheirownanswers.Part1(Para1)Part2(Para2)Part3(Para3-7)Part4(Para8-9)DetailreadingIntroductionWhatisanad?Howdoadvertisersmakeeffectiveads?Howeffectiveareads?informsb.(of/aboutsth.)Pleaseinformusofanychangesofaddress.地址若有变动请随时通知我们。1inform通知inform(thatclause)Ihavebeeninformedthatthecouplewillma