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Unit51Beforelistening,discussthesequestionsingroupsgivingreasonsforyouropinions.1Woulditbeagoodideatobanadvertising?2Howcanyoutellifadvertisersarebeingtruthfulornot?3Ifcompaniesstoppedspendingmoneyonadvertising,wouldthegoodsbecheaper?4Doesadvertisingreallypromoteproductsandservices?2MrHall,ateacherofaseniorEnglishclassinvitedthepresidentofanadvertisingagencytogiveatalktohisclass.Whenthetalkwasover,thestudentsaskedthepresidentsomequestions.Listentothetapeannumberthequestionsaboveintheorderthatyouhearthem.43123Readthequestionsonpage83andthenlistentothetapeagain.Ticktheanswersthatbestsummarizethepresident’sreply.1C2B3A4Listentothetapeagainandfocusonthepresident’sreplies.Beforesheanswersthequestionsshemakesacommentabouteachquestion.Completehercommentanddiscusswhyshebeginsheranswerwiththesecomments.1That’san_________question.2Good_______,Ben.3Yes,I______________________,butinfact,we’dbealotworseoffwithoutadvertising.4That’s_____________question.excellentpointUnderstandyourfeelingsanothergood1Lookattheadvertisementsbelowanddiscussthefollowingquestionsinyourgroup.Example:InAD1,theadvetiserclaimsthatthereisareductionofatleast50percentonallcarpetsandasmuchas90npercentonsome.1Whatclaimdoeseachadvertisementsmaketopersuadetheconsumertobuytheproduct?InAd1,theadvertiserclaimsthatthereisareductionofatleast50%onallcarpetsandasmuchas90%onsome.InAd2,theadvertiserclaimsthattheTVstheysellcostonly25%ofotherTVsofthesamequality.InAd3,theadvertiserclaimsthatthismopwillcleanthefloorsinhalfthetime,implyingthatitwillcleanthefloorsinhalfthetimeoftheothermops,thoughthhisisnotstated.InAd4,theadvertiserclaimsthatapersoncanlearntoplaythepianoinonly10lessonsandthatifyouaren’tsatisfiedwiththecourse,theywillrefundthecostofthelessons.InAd5,theadvertiserclaimsthatifapersonusestheadvertisedpills,theywilllose20kginweightinjust10weeks.2Doyouthinktheclaimstheadvertisersmakearetrue?Givereasons.3Howcouldyouchecktheadvertiser’sclaimstomakesuretheyaretruebeforeyoubuy?1Completetheparagraphwithwordsfromthebox.maturetargetedbanappointbudgetspokesmanrelycorporationworthyeducateconscienceinformedtobaccoAtaconferenceyesterdaya__________fortheHealthDepartment,MrDennisHall,________theaudiencethatthegovernmentwouldsoonbepassinglawstomakeall_______advertisingillegal.Hesaidthatsomecigaretteadvertisementswerenotaimedatspokesmaninformedtobacco______audiencesbutinstead________atchildren.Hesaidthepubliccouldnolonger___onthe_________ofpeopleinadvertisingcompaniestodotherightthing.“Theonlywaytostopchildrentakingupsmokingisto___cigaretteadvertisingaltogetherandto_______ouryoungpeopleaboutthedangersmaturetargetedrelyconsciencebaneducateofcigarettesmoke,”MrHallsaid.“Thegovernmentwillalso_______acommitteetodecideonsuitablepunishmentsforanytobacco__________thatbreakstheban.Wehavealreadysetupa______topaythecommitteefortheirworkandwillnowsearchfor______peopletoserveonthecommittee.appointcorporationbudgetworthy1.我没法将我所有想带的衣服都装进手提箱。(fitinto)2TranslatethesentencesbelowintoEnglish,usingthewordsandexpressioninbrackets.Icouldn’tfitalltheclothesIwantedtotakeintomysuitcase.2.自从我在那位女主人的晚宴上打碎了一个昂贵的盘子后,她就再也没给我发过邀请信。(hostess;invitation)AfterIbrokeanexpensiveplateatherdinnerparty,thehostessneversentanotherinvitation.3.找接线员请拨9。(dial)4.我的衣橱里有很多上班穿的衣服,但是很少休闲装。(casual;garment)Tocontacttheoperator,pleasedialnine.IhavemanygarmentsinmywardrobethatIcanweartowork,butfewcasualclothes.5.我非常爱我的狗,所以我并不在乎它摔断腿带来的医疗开支。(expense)IamveryattachedtomydogsoIdidn’tmindthemedicalexpensesinvolvedwhenhe/she/itbrokehis/her/itsleg.6.当我们听说他被指控犯有故意杀人罪时,我们都不敢相信自己的耳朵。(murder)7.警察在市里所有的电台广播说明了那个走失的孩子的模样。(broadcast)Whenweheardthathewasaccusedofmurder,wecouldn’tbelieveourears.Thepolicebroadcastadescriptionofthemissingchildonallthecity’sradiostations.8.那家航空肥公司收了我额外的超重行李费。(overweight)9.需要我把你的电视调到新的频道吗?(tune)Theairlinechargedmeextrafortheoverweightsuitcase.Wouldyoulikemetotuneyourtelevisiontothenewchannel?3Fillineachblackwithawordcontainingthesamerootofthewordchosefromthebox.Inviteantypeoperatechairalcoholactappointadvocate1.Althoughshewasstillbusyworkingonafilm,the________was__________vice____________oftheMotionPictureAssociation.Oncethefilmwascompleted,shededicatedhertimetoacommittee___________acomplete______onsmokinginfilms.actressappointedchairpersonadvocatingban2.AlthoughMrBlackreceivedan__________totheparty,hewasunabletogobecausehehadan____________thatdayinanothercity.However,hetoldthehostessthathehopedtobe_______tohernextparty.invitationappointmentinvited3.The______hasmadeseveral_______errorsincopyingthedocument.4.Susanhasjusthadan________onherthroatandhascomethroughitallright.Sheisexpectedtoreturntoherjobasan_________inatelecomcompanyinweek’stime.typisttypingoperationoperator5.Itisagainstthelawtoserve________drinkstoteenagers.alcoholic
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