publicity-materials

PublicityMaterialsPartIISecretarialWritingPublicityMaterialsPublicityMaterialsBack1）总部2）总裁3）董事会4）人事部/人力资源部5）跨国公司CanyougivethefollowingwordstheirEnglishequivalents?6)营业额7)生产能力8）亏本9）总资产10）管理机制PublicityMaterialsPublicityMaterials1)WhereisStandardCharteredheadquartered?2)Whatisitsbusinessscope?3)Whatisthecompanyimageandcommitmentittriestoestablishandkeep?ReadSampleOneandthinkaboutPublicityMaterialsTheCompanyProfile•ownership&profession•history&development•locationandaccessibility•scopeofbusiness•size,capacity,resources•strengthandspecialfeatures•servicephilosophyandmanagementidealPublicityMaterials翻译：1）history渣打银行成立于1969年。2）ownership宝洁公司是一家主要经营洗涤用品的跨国公司.3）location海尔公司位于黄海之滨，美丽的城市青岛。海尔就坐落在林荫大道海尔路上。UsefulexpressionsandStructuresPublicityMaterials翻译：4）Accessibility作为亚洲最大的花园宾馆，友谊宾馆交通方便紧邻三环，驱车15分钟即可到达北京西客站5）resources联想公司拥有精通计算机研发的人才。上海大众每年生产5万台轿车.6）descriptions友谊宾馆拥有38个会议室，多功能厅，可承办各种规格的国内、国际会议，展览活动。UsefulexpressionsandStructuresPublicityMaterials1)Whatisthepurposeofthisuniversityprospectus?2)HowdoesthewriterconvincethereaderthattheBusinessSchoolatLeedsisoneofthemostsuccessful?3）Whatarethespecialfeaturesoflanguageinpublicitymaterials?SampleTwoPublicityMaterialsadvertisingsloganengineeredtomovethehumanspirit(Benz)communicationunlimited(Motorola)Wedochickensright.(KFC)Startahead.(Rejoice)Focusonlife.(Olympus)Timeiswhatyoumakeofit.(Swatch)Impossibleisnothing.(Adidas)PublicityMaterialsLookattheinformationbelowandwriteaprofileofABCcompany•1930年成立•财富500强中排名54位•全球销售额:520亿美圆•总市值:466亿美圆(1999)•全球拥有约290000员工•在150个国家推广其品牌,在90个国家拥有生产基地.•研发经费:约10亿美圆,占全年营业额2%左右•市场推广年经费:50亿美圆•世界第一的香皂,冷冻食品,冰激凌和茶制造商•市场领先产品类别:•欧洲:冰激凌,茶饮料,黄油,调味品,冷冻食品,个人洗涤用品和除臭剂•北美:冰激凌,茶饮料,黄油,调味品,个人洗涤用品和大众护肤用品,•发展中国家:织物清洗剂,护发用品,大众护肤用品,个人洗涤用品,茶饮料和黄油.PublicityMaterialsPairWorkSupposeyouarepreparingthepublicitymaterialsofCYUfortheeducationexhibition.TrytothinkaboutaslogantoattractoverseasstudentstoapplyforCYU.PublicityMaterialsAssignment•SupposeyouarepreparingpublicitymaterialsforCYUtoattendanoverseaseducationalexhibition.Writea400-worduniversityprospectus.