牛津英语模块四公开课unit1-Project

Unit1ProjectDevelopinganadcampaignQuestion:IfDovewantstopromoteanewflavorofchocolate,whatshouldbedone?Lead-ineye-catchingadsattractiveslogansfancypackagesfamouspeopleeye-catchingadvertisementfancypackagesattractivesloganandlogosfamouspeople…AdCampaigns1.ReadthearticleonP18toknowsomebasicknowledgeaboutadcampaigns.2.Answerthefollowingthreequestions.Q1:Whatisanadcampaign?Q2:Whatmediacanweuseinanadcampaign?Q3:Whatarethemajorquestionsshouldweconsiderfirstwhendesigninganadcampaign?Q1:Whatisanadcampaign?Q2:Whatmediacanweuseinanadcampaign?Q3:Whatarethemajorquestionsshouldweconsiderfirst?Anadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.Wecanusedifferentkindsofmedia,includingnewspapers,magazines,televisions,billboards,mailing,etc.1.Whoistheaudienceforyouradcampaign?2.Whatdoyouwantyouradcampaigntosay?3.Howdoyoureachyouraudience?Para1Para2C.thedefinitionofanadcampaignD.thetargetaudienceandhowtodeterminethetargetaudiencePara3Para4A.whattheadcampaignsaysB.howtoreachthetargetaudienceWhatadcampaignisthis?Anti-smokingadcampaignReadthesecondarticleonpage19andanswerthefollowingquestions:1.Whatisthesubjectofthisadcampaign?2.Whydotheybuildthisadcampaign?3.Whoisthetargetaudienceforthisadcampaign?4.Whatistheadcampaignaimedtodo?5.Whatisthesloganforthiscampaign?Readthesecondarticleonpage19andanswerthefollowingquestions:1.Whatisthesubjectofthisadcampaign?Anti-smoking.2.Whydotheybuildthisadcampaign?Becausetheproblemcostscountriesalotofmoneyandcausesgreatdamagetothewelfareofthepeople.3.Whoisthetargetaudienceforthisadcampaign?High-schoolteenagers.4.Whatistheadcampaignaimedtodo?Todiscourageyoungpeoplefromsmoking.5.Whatisthesloganforthiscampaign?Smokingkills!1.Readthetwoarticlesagainfordetailedinformation.2.Fillintheblankswithin3words.HowtobuildanadcampaignGeneralGuidelinesSample:Anti-smokingadcampaignStepOne﹡Tohaveaclear1.____abouttheadcampaign﹡TodoalittleresearchandanalysisinadvanceToaimat2._____youngpeoplefromsmoking,becausesmokingcostsmuchmoneyandcauses3._______tothewelfareofthepeopleStepTwoTo4._____yourtargetaudienceToreachHigh-school5._________StepThree﹡Todecidewhatyouwanttotelltheaudienceandwhatyoutryto6._____themtodo.﹡To7.___________theaudienceinordertogetthemtoreactinacertainway﹡Toeducatethemaboutthebadphysical8.__________ofsmoking﹡Toexplainthe9.______________ofsmoking﹡ToshowsmokingisnotcoolorattractiveStepFourDifferent10.______togetthemessageacross:posters,newspapers,radioandtelevision﹡Largepostersaroundschool.﹡Informationonthewebsite.﹡Anarticleontheschoolmagazine.II.Fillinthemissingwordsinthechart:aim/goaldiscouragingdetermine/decideteenagersget/persuadeappealto/attractwaysgreatdamageeffectsdisadvantagesWhatarethemainstepsofdesigninganadcampaign?•haveaclearaim•determineyourtargetaudience•whattotellyouraudience•howtoreachyouraudience•addsloganandlogotomakeyourcampaignmoreattractivesickdeadpigsinHuangpuRivierWhatpublicwelfareproblemcanthepicturetellusabout?GroupWork:Designanadcampaignaboutfoodsafety1.Introduction:aclearaimandwhythistopic2.Mainbody:1).todecideyourtargetaudience2).whattotelltheaudience3).howtotelltheaudience4).canaddlogosandslogans3.ConclusionyourhopesandsuggestionsBeforewedesignouradcampaign,let’senjoysomeadsaboutfoodsafety!Let’spresentourdesign!1.havesth.inmind2.figureout3.tryto4.inorderto5.inadvance6.appealto7.beconcernedwith8.getmessageacross9.puttogether想到，记得弄清楚，计算尽力做为了提前，预先呼吁，吸引和…有关，涉及传递信息放在一起，装配，组织11.dueto12.resultin13.discouragesb.from14.educatesb.about15.beconcernedabout16.urgesb.todo17.giveup18.providesb.withsth.19.diefrom20.berelatedto由于，因为结果是阻碍某人做某事教育某人有关某事关心，关注敦促/力劝某人做某事放弃提供某人某物死于与…有关LanguagePoints1.Whenyoustartasuccessfuladcampaign,youmusthaveaclearaimandanaudienceinmind.(P18,lines2-4)have…inmind考虑/想到/记得…e.g.Whodoyouhaveinmindforthejob?It’shardtohaveallthenewwordsinmindinsuchashorttime.2.Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.(P18,lines4-5)figureout弄清楚，弄懂，计算出e.g.We’veneverbeenabletofigureherout.Ican’tfigureouthowtodothis.Haveyoufiguredouthowmuchthetripwillcost?trytodosth努力试图做某事（未必成功）e.g.Tomtriedtopersuademetogiveupsmokingbutfailed.注意区分：trydoingsth尝试做某事（表示方法的改变，与以往不同）e.g.Whynottrygoingtoschoolonfoottoday?3.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.(P18,lines10-11)determinev.确定，查明e.g.Shallwedeterminewhatwearegoingtodonext?我们来确定一下下一步该做什么吧?inadvance预先，事先；在前头e.g.Shewasinadvancethroughouttherace.在整个赛跑过程中,她一路领先。Everythingwasfixedinadvance.一切都是预先安排好的。Thereisnoreasonthatyoushouldn’ttelltheminadvancewhenyouaregoing.你没理由不事先告诉他们你打算要走。4.Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.(P18,lines17-18)appealto吸引，引起兴趣；呼吁e.g.Thegovernmentisappealingtoeveryonetosaveresources.Cartoonfilmsappealtobothchildrenandadults.5.Whataspectsofthisproblemwouldtheycareaboutorbeconcernedwith?(P18,line22)beconcernedwith…和……有关；涉及e.g.ThebookisprimarilyconcernedwithSoviet-AmericanrelationsduringtheColdWar.这本书主要讲的是冷战时期的苏美关系。[拓展]•beconcernedabout/for