XXXX年12月全国快速消费品品类经营回顾

Confidential&ProprietaryCopyright©2010TheNielsenCompanyCross-categoryOverviewDecember2010品类回顾2010年12月Copyright©2010TheNielsenCompany.Confidentialandproprietary.1MacroEconomyParametersQuarter320102Copyright©2010TheNielsenCompany.Confidentialandproprietary.Page3Copyright©2010TheNielsenCompany.Confidentialandproprietary.3GDPGrowthvs.YA％国内生产总值对比去年同期增幅％Datasource:NationalStatisticsBureau(QuarterlyUpdate)数据来源：国家统计局（季度更新）10.711.911.110.69.51010.51111.51209Q410Q110Q210Q3GDPGrowthvs.YA国内生产总值对比去年同期增幅Page4Copyright©2010TheNielsenCompany.Confidentialandproprietary.4NationalTotalRetailSalesofConsumerGoodsValueGrowthvs.YA％社会消费品零售销售总额对比去年同期增幅％Datasource:NationalStatisticsBureau(MonthlyUpdate)数据来源：国家统计局（月度更新）17.514.022.118.018.518.718.317.918.418.818.618.70510152025Dec09Jan10Feb10Mar10Apr10May10Jun10Jul10Aug10Sep10Oct10Nov10NatTotalRetailSalesofConsumerGoodsVal.Growthvs.YA社会消费品零售销售总额对比去年同期增幅Page5Copyright©2010TheNielsenCompany.Confidentialandproprietary.5NationalCPI全国居民消费价格分类指数Datasource:NationalStatisticsBureau(MonthlyUpdate)数据来源：国家统计局（月度更新）1.91.52.72.42.83.12.93.33.53.64.45.10.02.04.06.0Dec09Jan10Feb10Mar10Apr10May10Jun10Jul10Aug10Sep10Oct10Nov10CPI居民消费价格分类指数Page6Copyright©2010TheNielsenCompany.Confidentialandproprietary.6ChinaConsumerConfidenceIndex中国消费者信心指数607080901001102ndHalf'081stQuart'092ndQuart'093rdQuart'094thQuart'091stQuart'102ndQuart'103rdQuart'10GlobalAverage全球平均US美国China中国Source:NielsenConsumerConfidenceSurvey(QuarterlyUpdate)数据来源：尼尔森消费者信心调查（季度更新）Page7Copyright©2010TheNielsenCompany.Confidentialandproprietary.7ChinaCCI,CPI,FMCGGrowthRatevs.YA中国消费者信心指数，物价指数，快速消费品增长率Source:NielsenConsumerConfidenceSurvey,RetailMeasurement(QuarterlyUpdate)数据来源：尼尔森消费者信心调查/零售研究（季度更新）91112121.92.42.93.6104108109104024681012144thQuart'091stQuart'102ndQuart'103rdQuart'10101102103104105106107108109110FMCGValGrowth%vs.YA物价指数对比去年同期增幅CPI居民消费价格分类指数CCIIndex消费者信心指数Page8Copyright©2010TheNielsenCompany.Confidentialandproprietary.81,117,3401,037,3071,034,2852,052,7461,962,8732,139,315115,41588,439106,3292007200820093,258,5263,106,5093,289,014StoreCount(No.ofOutlets)6.47.17.024.226.729.022.727.729.7200720082009MonthlyFMCGACV(BillionRMB)-5%6%20%9%-4%9%-7%-0%15%7%22%9%10%9%11%-1%ModernTrade现代渠道Grocery传统渠道Others其它53.261.465.7Grey:08vs.07Growth/Blue:09vs.08Growth灰色：08年对比07年增幅/蓝色：09年对比08年增幅TotalCity&TownRetailMarketDevelopment全国零售市场发展Page9Copyright©2010TheNielsenCompany.Confidentialandproprietary.9ModernTradeDevelopmentbyStoreType全国现代渠道不同店铺类型发展13,50414,46417,35365,38580,72884,3637,7889,22411,5912,1081,9121,76220072008200988,439106,329115,4151.11.31.36.78.68.47.69.511.37.28.38.820072008200922.727.729.8Minimarket小型市场Supermarket超级市场Hypermarket大卖场CVS便利店MT-StoreCount(No.ofOutlets)MT-MonthlyFMCGACV(BillionRMB)20%9%8%10%18%26%23%5%7%20%22%8%15%11%25%18%27%-2%15%4%Grey:08vs.07Growth/Blue:09vs.08Growth灰色：08年对比07年增幅/蓝色：09年对比08年增幅Page10Copyright©2010TheNielsenCompany.Confidentialandproprietary.10Copyright©2010TheNielsenCompany.Confidentialandproprietary.10RetailIndex(PRS3)Cross-categoryOverviewDecember2010品类回顾2010年12月Page11Copyright©2010TheNielsenCompany.Confidentialandproprietary.11ChinaCrossCategoryInformation56NielsendefinedCategories56尼尔森定义品类Note:CategoriesinblueareBabyProducts注意：蓝色标注为婴儿产品TotalFood食品类TotalNon-Food非食品类Biscuit饼干ShoePolish鞋油CrispySnackFood干脆小食Battery电池TotalChewingGum口香糖LaundryDetergent洗衣剂Jelly&Pudding胶冻食品HouseholdCleaningProduct家庭清洁产品Chocolate-Total巧克力DishWashingLiquid碗碟/蔬菜/瓜果清洁剂FullConfectionery糖果FabricSoftner衣物柔顺剂Lollipop棒棒糖LoosePackConfectionery散装糖果PersonalWash香皂/沐浴露FacialCleanser洗面奶CarbonatedSoftDrinks碳酸饮料SkinMoisturizer护肤用品FunctionalDrinks功能饮品Toothbrush牙刷Juice果汁Toothpaste牙膏ReadytoDrinkTea即饮茶Razors剃须刀PackagedWater包装水RazorBlades刀片AsianTraditionalDrink亚洲传统饮料SanitaryProtection妇女卫生用品BabyPowder婴儿爽身粉Yogurt/YogurtDrink酸奶/乳酸饮料WetTissues&BabyWetWipes湿纸巾&婴儿湿抹巾MilkPowder奶粉Diaper婴儿即弃型尿布InfantMilkFormula婴儿奶粉Toner洁面后调养水LiquidMilk液体奶BathroomTissue厕纸TonicDrinks麦乳精FacialTissue面巾纸SoyaMilkPowder豆奶粉ReadyToUseFacialMask即用型面膜InstantCoffee即溶咖啡InsectBiteTreatment蚊虫叮咬治疗产品Cordials浓缩果汁InsectRepellents驱蚊虫剂EdibleOil(ConsumerPack)小包装食用油Insecticide杀虫剂InstantNoodles即食面ElectricMoisquitoRepeller电驱蚊器BreakfastCereal麦类食品BabyCereal婴儿谷麦类食品Shampoo洗发水Bouillon调味品与清汤HairStylingProduct头发定型产品SoySauce/OysterSauce酱油/蚝油HairConditioner护发素HairProducts头发护理Household家庭清洁DairyFood乳制品Beverage饮料ImpulseFood即食食品InsectControl驱虫产品OtherFood其它食品PersonalCare个人护理Page12Copyright©2010TheNielsenCompany.Confidentialandproprietary.12Source:NielsenRetailIndex(MonthlyUpdate)数据来源：尼尔森零售跟踪调查（月度更新）Food,Non-FoodMATValueGrowthRateinNationalTotal全国食品类和非食品类MAT销售额增长率Page13Copyright©2010TheNielsenCompany.Confidentialandproprietary.13Food,Non-FoodQuarterlyValueGrowthRateinNationalTotal全国食品类和非食品类季度销售额增长率Page14Copyright©2010TheNielsenCompany.Confidentialandproprietary.14Food,Non-FoodMonthlyValueGrowthRateinNationalTotal全国食品类和非食品类月度销售额增长率Page15Copyright©2010TheNielsenCompany.Confidentialandproprietary.15Food,Non-FoodBySuperGroupsMATVal.GrowthRateinNationalTotal全国食品类和非食品类MAT销售额增长率Non-Food非食品Food食品Page16Copyright©2010TheNi