brandfinance2010年全球品牌价值500强

BrandFinance®Global500Thesummaryreportontheworld’smostvaluablebrandsFebruary2010DavidHaigh,CEO,BrandFinanceBrandFinance®GlobalBanking500Contents1.ExecutiveSummary2.BrandFinance®Global5003.KeySectorResults4.BrandFinanceMethodology5.Disclaimer6.ContactDetailsPleasenote:thisisasummaryreportofthekeyfindingsoftheBrandFinanceGlobal500.Thefullreportwillshortlybeavailabletodownloadfrom:®GlobalBanking500ExecutiveSummaryHighLevelFindings•Thetop500mostvaluablebrandsintheworldhavegrowninvalueby26%toUS$2,873billion•TheEnterpriseValueofthetop500hasgrownby16%toUS$18,664billion•Walmartisthemostvaluablebrandintheworldforthesecondyearrunning,increasingitsbrandvalueby2%toUS$41.4billion•Santanderisthefastestgrowingbrandinabsoluteterms,increasingitsbrandvalueby136%tobecomethetwelfthmostvaluablebrandintheworld,risingfrom41stplacelastyear.BankingandTelecomssectorsthrivewhilstretailerssufferintherecession...•ThebankingsectorhasseenthelargestincreaseinbrandvalueingrowingbyUS$142billion,highlightingafaster-than-expectedresurgencefollowinganearsystemicfailure•Thelargestindividualbrandsvalueincreasesareallbanks:Santander,WellsFargo,SberbankandGoldmanSachs•Thetelecomssectorhasalsoexperiencedphenomenalgrowth,increasinginbrandvaluebyUS$97billionGlobal500ResultsDavidHaigh,CEO,BrandFinanceBrandFinance®Global500(1-25)Rank2010Rank2009BrandIndustryGroupDomicileBrandValue2010BrandRating2010EnterpriseValue2010BrandValue/Ent.Value2010BrandValue2009BrandRating2009EnterpriseValue2009BrandValue/Ent.Value200911Wal-martRetailUNITEDSTATES41,365AA190,80322%40,616165,82324%AA25GoogleInternetUNITEDSTATES36,191AAA+157,97123%29,26179,16437%AAA32Coca-ColaBeveragesUNITEDSTATES34,844AAA+87,81440%32,72867,93748%AAA+43IBMComputersUNITEDSTATES33,706AA180,02819%31,530136,67523%AA54MicrosoftSoftwareUNITEDSTATES33,604AAA+199,99017%30,882140,38322%AAA+66GEMisc.ManufacturerUNITEDSTATES31,909AA+528,7136%26,654381,5767%AA78VodafoneTelecomsBRITAIN28,995AAA178,60416%24,647152,55116%AAA87HSBCBanksBRITAIN28,472AAA+193,79415%25,364131,57719%AAA+99hpComputersUNITEDSTATES27,383AAA-100,99827%23,83776,93031%AA+1010ToyotaAutomotiveJAPAN27,319AAA185,40215%21,995153,06014%AAA1114at&tTelecomsUNITEDSTATES26,585AA+229,79312%19,850156,76913%AA+1211BankofAmericaBanksUNITEDSTATES26,047AAA+111,75423%21,01765,52932%AAA1341SantanderBanksSPAIN25,576AAA+128,08720%10,84046,10024%AA1415VerizonTelecomsUNITEDSTATES23,029AA196,29312%18,854162,66312%AA1523WELLSFARGOBanksUNITEDSTATES21,916AA131,22517%14,508108,69113%AA1619BudweiserBeveragesUNITEDSTATES21,279AAA-96,95022%16,69249,90033%AAA-1720TescoFoodBRITAIN20,654AAA-73,96928%16,40853,61831%AA+1812McDonald'sRetailUNITEDSTATES20,192AAA-77,14026%20,00373,81527%AAA-1918WaltDisneyMediaUNITEDSTATES20,053AAA67,14130%16,75051,63132%AAA2027AppleComputersUNITEDSTATES19,829AAA-156,41613%13,64847,32729%AA2113NokiaTelecomsFINLAND19,558AAA-48,16241%19,88953,82837%AAA-2224TheHomeDepotRetailUNITEDSTATES19,013AA-51,07637%14,31046,11331%AA-2328SamsungElectronicsSOUTHKOREA18,925AA+86,38422%13,54143,85531%AA2416ChinaMobileTelecomsHONGKONG18,673AA+153,07712%17,196153,18811%AA+2517OrangeTelecomsFRANCE18,352AA120,11915%16,799133,52513%AAAllfiguresinUS$millionsDavidHaigh,CEO,BrandFinanceRank2010Rank2009BrandIndustryGroupDomicileBrandValue2010BrandRating2010EnterpriseValue2010BrandValue/Ent.Value2010BrandValue2009BrandRating2009EnterpriseValue2009BrandValue/Ent.Value2009260MitsubishiMiscellaneousManufacturJAPAN17,805AA+231,2688%0002730ShellOil&GasNETHERLANDS16,997AAA-52,21433%12,37640,95930%AAA-2825IntelSemiconductorsUNITEDSTATES16,642AA+95,31617%13,97664,50622%AA2926BMWAutomotiveGERMANY16,616AAA-91,17018%13,65975,31918%AAA-3045AXAInsuranceFRANCE16,403AA-44,32637%10,21330,33834%A+3121PepsiBeveragesUNITEDSTATES15,991AA+44,86636%15,03434,14644%AA-3237L’OréalCosmetics/PersonalCareFRANCE15,890AAA-66,20824%11,23437,88030%AAA-3322NikeApparelUNITEDSTATES15,808AAA24,77664%14,58320,31872%AAA-3431TargetRetailUNITEDSTATES15,224AA51,67829%12,25345,22527%AA3566SiemensMisc.ManufacturerGERMANY14,709AA+102,93914%8,20932,49025%AA+3654CitiBanksUNITEDSTATES14,362A+70,10520%9,81034,67328%A3758BNPParibasBanksFRANCE14,060AA67,14421%9,36047,99620%AA-3889GoldmanSachsBanksUNITEDSTATES13,887AAA+93,31615%6,75336,36119%AAA-3952Mercedes-BenzAutomotiveGERMANY13,883A+78,05718%9,84448,61920%AAA-4064ChaseBanksUNITEDSTATES13,400AA69,90119%8,74724,18336%A+41ChristianDiorApparelFRANCE13,343AA40,91233%4279Amazon.comInternetUNITEDSTATES13,340AA54,96224%7,46619,43738%AA-4375BradescoBanksBRAZIL13,299AAA-56,58324%7,69829,79426%AA4432UPSTransportUNITEDSTATES13,170AA+61,88521%11,87356,41921%AA+4577BarclaysBanksBRITAIN13,134AA56,15523%7,58318,59841%A-4635HondaAutomotiveJAPAN13,083AA+82,37716%11,46168,08417%AA+4740GDFSuezGasFRANCE12,878A+146,1319%11,01694,46012%AA+4865AllianzInsuranceGERMANY12,836AA57,33422%8,22434,42824%A+4939OracleSoftwareUNITEDSTATES12,775AA+105,19412%11,10683,85413%AA+5050AmericanExpressDiversifiedFinanServUNITEDSTATES12,737AA42,04330%9