SNS营销价值和营销优势从何体现

SNSmarketingwherereflectthevalueandmarketingadvantages?SNSWebsitenowhassomemarketingcases,likemanywell-knownbrandsarealsodoingmarketingactivitiesSNSwebsite,themainmodeofmarketingistoimplanttheproductorbrandmediaSNSuserinteraction,suchastheestablishmentofthegroupproductorbrand,ortheuseofimplantsordoactivitiesinmarketingthegameandsoon.Regardlessofhowthechangesinitsmarketingapproach,inwhichthekeyistogetbackuptheessenceofSNS.BecauseiftheSNSitselfisnotuniquemarketingvalue,then,whytheeffectisextremelygreatimportancetoadvertiserstoadvertiseintheSNSupanddothemarketing?Ifitissimplyawayforthegroup,playgamesimplantation,doeventmarketing,whynotinthetraditionalforums,communities,games,blog,searchengine,videoandotherplaces,becausethemediacanhelpachievethesesites,iftheSNS'sTraffichasbeengreat,iftheflowintoit,eveniftheycangetsomeincome,italsoshowsthatnounique,becauseothertrafficisalsoagreatonlinemedia,sotheflowdoesnotchoosetheotherSNS'sadvertisersThekeyreason.So,SNSinmarketing,whatisthecorevalueofsupportingitgo,andgowell,goesfar?First,herePuttingasidethemarketingofspecific,thiscangotoschool,happyandotherSNSsitestovisit.SNStobeansweredhereiswheretheunderlyingcoreofmarketing?Isthebasisofitsvaluecomesfromwhatareas?Themainbasisofthreeaspects:therearerealpeopleintheabove;therelationshipbetweenreal;thesemeansofcommunicationbetweentherealandthegeneratedcontentandbehavioraldata.Inaddition,SNSinclusive,itisforallinclusiveproductsandapplications,whichithasamarketingadvantage.Firstofall,realpeopleonit,meansthatthesepeopleintheSNSthatsomeone'sproperty,suchasage,gender,hobbies,etc.,whichisthelowestlevelofSNSwiththekeyvalueforenterprises,theseidentitiescanfindittheirownusergroupsandfoundthatthebasisoftheircharacteristics.Comparedtoothertraditionalonlinemedia,enterprisesbelievethatthetruehumanvalues.Second,therelationshipbetweenthesepeople,withrealpeople,theremustbesomesocialrelations,communicationbetweenpeoplewillhavethebehavior,fortheenterprise,wherenotonlycommunicationbetweentheindividualandtheindividualplace,itcanbecommunicationbetweenbusinessandpersonalsites,suchasApple'sbuiltinthecampusnetworkMacSchool,betweentheuserbecamefriendswithAppleproducts,whichforthebusinessandestablishcommunicationbetweenusersachannel.Meanwhile,SNSsiteofthenaturalrelationshipbetweenthesocialnetworkalsohasahighmarketingvalue,forexample,nowhastosendpopularSNSwebsitefeaturesavirtualgift,ifonlyavirtualgiftitself,thisisnobigdeal,thekeyisthattheseVirtualgiftsgiventothetruerelationshipisusedtofriendsandintegrateintothesocialnetworkamongpeople,peopleuseittoexpressmutualfeelings,theemotionalactivities,toexpandthevalueofthegift,forexample,inthedeliveryvirtualperfume,ifwithabrandofperfume,thebrand'simageamongthepeopledirectlyembeddedintotheemotionalevent,thevalueofthebrandimageisgreatlyenhanced,theadsthanTVorothermediaplayercanplayastrongereffect,andSNSsitesthroughavarietyofpromotions,directuserstothegifts,inlargeSNS,userscanachieveahighparticipationlevel.Therearereallife-ifonlytherelationshipbetweenthechain,whichalsohasinstantmessagingisnotit?So,whatshouldSNS?Then,thethirdaspect,toshowtheuniquevalueoftheSNS,andthatisithasanewtypeoftransmissionofinformation,forusers,isanewwayofcommunication,firstitisdifferentfromthephone,instantmessaging,e-mailcommunication,instantmessagingisatextconversationbetweentwopeople,nosound,buttheperceptionofeachother,orbothpartiesneedtobepresentatthesametime,communicationtocomplete,SNScommunicationandcommunicationcanbedelayed,thetwosidesorpartiesmayalsobepresent;SNSwaythroughthesharingofinformationcanbepushedtootherfriends,usersdonotcommunicateoneononetocomplete,youcansnaponetomany,buttherecipientcanalsochoosetorespondornotrespond.E-mailisevenmoreformal,moreappropriate,orotherrelativelyformalbusinesscommunication.WhentheuserintheschoolnetworkandbecamefriendswhenApple,Apple'slatestinformationonproductsortheirretailoutletswhichoffercareinformationcanbepushedtousers,andusersareconcernedaboutandlikeproducts,users,UserscanalsogroupbymeansofAppleUniversitytocommunicateandexpresstheirpointofconcern.ThissiteisnotjustSNScommunicationbetweenusersofspaceandplace,itcanbetobuildrelationshipsbetweenbusinessesandconsumersthechainplaces.Telephonecommunicationwithenduserstouse,costandlowefficiency,mayalsobedisturbing,corporatee-mailtocommunicatewithuserspronetotheeffectsofspam,whiletheSNSmaybetheenterprisestoestablishtheirownchannelsofcommunicationwiththeusersofthebestways.WeoftensaythatpeoplebuildastrongrelationshipbetweensuccesschainisthecoreofQQ,andforenterprises,usersandenterprisesintheestablishmentofgoodrelationsbetweenthechains,enterprisesgainacompetitiveadvantageisthekey.TheSNSisacorporatechaintoestablishgoodrelationswiththeuserthebestoneofthechannels.Forexample,thereisanappleinthecollegecampusmarketinggroup,addingmorethan30millionusers,theusercanwithApple'sproductsbecamefriendsandotheractsofthepoints,withpointsyoucanbuyApple'svirtualitemshavetheopportunitytoparticipateinsweepstakes,getthehighestpointsofApple'sproducts;usersthroughretailstoresandAppl