微博影响力的调查和分析

第十届“挑战杯”辽宁省大学生课外学术科技作品摘要...........................................................................................................................................-1-Abstract........................................................................................................................................-2-第一章绪论..............................................................................................................................-3-1.1选题背景、目的及意义...............................................................................................-3-1.1.1选题背景............................................................................................................-3-1.1.2选题目的及意义................................................................................................-3-1.2调研对象、范围、思路及方法...................................................................................-3-1.2.1对象及范围........................................................................................................-3-1.2.2思路及方法........................................................................................................-3-第二章微博的产生、发展及特点............................................................................................-4-2.1微博的产生...................................................................................................................-4-2.2微博的发展历程...........................................................................................................-5-2.3微博传播的特点...........................................................................................................-5-第三章微博在各方面对受众价值观的影响............................................................................-6-3.1政治方面.......................................................................................................................-7-3.1.1官员，从“网络恐惧”到“微博”新秀，人们看重政治价值观了。.................-7-3.1.2微博，使得技术与政治、公民权利产生共鸣，言语价值观更得人心了....-8-3.1.3微博，改变政治生态版图和力量对比，使人们更注重言论诚实................-9-3.2经济方面.....................................................................................................................-10-3.3娱乐文化方面.............................................................................................................-12-3.4理性价值观.................................................................................................................-14-3.5微博对社会生活方面的影响.....................................................................................-15-3.5.1微博正在展现新的社会功能，深入影响社会生活......................................-16-3.5.2“微博110”开先例.......................................................................................-17-3.5.3交警也开微博..................................................................................................-17-总结...........................................................................................................................................-18-第十届“挑战杯”辽宁省大学生课外学术科技作品-1-摘要从2009年8月开始，红遍大洋彼岸的微型博客魅力延伸至中国，引发了一场“围脖”热潮。微博,英文单词micro-blogging,是博客的一种变体,微博用户可以随时随地通过手机短信、IM(如QQ、MSN、Gtalk等)、Email、web等方式向向自己的微博主页发布简短的文字信息（以140字符左右）和多媒体内容，如图片、影像、声音等，实现即时分享。微博既然是一个新媒体，发挥着传递、交流信息的作用，那么势必会对受众的价值判断、行为方式产生一定的影响。随着微博的产生和发展，很大程度的加强了人们对当前政治，经济，文化，娱乐等方面即时信息的了解，对受众的思想行为产生了巨大的影响，并且引起了很大的改变。当前我国微博正处于爆炸式的增长状态，也对社会发展和人们的生活产生了积极的影响和推动作用。但仍存在很多急待解决的负面问题，如娱乐炒作，受众对一些非真实信息难以区分。本文选择沈阳市浑南新区微博对受众的价值观产生的影响做了详细的调查和分析研究。不同的性别，不同的职业各个阶层的人员进行了统计和调查，本文这要从微博在政治经济文化及社会公益，受众的理性价值观五个方面进行了解析，对普遍受众价值观的影响状态具有一定的典型性和一般性。关键词：微博；受众；价值观第十届“挑战杯”辽宁省大学生课外学术科技作品-2-AbstractStartingfromAugust2009,popularacrosstheAtlantic，themicro-blog’scharmextendedtoChina,ledtoabibboom.Toit,andtheEnglishwordmicro-blogging,isavariantoftheblog.Microbloggingusersanytime,anywhereviaSMS,IM(suchasQQ,MSN,Gtalk,etc.),Email,web,etc.tothehomepagetotheirownmicro-Bopublishedashorttextmessage(in140charactersorso)andmultimediacontent,suchaspictures,video,sound,andtoachievereal-timesharing.SinceBoisanewmicro-media,playapass,theroleoftheexchangeofinformation,thenthevalueboundtohavetheaudiencejudgetheimpactofacertainbehavior.Withtheemergenceanddevelopmentofmicro-Bo,ahighdegreeofincreasedawarenessofcurrentpolitical,economic,cultural,entertainmentandinstantinformation,understanding,thinkingandbehavioroftheaudiencehadagreatinfluence,andcausedagreatchange.Currentmicro-Boisintheexplosivegrowthofthestate,butalsosocialdevelopmentandpeople'sliveshadapositiveimpactandcatalyticrole.Needtobesolvedbutstilltherearemanynegativeissues,suchasentertainmenthype,theaudienceofsomenon-factualinformationisdifficulttodistinguish.ThischoiceHunnanNewDistrictinShenyangmicrobloggingontheimpactofthevaluesoftheaudiencemadeadetailedsurveyandanalysis.Differentgender,differentoccupationsalllevelsofpersonnelstatisticsandsurveys,thisarticlefromthemicro-bloginthepoliticaleconomic,culturalandsocialwelfare,theaudience'srationalvaluesofthefiveaspectsoftheanalysis,theimpactontheuniversalvaluesofthestatehastheaudiencesometypicalandgeneral.Keywords:micro-Bo;audience;values第十届“挑战杯”辽宁省大学生课外学术科技作品-3-第一章绪论1.1选题背景、目的及意义1.1.1选题背景随着众多网站推出中文微博服务,中国国内微博用户量挣急速上