新编进出口英语函电 UNIT ONE

UP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTWelcometotheCourseofCorrespondenceforImportandExport!UP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTUp-to-dateCorrespondenceforImport&ExportRequirements:1.Beontimeforclass;2.Previewwhatyouaregoingtolearnnextclassandreviewwhatyouhavelearnedintime;3.Finishalltheexercisesassigned;(oralwork,writtentask,pre-classworkandin-classwork)4.Evaluationbasedonyourattendence,classperformanceandyourexercisesUP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTWhydowelearnletterwriting?UP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTWehavetocommunicate.Threechannelsforcommunications:Vis-à-vis[‘vizəvi]（面对面）VerbalWrittenUP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTThreeConsiderationsforEvaluationofChannelsMoneyTimeDocumentationUP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTUNITONEPresentationandLayoutofBusinessLettersUP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTAletterislikeavisitonpaper.UP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTAlltheelementsofbusinessletterstylecometogethertoproduceareflectiononpapernotonlyofthewriter’sabilityandknowledge……butalsoofanorganization’stotalimage.fromMerriam-Webster’sGuidetoBusinessCorrespondenceUP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTWell-writtenlettersreflectafirm’sprideandconcernforquality;Poorly-preparedcorrespondencecanproduceanegativeimpressionthatitsrecipientsmayhavesecondthoughtsaboutpursuingbusinesswiththefirm.fromMerriam-Webster’sGuidetoBusinessCorrespondenceUP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTEssentialqualitiesforwell-preparedbusinessletters:GoodqualitystationeryNeattypingorprintingEvenspacingShortparagraphsCorrectgrammar,spellingandpunctuationUP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTGoodQualityStationeryLettersheet:plainwhitebondpaper,unruled.withletterheadprintedorengravedinblack,greyorwhite.size:21x30cm,orA4.Envelope:matchingthelettersheetinquality;conformingwithletterheadinprintingorengravingsize:22x11cmUP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTALetterheadinBlackUP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTALetterheadinBlueUP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTALetterheadinGreyUP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTNeatTypingorPrintingNosmudges,fingermarksanderasures!UP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTEvenSpacingHow?WordProcessor!UP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTEvenSpacing1.Correctparagraphing:“Don’t”:one-letter,oneparagraph;“Do”:oneidea,oneparagraphinstead.2.Widemargins:“Don’t”:Additionalsheetforonlyoneortwoconcludinglinesofaletter;“Do”:getitallontheprecedingpage.3.Indentedornot?Aspreferred“Do”:Keepthesamedistancefromthemargin.UP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTShortParagraphsAvoidlongwordyblocksoftypeUseshortsentencesandparagraphsUseanewparagraphforeachnewthoughtorideaExpressthatthoughtorideasimplyandbrieflyUP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTCorrectGrammar,SpellingandPunctuation…………………………………………………..Poorgrammar,misspelledwords,lackofpunctuationortheimproperuseofit,prejudicethereaderagainstyouandhelptodestroytheeffectivenessofyourletter,yourimageandtheimageoftheorganizationyourepresent!UP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTCorrectGrammar,SpellingandPunctuation…...................................................................Anexampleofmisspelling:Iamgladtoletyouknowthatourclothmillisdying.UP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTCorrectGrammar,SpellingandPunctuation……………………………………………………Iamgladtoletyouknowthatourclothmillisdyeing.UP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTSevenPrincipalParts1.Letterhead信头2.Dateline日期3.InsideAddress封内地址4.Salutation称呼5.Body正文6.ComplimentaryClose礼貌结束语7.Signature签名UP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTElementsinLetterhead1)CompanyName(indispensable)2)Logo(optional)3)Address(indispensable)4)Executives’Names(optional)5)Icon(optional)6)BusinessType(optional)7)RegisteredNumber(optional)8)References(optional)9)Date(optional)UP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTUP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTDateLineConsiderations:1)Sequenceoftheelements2)Wordsvs.Numerals3)Cardinalsvs.Ordinals(Dates&Years)4)Fully-speltvs.Abbreviated(Months)UP-TO-DATECORRESPONDENCEFORIMPORT&EXPORT1)SequenceoftheelementsD/M/Y=Date,Month,Year(generallypreferredbymostEuropeans)M/D/Y=Month,Date,Year(generallypreferredbymostAmericans)Never:Y/M/D=Year,Month,Date!UP-TO-DATECORRESPONDENCEFORIMPORT&EXPORT2)Wordsvs.NumeralsDateMonthYearUP-TO-DATECORRESPONDENCEFORIMPORT&EXPORT3)Cardinalsvs.OrdinalsDate:1,2,3,…1st,2nd,3rd,…11,12,13,…11th,12th,13th,…21,22,23,…21st,22nd,23rd…30,31.…30th,31st.Year:2000,……2006,…2008,…2010,……UP-TO-DATECORRESPONDENCEFORIMPORT&EXPORT4)Fully-speltvs.Abbreviated(Preferable)(Actuallyused)JanuaryFebruaryJan.Feb.MarchAprilMar./(March)Apr./(April)MayJune(May)Jun./(June)JulyAugustJul./(July)Aug.SeptemberOctoberSep./Sept.Oct.NovemberDecemberNov.Dec.UP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTPossibleFormsofDateLineD/M/YM/D/YDatein1March2006March1,2006Cardinals1Mar.2006Mar.1,2006Datein1stMarch2006March1st2006OrdinalsUP-TO-DATECORRESPONDENCEFORIMPORT&EXPORTElementsinInsideAddress1)Recipient’sFullName(ifknown)2)Recipient’sBusinessTitle(ifknown)3)Co