牛津英语模块四第一单元Reading

AdvertisementsHaveyouseenthis?ThestructureoftheTextWhatisanadvertisement(p1.2)ThestructureoftheTextWhatisanadvertisement(p1.2)WhatareadsanditstypesIntroductionofsubjectSupportingdetailsConclusionWhatweshoulddoWhatweshoulddoDoesanadvertisementtellpeoplethecompletetruth(p3)Publicserviceadvertisement(p4)examplesorfactscommercialadsPSAsWhat’sthepurposeofmakingadvertisements?QuestionsAnadvertisementprovidesinformationandusespersuasivelanguageandexcitingimagestoencouragepeopletobuyaproductorserviceorbelieveinanidea.2.Wherecanweusuallyseethem?Billboards,newspapers,magazines,theInternet,radioandtelevisionarethemostcommonplacestofindadvertisements.TwotypesCA－－CommercialAdvertisementPSA－－PublicServiceAdvertisementdifferencessimilaritiesCA:______________PSA:______________Provide_____Use_________Placesfound________paidfortopromoteforfreetoeducateinformationpersuasivelanguageandexcitingimagesBillboards,newspapers,magazines,theInternet,radioandtelevisionPSAsorcommercialads?PSAsorcommercialads?ThestructureoftheTextWhatisanadvertisement(p1.2)WhatareadsanditstypesIntroductionofsubjectDoesanadvertisementtellpeoplethecompletetruth(p3)Publicserviceadvertisement(p4)SupportingdetailsexamplesorfactsEvenifanaddoesnotlie,itdoesnotmeanittellsyouthecompletetruth.Wemustnotfallforthiskindoftrick.ToothpasteadSupermarketfoodadHowmanyexamplesaregiventous?Whatarethey?purposeWhathaschinagovernmentdonetoprotectpeoplefromuntrueads?A.ChinahasdonenothingaboutitB.ChinahasaskedpeoplenottowatchadsC.ChinahasstronglawstoprotectpeopleD.ChinahasputheavytaxonadsThestructureoftheTextWhatisanadvertisement(p1.2)WhatareadsanditstypesIntroductionofsubjectSupportingdetailsDoesanadvertisementtellpeoplethecompletetruth(p3)Publicserviceadvertisement(p4)examplesorfactscommercialads2.PSAsareonlyfoundinnewspapers.3.Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives.4.AnadwarningpeopleagainstsmokingisanexampleofaPSA.5.PSAsaremeanttosellusthings.Trueorfalse1.PSAsusesomeofdifferentmethodsfromcommercialads.TFthesameFnotonlyFPSAsFteachusandhelpusleadbetterlives.Translation1.Yestolife,notodrugs.2.Knowledgechangeslife.3.Projecthope–schoolingeverychild.4.Smokingiscommittingsuicide.珍惜生命，远离毒品．知识改变命运．希望工程－－让孩子们都上学．吸烟等于慢性自杀．ThestructureoftheTextWhatisanadvertisement(p1.2)WhatareadsanditstypesIntroductionofsubjectSupportingdetailsDoesanadvertisementtellpeoplethecompletetruth(p3)Publicserviceadvertisement(p4)examplesorfactscommercialadsPSAsConclusionadviceWhatweshoulddoWhatweshoulddoConclusionAboutadvertisements,weshould___________besmart!ThestructureofexpositorywritingWhatisanadvertisement(p1.2)WhatareadsanditstypesIntroductionofsubjectSupportingdetailsDoesanadvertisementtellpeoplethecompletetruth(p3)Publicserviceadvertisement(p4)examplesorfactscommercialadsPSAsConclusionadviceWhatweshoulddoWhatweshoulddo解释说明的Typesofads_____2_____differencesPlacesfoundMethodsused_____7____Validity(正确性）____1_____Billboards,newspapers,____3____,theInternet,radioandtelevisionarethe_____4______placestofindadvertisements.Adsuse___5_____language,and____6____imagesto___8____aproductorservicetheydonottellyouthecompletetruthPSAsto___9____peopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfaretheyare__10___andwecanlearnalotbyfollowingtheadvicetheygiveRevision:FillinthetableCommercialadssimilaritiespurposesmagazinescommonpersuasiveexcitingpromoteeducatehelpfulDoyouthinkyouareapersonwhocanbeeasilypersuadedbyacommercialad?Giveanexample.DoyouthinkPSAsarereallyhelpful?WhichPSAhashelpedoreducatedyou?Giveanexample.DiscussionGroupworkSoifyouwanttobuysomething,buttherearesomanyadsabouttheproduct,howwillyouchoose?Howcanyoubuythebestone?ThinkmoreHomeworkWriteashortpassageabout100wordstogivesomeadviceonhowtoprotectpeoplefromuntrueads!ThestructureoftheTextWhatisanadvertisement(p1.2)WhatareadsanditstypesIntroductionofsubjectSupportingdetailsConclusionWhatweshoulddoWhatweshoulddoDoesanadvertisementtellpeoplethecompletetruth(p3)Publicserviceadvertisement(p4)examplesorfactscommercialadsPSAs