成冠(舟帆)经营理念与文化

1Copyright©2001ProfessorMichaelE.Porter;CouncilonCompetitiveness;MonitorCompanyGroup,L.P.;andontheFRONTIERRegionalFoundationsofU.S.Competitiveness2Copyright©2001ProfessorMichaelE.Porter;CouncilonCompetitiveness;MonitorCompanyGroup,L.P.;andontheFRONTIERRegionalFoundationsofU.S.CompetitivenessInnovationandProductivityGrowthInnovativeCapacityInnovativeCapacityInnovativeCapacityCompetitiveness(Productivity)CompetitivenessCompetitiveness(Productivity)(Productivity)ProsperityProsperity
Themostimportantsourcesofprosperityarecreatednotinherited
Productivitydoesnotdependonwhatindustriesaregioncompetesin,butonhowitcompetes
Theprosperityofaregiondependsontheproductivityofallitsindustries
Innovationisvitalforlong-termincreasesinproductivityIntroduction3Copyright©2001ProfessorMichaelE.Porter;CouncilonCompetitiveness;MonitorCompanyGroup,L.P.;andontheFRONTIERRegionalFoundationsofU.S.CompetitivenessEducational,Research,andTradeOrganizations(e.g.,WineInstitute,UCDavis,CulinaryInstitutes)Educational,Research,andTradeEducational,Research,andTradeOrganizations(e.g.,WineInstitute,Organizations(e.g.,WineInstitute,UCDavis,CulinaryInstitutes)UCDavis,CulinaryInstitutes)Growers/VineyardsGrowers/Growers/VineyardsVineyardsWineries/ProcessingFacilitiesWineries/Wineries/ProcessingProcessingFacilitiesFacilitiesGrapestockGrapestockGrapestockFertilizer,Pesticides,HerbicidesFertilizer,Pesticides,Fertilizer,Pesticides,HerbicidesHerbicidesGrapeHarvestingEquipmentGrapeHarvestingGrapeHarvestingEquipmentEquipmentIrrigationTechnologyIrrigationTechnologyIrrigationTechnologyWinemakingEquipmentWinemakingWinemakingEquipmentEquipmentBarrelsBarrelsBarrelsLabelsLabelsLabelsBottlesBottlesBottlesCapsandCorksCapsandCorksCapsandCorksPublicRelationsandAdvertisingPublicRelationsPublicRelationsandAdvertisingandAdvertisingSpecializedPublications(e.g.,WineSpectator,TradeJournal)SpecializedSpecializedPublicationsPublications(e.g.,WineSpectator,(e.g.,WineSpectator,TradeJournal)TradeJournal)FoodClusterFoodClusterFoodClusterTourismClusterTourismClusterTourismClusterCaliforniaAgriculturalClusterCaliforniaCaliforniaAgriculturalAgriculturalClusterClusterStateGovernmentAgencies(e.g.,SelectCommitteeonWineProductionandEconomy)StateGovernmentAgenciesStateGovernmentAgencies(e.g.,SelectCommitteeonWine(e.g.,SelectCommitteeonWineProductionandEconomy)ProductionandEconomy)Source:CaliforniaWineInstitute,InternetSearch,CaliforniaStateLegislature.BasedonresearchbyMBA1997studentsR.Alexander,R.Arney,N.Black,E.Frost,andA.ShivanandaTheCaliforniaWineClusterIntroduction4Copyright©2001ProfessorMichaelE.Porter;CouncilonCompetitiveness;MonitorCompanyGroup,L.P.;andontheFRONTIERRegionalFoundationsofU.S.CompetitivenessClustersofInnovationInitiativeObjectivesToenhanceinnovationinregionaleconomiesby:
Understandingthecompositionofregionaleconomies
Understandinghowclustersdevelop
Understandinghowinnovationarises
Developinglessonsfromregionalcasestudiesthatinformkeydecisionmakers;and,
Developingamethodology,process,anddatainfrastructurethatcanbeutilizedwidelyacrossAmericaIntroduction5Copyright©2001ProfessorMichaelE.Porter;CouncilonCompetitiveness;MonitorCompanyGroup,L.P.;andontheFRONTIERRegionalFoundationsofU.S.CompetitivenessClusterMappingProjectDataClusterMappingProjectDataClusterMappingProjectData
Consistentperformancemeasures,1990–1999–Employees–Wages–Establishments–Patents
Systematicdataonregionalclusters,industries,andpatenting–Empiricallyderivedclusterlinkages–Evolutionofclustersovertime
Comparativedataatmultiplelevelsofgeography–County–MSA–Economicarea–State
Consistentperformancemeasures,1990–1999–Employees–Wages–Establishments–Patents
Systematicdataonregionalclusters,industries,andpatenting–Empiricallyderivedclusterlinkages–Evolutionofclustersovertime
Comparativedataatmultiplelevelsofgeography–County–MSA–Economicarea–StateSurveysSurveysSurveysUniqueDataSources
Surveys(1,025)–Bothpaperandelectronic–Measurenumerousaspectsofbusinessandregionalclusterperformanceinaconsistentmatterthatallowsquantification
Surveys(1,025)–Bothpaperandelectronic–MeasurenumerousaspectsofbusinessandregionalclusterperformanceinaconsistentmatterthatallowsquantificationInterviewsInterviewsInterviews
Interviews(264)–Accesstheknowledgeandexpertiseofregionalleaders–Assessnumerousaspectsofbusinessenvironmentandclusterdevelopmentataqualitativelevel–Providenuancetootherdatasources–Helpidentifyuniquelessons,challenges,andopportunities
Interviews(264)–Accesstheknowledgeandexpertiseofregionalleaders–Assessnumerousaspectsofbusinessenvironmentandclusterdevelopmentataqualitativelevel–Providenuancetootherdatasources–Helpidentifyuniquelessons,challenges,andopportunitiesIntroduction6Copyright©2001ProfessorMichaelE.Porter;CouncilonCompetitiveness;MonitorCompanyGroup,L.P.;andontheFRONTIERRegionalFoundationsofU.S.CompetitivenessRegionsandClustersStudiedPittsburghPittsburghPittsburgh
Pharmaceuticals/Biotechnology
InformationTechnology
ProductionTechnology
Pharmaceuticals/Biotechnology
InformationTechnology
ProductionTechnologyInterviews: