麦肯锡为三星做的标杆企业分析

SECChina010821BJ-ToshibaCONFIDENTIALBrownGoodsandPCCompetitorAnalysis:ToshibaSAMSUNGELECTRONICSCHINA(SECChina)August20,2001Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.ThismaterialwasusedbyMcKinsey&Companyduringanoralpresentation;itisnotacompleterecordofthediscussion.SECChina010821BJ-Toshiba1OVERVIEWOFCOMPETITORANALYSISFRAMEWORK1.Backgroundinformation•Location•Registeredcapital•Managementteam•Equitystructure•Startingyear•Numberofemployees•Eraanalysis4.Valuechainstrategy5.Organizationandownership6.FinancialperformanceFocuson•Marketing,advertisingandpromotion•Distribution(channelandsalesforce)•Organizationstructure•Ownershipstructure•Sales•Profit2.Strategy3.Product/market•Mission•Vision•Corporatestrategy•Keyproductofferings•MarketpositionSECChina010821BJ-Toshiba2BACKGROUNDINFORMATION1.Backgroundinformation•Location•Registeredcapital•Managementteam•Equitystructure•Startingyear•Numberofemployees•Eraanalysis4.Valuechainstrategy5.Organizationandownership6.Financialperformance•Focuson–Marketing,advertisingandpromotion–Distribution(channelandsalesforce)•Organizationstructure•Ownershipstructure•Sales•Profit2.Strategy3.Product/market•Mission•Vision•Corporatestrategy•Keyproductofferings•MarketpositionSECChina010821BJ-Toshiba3Source:Toshibawebsite,LitsearchBACKGROUNDINFORMATION–TOSHIBAEstablished:1875byHisashigeTanakaPresident&CEO:TadashiOkamuraTotalAssets:US$51,578millionShareholders’Equity:US$10,054millionNumberofemployees:190,000worldwide(AsofSeptember30,2000)DomesticPlants,BranchesOfficesAndOtherFacilities:Productionfacilities:25Branchoffices:35Salesoffices:23OverseasPlants,BranchesOfficesandOtherFacilities:Offices:10Manufacturingcompanies:42Subsidiaries&affiliates:72SECChina010821BJ-Toshiba4Source:Companywebsite,LitsearchBACKGROUNDINFORMATION–DALIANTOSHIBATELEVISION,LTDLocation:Dalian,LiaoningProvinceStartingyear:1996RegisteredCapital:US$30millionUnitSold:colorTV1millionsets,50%export(Year2000)JointVenturePartnersTypeForeignJuristicPerson'sSharesForeignJuristicPerson'sShares•Toshiba•Toshiba(China)Co.•DalianDaxian(Group)Co.,Ltd.Numberofemployees:2,000Products:21’–34’colorTV(CRT,Projection,Flat)DomesticJuristicPerson'sSharesSECChina010821BJ-Toshiba5Source:CompanyReport,LitsearchTOSHIBA’SCORPORATEMANAGEMENTTEAMPresident&CEOTadashiOkamuraCorporateprojectCorporatestaffCorporatesupportservicesiValueCreationCompanyCEO:TsutomuKawadae-SolutionsCompanyCEO:HirooOkuharaSocialInfrastructureSystemsCompanyCEO:TsuyoshiKimuraDigitalMediaNetworkCompanyCEO:AtsutoshiNishidaMobileCommunicationsCompanyCEO:TetsuyaMizoguchiPowerSystems&ServicesCompanyCEO:ToshiyukiOshimaSemiconductorCompanyCEO:TakeshiNakagawaDisplayDevices&ComponentsCompanyCEO:EisaburoHamanoMedicalSystemsCompanyCEO:MasamichiKatsuradaHomeAppliancesCompanyCEO:MakotoNakagawaSECChina010821BJ-Toshiba6Source:Companywebsite,LiteratureSearchHISTORYOFTOSHIBASECChina010821BJ-Toshiba7Source:LiteratureSearch;McKinseyAnalysisTOSHIBA’SDEVELOPMENTWENTTHROUGHTHREESTAGESOrganizationstructureCorporatestrategyProductDevelopment&Technology1875-1939•TwoJapaneseelectricalequipmentmanufacturersmergedin1939tocreateToshiba.•Technologicalinnovationaccountedforthecompanies’successes.Oneofthefounderswastheso-calledEdisonofJapan.•Mainproductsincludedtransformers,electricmotors,lightbulbs,radioreceivers,andcathode-raytubes.1978-PRESENT1939-1978•Thecompanygrewrapidlyandbecameamarketleaderintheelectricalandelectronicindustry.However,theorganizationbecamemorebureaucratic.•Thecompanycontinuedtobeinnovativeintheearlyyears,producingmanyfirstsintheindustry.However,Itlostitsinnovatorimageinthe70’s.•Numerousleadingproductsintheelectricalandelectronicsareas.ExamplesincludesJapan’sfirstvacuumcleaner,firstfluorescentlamp,firstradar,etc.•ToshibashifteddirectionbyinvestingheavilyinITsegment.Theorganizationbecameincreasinglyglobal,employing190,000employeesworld-widewithannualsalesover¥5trillion.•ITfocus,diversification,innovationandglobalizationarefourkeyelementsofToshiba’scorporatestrategy.•ToshibaisintensivelyfocusingonIT-relatedbusiness(i.e.telecomandinternet),meanwhile,leveragingitslegacybusinessestogeneratestableincomeBusinessBuildingBecomingIndustryLeaderMeetingworldwidecompetitionSECChina010821BJ-Toshiba8Source:LiteratureSearch;McKinseyAnalysisDEVELOPMENTOFDALIANTOSHIBA’STVBUSINESSINCHINAKeyinitiativeKeyresults1996-1997•Foundedasajointventurein1996,constructionwascompletedin1997.•Conductedaccuratemarketforecastandimplementedjustinorderinventorymanagement.•Inventoryturn-overlessthantwodays.•Madeprofitthenextyear.20011998-2000•FocusedonhighprofitmarginPJTVsegment,andcompetedontechnology,serviceandmanagementratherthanprice.•Strengthenedcustomerservice•Revenueandprofitgrew50%annually.BecametheNo.1marketshareleaderinPJTVsegment.•ToshibadecidedtorelocateitsdigitalTVproductiontoDalianandinvested¥300milliontoexpandcapacityfromonemillionunitsto1.5millionunits•exported800,000unitstoJap