北师大课标版高中英语必修4Unit-10-Lesson4(共31张PPT)

Unit10MoneyLesson4AdvertisementsAdvertisingAdvertisementsareeverywhere.ReadingWritingAssignmentLead-indvertisementsALead-inLessonaimStylisticfeatures(文本特点)ofanadvertisementanalyzeunderstandcreatesummarizeReadingThead.startswithqtogetthereaders’attentionItoffersthestoproblems.Itmentionstheaaswellastheusageoftheproduct.Atlast,ittellsyouthepandhowyoucanbuyit.01020304TaskIPutthefloorcleanersonyourcat,thensitbackandrelax.Doyoufindhouseworktiringandboring?Areyouworriedaboutthestateofyourhouseorflat?Haveyougotacatthatwalksroundyourflatallday?Hereistheperfectsolution.Itwillchangeyourlife.Thecleanersaremadefromgoodqualitymaterial./Theyareverypracticalandeasytowash./Andthey'recheap!/Specialoffer---completesetforonly£5.99.Writeto:AnimalMagic,P.O.Box123→→→→→→LayoutitlericeTheolutionuestionsow&WhereyoucangetitdvantagesTQsAPH1.Whatsortofwordsareusedmostin4advertisements?Findasmanyaspossible.2.Whatarethereadersaddressed(称呼)as?Underlinesomeexamples.TASK2Stylisticfeatures(文本特色)ofanadvertisementI.Fromthewordlevel:Read&analyze:RemoteHeadphonesMiniCameraSpecialJewelleryFelineFloorCleanersAdjectivesusedinthefouradvertisements.fantansticfavouriterelaxingexcitingnewtopexcellentamazingadvancednobiggerthanconvenientreliableeasyattractivestrongattractiveusefulsatisfiedperfectpracticaleasyWhy?1.Whatsortofwordsareusedmostin4advertisements?Findasmanyaspossible.2.Whatarethereadersaddressed(称呼)as?Underlinesomeexamples.TASK2Stylisticfeatures(文本特色)ofanadvertisementI.Fromthewordlevel:Read&analyze:I.Fromthewordlevel:Summarize:1.Wordsinanad.usuallyusea__________,whichmakestheproductsoundlikethebest.2.Alltheseadvertisementsaddress(称呼)thereaderasy___,whichcaninvolvethereadersdirectly.Stylisticfeatures(文本特色)ofanadvertisement.adjectivesyouWhattypesofsentencesareusedinadvertisements?Givesomeexamples.1.Q______;2.S______sentences;3.I______sentences;4.Sometimes,youmayjustusesomew_____orp_____insteadofacompletesentence.TASK2Stylisticfeatures(文本特色)ofanadvertisementII.Fromthesentencelevel:Read&analyze:(问句)↓Stylisticfeatures(文本特色)ofanadvertisementExamples:1.Interestedinphotography?2.Doyoufindhouseworktiringandboring?↓Stylisticfeatures(文本特色)ofanadvertisementExamples:1.Youcanlistentorelaxingmusicinthebath!2.Itisreallyeasytouse,too.3.Thesearegoldandattractive.4.Itwillchangeyourlife.(简单句)1.Simplyputthemon!2.Putthefloorcleanersonyourcat,thensitbackandrelax.↓Stylisticfeatures(文本特色)ofanadvertisementExamples:(祈使句)↓Stylisticfeatures(文本特色)ofanadvertisementExamples:1.Excellentvalueat:￡80.452.Cost:￡199.993.Thousandsofsatisfiedcustomers!4.Specialoffer(短语)Sometypicaltypesofsentencesareusedinanadvertisement.1.Q______;2.S______sentences;3.I______sentences;4.Sometimes,youmayjustusesomew_____orp_____insteadofacompletesentence.Stylisticfeatures(文本特色)ofanadvertisement.II.Fromthesentencelevel:Summarize:•Theadvertisementtextsareshortorlong?•Canyouusesomewordstosummarizefeatures(特征)offourtitles?•Whatelsecanyoufindapartfromwords?Task2Stylisticfeatures(文本特色)ofanadvertisementIII.Fromthediscourse(语篇)level:Read&analyze:simpleCanyouusesomeadj.tosummarizefeaturesoffourtitles?well-editedbriefspecificcleareye-catchingstriking(引人注目的)picturesMiniCameraInterestedinphotography?Fujikohasproducedanamazingnewminicamera----theadvanced1001ix.Itisnobiggerthanacreditcard!Itisconvenientandveryreliable.Itisreallyeasytouse,too.Ithasanautomaticfocusandflash,soyoudon'thavetoworryaboutanything.It'salsomadefromanattractiveandstrongmeaterial.TheMiniCameraisnotexpensiveeither!Cost:£199.99opinionsfactsfacts&opinionsI.Fromthediscourse(语篇)level:Summarize:1.Thewholepassageisrelativelys______;2.Everyad.hasaclear,simpleandeye-catchingt_______andap_______asvisualattractions.3.Statef______togetherwitho______.Stylisticfeatures(文本特色)ofanadvertisement.Layout123456TitleThesolutionPriceQuestionsAdvantagesHowtogetitCONCLUSIONWord•Useadjectives•AddressreadersasyouSentence•Usequestions,simplesentences,imperativesentencesorjustusesomephrasesDiscourse(语篇)•Noneedtobetoolong•Aclear&eye-catchingtitleisamust•Agoodpicture•StatefactswithopinionsWritingCreateyourownadvertisement!It'sessentialtokeepadictionarycloseathand.NowcreateanadvertisementtosellanOxfordDictionaryinareducedformat(缩印版).AdjectivesAdverbs&NounsPhrasesgorgeous,compact(袖珍的),new,fashionable,stylish,fantastic,cheap,exquisite(精美的)，attractive,perfect,useful,convenient,reliable,durable(耐用的),easy(touse),practical,cuboid(长方体的),hardcover(硬皮的),portable（方便携带的）,comprehensive（详尽的，全面的）remarkably显著地completely（完全地）entirelyhighly（非常）clearlyincrediblysheet（一张纸）,paper,printing（印刷）,entry(词条)empower(使自主)yourlearning;thelatestedition;aneditioninreducedformat(缩印版);consult/refertothedictionary;enlargeyourvocabulary;excellentvalueat,specialoffer,abargainatVS1.Polishupyourgroupwriting.Then,writeanad.onyoudownandmakeapeerrevision.2.ShareyourunderstandingofthesentenceQuote...Unquote:“Thebestadvertisementisagoodproduct”---AlanH.MeyerAssignmentThankYou!THANKYOUFORLISTENING