创造基于供应链管理的顾客价值

CreateCustomerValueBasedonSupplyChainManagementZhangNa200192004720045112324/3,,41234567Abstract1CreateCustomerValueBasedonSupplyChainManagementAbstractNowadays,withthedevelopmentofmarketing,customerorientationhasbeensetup,ithasbeenknownasanewfuelofenterprisecompetitionandhasbecomethehotspotforscholarsandhighlevelmanagersresearch.Creatingcustomervaluehasmadeupthemainpartofcorecompetenceofenterprise.What’smore,withthedevelopmentofsurviveenvironment,thecompetitionamongsupplychainbecomethemaincompetitiveform.Howtocreateanddeliveroutstandingcustomervaluebyregulatingthecontentandincreasingtheefficiencyofsupplychainmanagementhasbecomethekeypointofcompany’smanagement.Customervalueisthedistrepancyofperceivedbenefitsandperceivedsacrifice,consideringthelevelofexpectation,whichhasadministrativelevelsanddynamiccharacter.Customerperceivedbenefitsincludethephysicalandtechnicalcharacterandservice,etc.Customerperceivedsacrificeincludeallthecostduringtheprocessofbargaining.Supplychainisthenetworkstructuredevelopedduringtheprocessofproductingandcirculating,whichsupplytheproductsandservicetotheenduser.Thesupplychainmanagementspantheconfinesofenterpriseandconsiderthecompetitionpowerentirely.Itisamanagementmodewhichlinktheprovider,manufacturer,distributer,shopkeeperandendusertogether,byinformationandlogisticsflow.Thesupplychainmanagementbasedoncustomershassuchcharactors:thesupplychainmanagementbasedoncustomershasrealizedthetransitionofsupplychaincirculationmode.thesupplychainmanagementbasedoncustomershasbuiltnewrelationshipbetweensupplychainmembersthesupplychainmanagementbasedoncustomersrelysonthenewguaranteeAbstract2thesupplychainmanagementbasedoncustomershasrealizedthetransitionandoptimizeofsupplychainfunction.Supplychainmanagementistheembodimentofmanagementideologybasedonvalueincreasedandcustomersatisfaction.Supplychainmanagementistoplan,coordinateandcontrolthelogistics,bankroll,informationflowandknowledgeflow,maximizethenetincreasevalueofallrelatedprocess.Theenterprisecanmakeitclearthatthecustomer’srealneeds,minimizethecost,maximizethecustomervalue.Tosumup,thesupplychaincreatecustomervaluebydecreasecustomercostandincreasecustomervalue.Thedecreasefunctiontothesupplychaincostrepresentsthreesides.Fistly,fromthepointofdecreasingpaymentfunction,supplychainresolve“thedominooffectofcow-scourge”,whichengenderduringtheprocesswhenthecustomershavemorechoices.Secondly,fromthepointofdecreasingconveniencefunction,supplychaincanshortenthecirculationtimefromresourcesupplytosalespots.Thirdly,fromthepiontofdecreasingopportunitycost,thee-businessbasedonthesupplychainmanagementproducesmoreopportunitytothecustomers.Wecanalsoanalyzedtheincreaseofcustomervaluefromsuchsides,thatisproductvalue,individualvalue,relationshipvalue,visualizevalue,informationvalue,andsoon.Thispapersumsupamodelofintegratedsupplychainstructure,discussesthestrategyofobtainingcustomervalue.Processmanagement,knowledgemanagement,logisticmanagementarethemainfactorsthatcanhelptocreatecustomervalue,Costumersarethefocusofsupplychainmanagement.Theadvantageofsupplychainmanagementistodecreasetheuncertainofcustomersdemand,whichhaschangedthewayofproductdesign,produce,deposit,deliver,andAbstract3service,beenequippedasamodernproductlinewithsuperiorfacilitiesandhugescale,andrealizethecustomization.Processmanagementisthecoreofcreatingcustomervalue.Wecan’tcoordinatethemainpartsofsupplychainwithoutreasonableprocessdesign.Underthecircumstanceofsupplychainmanagement,wemustunderstandtheprocessmanagementfromthechangeofcompany’sinsidebusinessprocess,businessrelationshipbetweenmanufacturersandsuppliers,andinformationdisposaltechnology.Knowledgemanagementisthemainforcepushingtheincreaseofcustomervalue.Undertheprincipleofknowledgecoordination,openandcommunion,wecandecreasethecostofknowledgeenquireandcreationforsupplychainmembers,increasetheefficiencyofknowledgehandle,andadvancedtherespondspeedandqualityofsupplychaintothemarket.Cashflowmanagementistheimportanttachetorealizethevalue.Thecashflowmanagementrealizedthereflectionandtransactofinformation,whichcaneliminatethenon-incrementtacheandrealizethevalueofsupplychain.Logisticsmanagementistheguaranteeofmaximizecustomervalue.Itrealizestheintegrationofthewholesupplychainlogestics,fromsuppliers,manufactures,distributors,shopkeepstotheendusers.Underthecircumstancesofsupplychain,enterprisescansupplytheproductsmoreeconomicallyandefficaciously,whichincreasetheservicequalityandconsumerssatisfaction.Strategyallianceistheligamentofrealizingcustomervalue.Bytheoperationofvaluechain,itjoinsuptheenterpriseswhichhavetheadvantagesofresouce,subassembly,technology,capital,equipment,marketandinformation,tocarryoutcooperation,beneficalsharing,outspreadthemanufactureAbstract4factors’flowtointernationalscope.ThelastpartthisarticleintroducesthecaseofHongKongLifengCompany,whichhasindicatehowthecompanydevelopedfromatraditionalmedi-merchanttoasupervisorofsupplychain.Eachordershouldbeasupplychainconsideringthedifferentcustomers’need,whichcanprovidethemostflexibilityandcostcompeti