食品部8月经营分析

新鲜！健康！价值！惊喜！2013年9月5日报告人：顾冬梅1五一广场店食品部8月经营分析新鲜！健康！价值！惊喜！汇报目录•整体达成情况•来客/客单•各大组经营分析•大客户经营分析•9月业绩、达成措施新鲜！健康！价值！惊喜！各大组店庆指标、达成、同比情况（单位：万元）020406080100120140F10F5F6F7F8F9指标108123995813624本期99.38112.62124.1750.56123.8221.75同期106.15120.0997.0256.97133.1223.39新鲜！健康！价值！惊喜！整体达成情况：销售数据对比（除内部转货单位：万元）采购指标达成达成率计划差额同期同比增长率F1010899.3892.02-8.62106.15-6.77-6.38F5123112.6291.56-10.38120.09-7.47-6.22F699124.17125.4225.1797.0227.1527.98F75850.5687.18-7.4456.97-6.41-11.25F8136123.8291.05-12.18133.12-9.29-6.98F92421.7590.61-2.2523.39-1.64-7.02部门合计548532.3097.14-15.70536.74-4.44-0.83新鲜！健康！价值！惊喜！整体达成情况---快讯数据对比采购快讯销售快讯占比%本期同期同比增长率F1035.0337.86-2.83-7.4735.25F59.6312.71-3.08-24.248.55F67.336.480.8513.045.90F711.1415.29-4.16-27.1822.03F846.3549.14-2.78-5.6637.43F96.816.340.477.4831.32部门合计116.29127.82-11.53-44.0421.85新鲜！健康！价值！惊喜！食品部各大组占比对比图19%21%23%9%23%4%2013年各大组销售占比F10F5F6F7F8F920%22%18%11%25%4%2012年各大组销售占比F10F5F6F7F8F9新鲜！健康！价值！惊喜！整体达成情况---来客、客单价采购来客数客单价本期同期同比本期同期同比F103447239675-520328.828627.02061.808F55998366573-659018.775918.06420.7117F63710635362174440.394433.4076.9874F72838035959-757917.816916.12091.696F85635960198-383921.970222.1484-0.1782F965937606-101332.984330.74912.2352合计134677141426-674941.43439.61671.8173新鲜！健康！价值！惊喜！整体达成情况---客件数、点单价采购总客件数平均客件数点单价本期同期同比本期同期同比本期同期同比F10103917116291-123743.01452.93110.08349.56329.21860.3446F5220286293150-728643.67254.4034-0.73095.11264.10231.0103F6138275125206130693.72653.54070.185810.83989.43521.4046F783638102908-192702.94712.86180.08536.04565.63310.4125F8170106196135-260293.01833.2582-0.23997.27916.79780.4813F91299713457-4601.97131.76930.20216.73217.3796-0.6476合计729219847147-1179285.41465.99-0.57547.65236.61381.0385新鲜！健康！价值！惊喜！食品部8月指标548万元，实际达成532.3万元，达成率97.14%，与指标差额15.7万元；同期销售536.74万元，同比下降4.44万元，增长率是-0.83%。快讯销售116.29万元，同期127.82万元，同比下降11.53万元，增长率-44.04%。销售：整个部门只有酒饮组达成指标，且同比增长，其他大组均是下降的。下降金额最大的是日配组和粮油组，下降幅度最大的是休闲组。快讯销售：酒饮组和冲调组同比增长，其他大组均下降，酒饮快讯占比只有5.9%，日配快讯占比为8.55%。来客：酒饮组同比增长，其他大组全下降；客单价：粮油组下降，其他大组均增长。整体达成情况新鲜！健康！价值！惊喜！销售分析---F5•日配组日配组期间销售主要下降在52冷藏熟食类、53蛋类、56常温肉制品3个商品大组。肉制品大组销售下降主要还是促销品老化且促销力度不及同期，缺乏新品拉动销售；而蛋类则是由于整体价格上涨，促销力度不及同期影响了销售。冷藏乳制品大组销售增长较大。505152535455565758本期45.460.3615.4217.131.266.275.1321.520.07同期39.400.4519.3423.401.006.008.6321.840.040.005.0010.0015.0020.0025.0030.0035.0040.0045.0050.00新鲜！健康！价值！惊喜！销售分析---F5大组号大组描述销售快讯销售本期同期同比增长率本期同期同比增长率50冷藏乳制品45.4639.406.0715.41.101.26-0.17-13.2151冷藏饮品0.360.45-0.09-19.570.000.000.00-10052冷藏熟食类15.4219.34-3.92-20.265.675.81-0.13-2.2953蛋类17.1323.40-6.27-26.800.310.87-0.56-64.0454冰品类1.261.000.2625.630.300.220.0834.5955冷冻食品6.276.000.274.470.971.00-0.03-2.5456常温肉制品5.138.63-3.50-40.511.223.03-1.81-59.7257常温奶21.5221.84-0.32-1.490.000.52-0.52-10058季节性商品0.070.040.0392.860.060.000.06合计112.62120.09-7.47-6.229.6312.71-3.08-24.24新鲜！健康！价值！惊喜！日配各大组占比对比图40.4%0.3%13.7%15.2%1.1%5.6%4.6%19.1%0.1%2013年各大组销售占比50515253545556575832.8%0.4%16.1%19.5%0.8%5.0%7.2%18.2%0.0%2012年各大组销售占比505152535455565758新鲜！健康！价值！惊喜！销售分析---F5•冷藏乳制品大组一直持续增长，主要还是在酸奶上，期间各品牌一直做捆绑买赠和试饮活动是销售增长的一个亮点，同时在周末蒙牛和伊利还有促销拉动销售。大组号大组描述小组号小组描述销售金额快讯销售额本期同期同比本期同期同比50冷藏乳制品5原味鲜奶135967.3135828.2139.1209437.78-9437.7850冷藏乳制品6加味鲜奶2389.293035.6-646.3100050冷藏乳制品10原味酸奶13136497592.3933771.561932.57622.661309.9150冷藏乳制品11加味酸奶143108104445.938662.068837.522539.726297.850冷藏乳制品15奶油/奶酪(包括植物奶油/黄油)12039.969725.92314.06029.7-29.750冷藏乳制品20其它29770.1743325.78-13555.6191.10191.1新鲜！健康！价值！惊喜！销售分析---F5•蛋类大组销售下降主要还是蛋类的价格与同期相比比较高，而且特价时的力度远不及同期，而且咯咯哒今年一直没有彩页促销，只是偶尔做店内降价促销。洪家同比下降3.21万元，咯咯哒同比下降2.32万元；加工单销售下降主要是本期促销品品项比同期少，销售也不及同期。建议采购多做咯咯哒和洪家品牌蛋的促销，同时加工蛋类的促销也要跟进。大组号大组描述小组号小组描述销售金额快讯销售额本期同期同比本期同期同比53蛋类5鲜蛋154200.4208549.7-54349.200053蛋类10加工蛋12470.5421527.26-9056.723127.018367.31-5240.353蛋类15蛋品礼盒4648.15638.16-990.060329.09-329.09新鲜！健康！价值！惊喜！销售分析---F5大组号大组描述小组号小组描述销售金额快讯销售额本期同期同比本期同期同比52冷藏熟食类5水产类176.7204.71-28.0100052冷藏熟食类6禽肉类48876.3868234.57-19358.219721.5510327.669393.8952冷藏熟食类7畜肉类44526.6743903.96622.7121872.5222189.69-317.1752冷藏熟食类8西式火腿/肠42320.2162227.9-19907.78129.6620194.19-12064.552冷藏熟食类10冷藏包装加工蔬菜类115.01119-3.9900052冷藏熟食类11冷藏包装泡菜/咸菜862.92737.67125.2500052冷藏熟食类15冷藏保鲜面点13382.5212057.051325.476600.993184.793416.252冷藏熟食类20冷藏包装豆制品273.3559.5213.8500052冷藏熟食类21冷藏包装素食147.7337.07-189.3700052冷藏熟食类25其它冷藏包装熟食3499.895470.25-1970.364212182.02-1761.02大组号大组描述小组号小组描述销售金额快讯销售额本期同期同比本期同期同比56常温肉制品5火腿肠51336.986301.69-34964.812209.5630315.23-18105.7新鲜！健康！价值！惊喜！销售分析---F5商品描述销售数量销售金额春和酱凤爪30g/袋4905749305.95雨润台湾味香肠320G/袋5538700.51金百味QQ肠(香辣孜然香甜)味85g/根64156413.07雨润香烤培根火腿280G/袋3314676.9春和酱香蹄300G/袋2833889.54金锣台式小烤肠48g/根18193658.77雨润无淀粉火腿380g/根2453276.63双汇俄式烤香肠140G/根6343137.39诚信哈尔滨红肠90g/根10623112.18金百味熏烤火腿350G/根2642648.7双汇蒜香烤肠105g/根8092463.37础明网络美味火腿38G*9/袋2642349.87双汇台式烤香肠48G/根11642328.07有友山椒凤爪180G/袋2432310.6赞岐冷面1260g/袋3722303.6础明海鲜肠60G/根(多口味)1955719533双汇肉花肠90g/根51599834.17金锣肉粒多猪肉香肠40g*8/袋6466688.37双汇香嫩王火腿肠100G/根22634563.28金锣王100g/根13503299.87金锣鱼肠40g/根29713025.17双汇鱼肉肠40克*10/袋2252677.5双汇清真牛肉肠140克/根11822422.86远洋鱼肠50克*5/袋1722149.67双汇清真鸡肉肠140g/支9952040.26商品描述销售数量销售金额春和酱香鸭腿120g/袋318715706.34春和酱凤爪30g/袋1383614117.08雨润台湾味香肠320g/袋5068038.62雨润骨汤香火腿245g*2/捆3435877.12双汇热狗肠40g*10/袋