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ProfitabilityManagement—HowFinanceCanHelpDeliveronStrategicPromisesDeliveronStrategicPromisesCFO Magazine CPM ConferenceNew York CityyJanuary, 2012 Today’sDiscussionModeratorMary DriscollSeniorResearchFellowSenior Research FellowAPQC25jlitd25+ years journalist and researcher with focus on strategy, performance mgt., and the finance function.Book author, lecturer, educatorContact: mdriscoll@apqc.org2©2011 APQC. ALL RIGHTS RESERVED.APQC:Whoarewe?Nonprofit with 35‐year legacyHighly respected and trustedIndependent business research pProcessproductivityProcess productivity benchmarkingProcess improvement assessments3©2011 APQC. ALL RIGHTS RESERVED.FP&AExperts:Simon Robinson Tony CarrabbaSenior Vice President Corporate Financial Senior Director, Strategic FinancialPlanningpPlanning & AnalysisDiFinancial PlanningDiscovery CommunicationsGiant Eagle, Inc.Email:Simon_Robinson@discovery.comEmail:Anthony.Carrabba@gianteagle.com4©2011 APQC. ALL RIGHTS RESERVED.Today’sAgendaygAPQCreportonFP&AcurrenttrendsAPQC report on FP&A current trendsSurvey results: 410 completed surveysTwo views from the front lines:Giant EagleDiscoveryCommunicationsDiscovery CommunicationsFfid5©2011 APQC. ALL RIGHTS RESERVED.Free‐form questions and answersDefinitionofFP&A(surveypurposes)yppAny combination of:strategic financial planning budgeting and short‐term resource allocation forecasting (demand, cash flow, performance)performance assessment and review closing the books and consolidation internal and external reporting trend analyses and/or scenario modeling ownership of core processes and enabling thl6©2011 APQC. ALL RIGHTS RESERVED.technology 7©2011 APQC. ALL RIGHTS RESERVED.8©2011 APQC. ALL RIGHTS RESERVED.HowbigistheFP&Ateam?gPrimarily:smallfocusedteamsreportingtoPrimarily: small, focused teams reporting to senior finance leadersDependingonbusinessmodel:HQorBUsDepending on business model: HQ or BUsTwo‐thirds = less than 10 people One‐half = less than 5 people9©2011 APQC. ALL RIGHTS RESERVED.10©2011 APQC. ALL RIGHTS RESERVED.CommonPriorities:1Linkingthestrategicplanbudgetsand1.Linking the strategic plan, budgets, and forecasts (systems and process harmonization orstandardization)or standardization)2.Profitability analysis (segment, geo., brand)3MdlitCl3.Modeling return on Capexproposals11©2011 APQC. ALL RIGHTS RESERVED.BiggestBarrierstoProgressgggLackof:Lack of: system integrationddlcommon data modelcommon data repositoryoperating data for advanced modelingalternativetospreadsheetsasprimarytoolalternative to spreadsheets as primary tool12©2011 APQC. ALL RIGHTS RESERVED.BiggestFrustrations:ggFinancetalentisanalyticalbutnotcuriousFinance talent is analytical but not curiousOrganizational resistance and data hoardingSiihdldlllSenior mgt. ignores the model and lets Wall Street dictate budgets and forecasts Decision support from finance still needs to be “evangelized” and “socialized” 13©2011 APQC. ALL RIGHTS RESERVED.Summaryofsurvey:yyDittlkffbdtFP&ADespite talk of frozen budgets, FP&A investments are taking placeSome, not all, senior management teams warming up to analyticsFrustrations stem from cultural resistance and focus on annual performance paradigmFP&A Now Rising—Hire MBAs or CPAs?14©2011 APQC. ALL RIGHTS RESERVED.BusinessGrowth:TheRoleoftheBusinessGrowth:TheRoleoftheStrategicFinancialAnalysisFunctionTONYCARRABBA,SENIORDIRECTOR,STRATEGICFINANCIALPLANNINGGIANTEAGLE,INC.1GiantEagle,Inc.BackgroundFiveRetailBanners:Foundedin1931Rankednumber36onForbesmagazine'slargestprivatecorporations$10Billionannualsales5MillionCustomers397SupermarketsandFuelStations/ConvenienceStores2Over36,000TeamMembersTimeline•Weconductedalargeassessmentprojectondevelopingandexecutingstrategy,itsconnectiontotheplanningcycleandtherelatedtechnologyinfrastructure2007SltdHidiltdHiSttiFi(HSF)f“iki”fSttiPli•SelectedHyperionandimplementedHyperionStrategicFinance(HSF)fora“quickwin”forourStrategicPlanningProcess•Beganimplementationof“IntegratedPlanningPlatform(IPP)”2008•MergedBusinessPlanningandBudgetingintooneAnnualOperatingPlanningProcess(AOP)•ImplementedHyperionEssbase,Smartview,FinancialReportingandPacePlanningtocompleteourIPP2009•SimplifiedHSFModeltobefasterandmoreefficient•EnhancedPace/Essbasefunctionality•ImprovedReporting•ImplementedaStoreLeaderP&LreviewtooltocollectcommentsandsuggestedchangesIldClbllhSlfi2010•ImplementedCrystalballtoenhanceSalesforecasting•UpgradedtoHyperionVersion11•ImplementedHyperionPlanningforthemonthlyforecastprocess3pypgyp•Wentlivewith18monthrollingforecast•IntegratedHyperionPlanningandHSFsothatStratPlanbuildsoffmostrecentforecast•IntegratedStratPlanandAOPprocesses2011ForecastThe18MonthForecastprovidesthebaseforthethreeyearStrategicPlanofwhichyearonecascadesintheThe18MonthForecastprovidesthebaseforthethreeyearStrategicPlan,ofwhichyearonecascadesintheAnnualOperatingPlanForecastdataiscollectedinHyperionPlanningandthenexportedtoHSFforadditionalmodelingandconso
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