English Business Writing (2)

BusinessEnglishWritingIntroductionofthecourse•WhatisBusinessEnglishWriting?•Whatcanyoulearnfromthecourse?•Howtostudythecourse?FunctionsofBusinessWriting1.Toinform2.Toinfluence3.Tosolveproblems4.ToestablishsoundbusinessrelationsTipsforStudying1.TolearnbusinessEnglishwordsandphrases,Beawareofbusinesstexts2.Tostudytheshortformsofinternationalorganizations3.Tostudybusinessterms4.TostudyinternationaltradegeneralknowledgeTolearnbusinessEnglishwordsandphrases,Beawareofbusinesstextse.g.1.Inordertomarketournewproduct，wehaveprintedfineliterature．2.Jackwantstoputhisrecommendationbeforetheboardatameetingtomorrow3.Weclaimedonthatshippingcompanyforthelossinvolved．4.MyreferencewillprovetoyouthatIamefficientanddependable.5.Wehopetheoutstandingaccountcanbesettledwithinthismonth．Otherwise，ouraccountingdepartmentwillconsiderchangingtheconditionsofpaymentforfutureorders.6.Weshallofcourserefundtoyouthepremiumuponreceiptofyourdebitnoteor,ifyoulike,youmaydrawonusatsightfortheamountrequired.7.Ourbranchisbadlyoverstaffed．Wehavenowdecidedtomakeeightclerksredundant.8.Thefirstitemontheagendaisadiscussionofthemanagement‘sproposalsonflexi-timesystem．9.Weshouldemphasizethelargeextrabonusforworkinginunsocialhours．Shortformsofinternationalorg.•APEC•ASEAN•BFA•EU•ECOSOC•ICC•IEA•IFA•IMF•ISO•OAPEC•OIE•SCO•UNDP•UNEP•WB•WHO•FAO•UNICEF•ISOC•ITU•DOC•WIPO•IGO•NGO•CMI•GMT•EEC•NMD•NASDAQ•GPS•ICJ最高价ceiling/top/maximum/highestprice最低价floor/rock-bottom/minimum/bedrockprice垄断价monopolyprice倾销价dumpingprice成本价costprice实价actualprice时价current/present/market/prevailingprice特价specialprice单价unitprice总价totalprice批发价wholesaleprice零售价retailprice优惠价favorableprice参考价referenceprice固定价格fixed/firmprice底价baseprice暂定价provisionalprice官方价格officialfixedprice市场价格marketprice法定价格legalprice收购价格purchasingprice开盘价openingprice收盘价closingprice价格补贴pricesupport市场区域marketarea市场状况marketcondition市场风险marketrisk市场结构marketstructure市场交易markettransaction期货市场futuresmarket货币市场moneymarket股票市场stockmarket市场行情marketquotation国内市场domesticmarket海外市场overseasmarket主要国家货币ATSAUDBEFCADCHFDEMEURFRF•GBP•HKD•ITL•JPY•MYR•NLG•NZD•SEK•SGD•THB•USD•ZAR•CNY•VND•MOP•SUR•PHPLetterheadYourreference:CB1234………..thereceiver’sreferenceOurreference:XY/XY………….thesender’sreferenceMay15,2007……………………..dateoftheletterMr.JohnSmith,President……….insidenameandaddressHawaiiImportCorporation101WestTenthStreetHonoluluHawaii96822Attention:SalesManager………….attentionlineDearSirorMadam:……………………salutationSubject:Bicycles………………………..subjectlineBody:ThankyouforyourletterofMay10,enquiringforourbicycles.Asrequested,weenclosedapricelistandacopyofourcatalogueforyourconsideration.AllpricesarequotedFOBShanghai,subjecttoourfinalconfirmatino.Generally,deliverycanbemadeintwomonthsfromreceiptofanorder.Welookforwardtohearingfromyou.Yourstruly,……………………………….complementarycloseTianjinTextilesImportandExportCorp……….signature(Signature)WangDaweiPresidentEnc.:PriceListandCatalog……………….….enclosureC.C.:Mr.G.White……………………...carboncopynotationP.S.:Wewillsendthesamplenestweek……………..postcriptAbusinessletterhaseightstructuralparts:(a)theheading(letter-head)(b)thedate(c)theinsideaddress(d)thesalutation\(e)thebodyoftheletter(f)thecomplimentaryclose(g)thesignature(handwrittenandthentyped)(h)anyaddednotationsHeading(信头)Theheadingtellswherethewriterwrotetheletter.Sincemostcompaniesusestationary(文具)withprintedletterhead:thecompanyname,address,telephone,telexorfaxnumbers,andlogo(thecompanysymbol,标识,商标).Sample:GoldenTradingCompanyLtd.34NorthernAvenue,NewYork,U.S.A.Tel:[phone]Telex:2345667GBCFax:4455666DateThedatetellswhenthewriterwrotetheletter.Undertheprintedletterhead,youcantypethedateinfull,inthelogicalorderofday,month,year.Thepositionofthedatedependsonthestyleyouuse.Whenwritingonblankpaper,typethenameofyourfirm,itsaddress,andthedateattherightorleftmargin,dependingonthestyleyouchoose.Therearedifferentwaysofwritingthedate.Thefollowingtwoarerecommended.September15,199415September1994(NotetheOmissionofthecomma)InBritishcorrespondence,thedateisontherightandcouldbeaftertheinsideaddress.Thereisagrowingtendencytoomitthe–th,-rd,-ndand–stthatfollowtheday.Donotabbreviateorusefiguresforthemonth.Sept.15,1994(x);9/151994(x)date-month-year(Bri.English)month-date-year(Amr.English)TheInsideAddress(封内地址)Theinsideaddresscontainsthenameandtheaddressoftheaddressee(收信人),thepersonorcompanyyouarewritingto.Itisonthelefttwospacesbelowthedateline.Ifyouknowthenameandtitleoftheperson,youshouldincludethem.Examplesoftheinsideaddress:(1)ToanindividualinacompanyMr.GeorgeF.MooreAdvertisingManagerPrice&Patterson234SeventhAvenueNewYork5,NewYorkU.S.A.(2)ToananonymousofficialinthecompanySalesManagerOfficeSystemsPtyLtd124OakStreetChatswoodNSW2067Australia(3)ToacompanyMessrs,Kato&Co.,Ltd2Nichome,GinzaNishiChuo--ku,TokyoTheSalutationThesalutationisthegreetingtothereader.Itshouldbetypedflush(exactlyonthesamelevel)withtheleftmargin,thefirstlinetwospacesbelowthelastlineoftheinsideaddress.DearSirs/Gentlemen----toacompanyDearsir---ifyoudonotknowhisnameDearMadam------toawomanifyoudonotknowherDearMrSmith------toamanDea