lesson 1 General Introduction to the Exhibition_In

会展英语EnglishforExhibition外语系UnitOneGeneralIntroductiontotheExhibitionIndustryWhatareMICE,MECE,MCEandCEMI?WhatdoyouknowaboutthedevelopmentofMICEindustry?Whataretheimpacts?Whatisthefuturelike?definitiondevelopmentimpacttrendLead-inquestions:Allaboutevents,meetings,conventionsandexhibitions.MICE:Meetings,IncentiveTravelPrograms,ConventionsandExhibitions.MECE:Meetings,Events,ConventionsandExhibitions.MCE:Meetings,ConventionsandExhibitions.CEMI:Conventions,Exhibitions,MeetingsandIncentives.definitionLeadingquestions:Allaboutevents,meetings,conventionsandexhibitions.Now,testyourmemory:MICE:MECE:MCE:CEMI:definitionLeadingquestions:Allaboutevents,meetings,conventionsandexhibitions.aboominggreenindustry/vigorousvitalityinChina/development:Leadingquestions:Allaboutevents,meetings,conventionsandexhibitions.problemsintenseinternationalcompetitionSmallScatteredirregularweakinnovation+weakconsciousnessofbrand/unclearmarketlocalization…SincetheReformandOpen-up,Chineseconferenceandexhibitionindustryhasplaysamoreandmoreimportantroleinmanyfieldssuchastrade,technologyexchange,informationcommunication,economycooperationandsoon.Nowadays,theconferenceandexhibitionindustryhasbecomeanimportantpartoftheneweconomics.•VariousexhibitionsheldinChinalastyearover2500•industryoutputvalueofaround7billionyuan,accountingforabout0.07%ofourGDP•Morethan1millionemplyees•Totalspaceof2.47-2.7millionsqmExhibitionProfileCHINA’SEXHIBITIONINDUSTRYExhibitionCities&FiguresCHINA’SEXHIBITIONINDUSTRYCityNamesNo.ofExhibitionBeijing489Shanghai406Guangzhou242Suzhou161Sichuan150Hubei140Zhejiang119Liaoning115TypesofExhibitionsTypesNumberAgriculture-related55Energy-related55Construction,Illumination,Materials87Furniture70Foodstuffs84Apparel,Leather,Shoeswear147CHINA’SEXHIBITIONINDUSTRYCHINA’SEXHIBITIONINDUSTRYTypesofExhibitions(Cont’d1)TypesNumberMedical,Healthcare103Bio-technology66FreightForwarding,Transport98Telecommunication75Sport-related27Electronics77CHINA’SEXHIBITIONINDUSTRYTypesofExhibitions(Cont’d2)TypesNumberToys,Gifts,Artwork75Property72BasicCommodities28Cultural,Education,Technology141Mixed106TOTAL1650SocialandCulturalEconomicandTourismBenefit/Effectimpacts:Leadingquestions:WhichonesaredriventodevelopbyMICEindustry?constructionindustry,transportation,logistics,communicationindustry,advertising,tourism,hotelindustry,catering,serviceindustry,housing…Allaboutevents,meetings,conventionsandexhibitions.VisitorsExhibitorsOrganizersWhatkindsofpeopleareinvolvedinanexhibition?Leadingquestions:Theexhibitionindustrywillcontinueintothefutureaspartofanintegratedmarketingeffort.BillGatesisquotedassaying,Face-to-faceinteractionwillremainanimportantpartofbusiness...expositionsprovideanimportantmarketingandsalesopportunitytoreachcustomers.Organizersfacecompetitionfromvirtualalternates.B2BInternetoptionsthreatentoshiftasignificantportionofbuyer/sellertransactionsawayfromexhibitions.AnOrientationtothecourseofEnglishforExhibition一、课程简介1、课程名称：会展实用英语2、课程性质：专业课3、课时：644、考核方式：考试5、学分：二、课程宗旨本课程以会展行业工作流程的顺序来设计编排教学内容。以工作任务为载体，通过会展行业中会展主办方和参展商两大角色的模拟完成工作任务，使学生能全面、系统、深入地掌握会展英语的实际应用，培养学生用英语解决实际问题能力。三、课程目标掌握从事国际会展业务所需的一定要求的会展专业词汇量，能用英语进行会展服务与接待，掌握会展行业各个部门、各个环节以至整个流程中的管理者、策划者、营销人员、采购商等在常规业务工作中应具备的一般英语交际能力。同时，通过会展实习使学生进一步接触社会，深入企业，参与展会，提高学生的社会交往能力、与人相处和良好的团结互助的团队精神。三、课程内容任务一：会展策划任务二：会展营销任务三：会展邀约任务四：会展接待任务五：销售展示任务六：商务谈判任务七：会展合同任务八：会展活动任务九：客户跟踪服务任务十：会展评估会展参观三、课程内容topicOutcome1GeneralintroductiontoMICEindustry知名展会手册及PPT2Exhibitionplanning跳蚤市场策划书3Exhibitionmarketing调查问卷4Invitation邀请函5ReceivingclientsdialoguetopicOutcome6Salespresentation产品介绍PPT7Businessnegotiation谈判礼仪介绍8Organizingactivities开幕词9Follow-upbusinessesdialogues10ExhibitionresultsanalysisFieldresearch10minspresentationFleamarket四、考核方法平时成绩（40%）期中、期末成绩（共60％）考勤作业+测验笔试20分80分100分五、资源CourseWebsite祝愿同学们：博闻强记，学有所成！AlookatHongkongConventionandExhibitionCentreFramedbyHongKong’sskyline,theHongKongConventionandExhibitionCentre(HKCEC)isamagnificent,multi-usevenuelocatedrightintheheartofHongKongonitsfamousVictoriaHarbour.WhentheHKCECopenedin1988,itwasadefiningmomentinthecity’shistory.Abrilliantglassstructurethatextendsoutintotheharbour,theCentrewasdesignedtoresembleabirdsoaringintoflight.Expandedin1997andagainin2009,theCentrehasbecomeoneofthelargestmulti-usevenuesinAsiaandcontinuestobeagloballyrecognisedlandmarkcomplimentingHongKong’scityscape.NotonlydoestheharbourlocationprovideaspectacularbackdropforeventsbutHongKong’sCentralBusinessDistrictplusthebestofthecity’sattractionsisrightontheCentre’sdoorstep.AdjacentandlinkedtotheHKCECaretwoworld-classhotelsandthereareover6,000roomswithinwalkingdistance.HongKongisavibrantcitypackedfullofcolourandlifewithworld-classdining,shoppingandattractions.Indeed,HongKongisknownastheeventcapitalofAsia,whichispartlythankstoitsaccessibilityandinfrastructure.Itisaglobalbusinesshubandaccessiblewithinafive-hourflightfromhalfoftheworld’spopulation.Atestamenttothevivaciousenergyofitsmulticulturalhomecity,theHKCEChashostedawiderangeofworldrenownedevents.ThesuccessfulmanagementofthevenuebytheC