第四章 包装和唛头

ChapterFourPackingandMarking包装和唛头FreeTemplatefromwww.brainybetty.com2Section1Packing•1.Factorsinfluencingthenatureofpacking影响包装的因素•(1)Valueofgoods产品价值•(2)Natureofthetransit运输性质•(3)Natureofcargo货物性质•(4)Compliancewithcustomsorstatutoryrequirements符合海关和法定要求FreeTemplatefromwww.brainybetty.com3•(5)Generalfragilityofcargo商品的易碎性•(6)Variationintemperatureduringthecourseofthetransit运输中温度的多变性•(7)Easeofhandlingandstowage操作和储存的便捷性•(8)Insuranceacceptanceconditions保险的要求•(9)Thesizeofthecargoanditsweight货物的尺寸和重量•(10)Marketingconsiderations营销考虑FreeTemplatefromwww.brainybetty.com42.Functionsofpacking•(1)Protective保护•(2)Storage储存•(3)Loadingandtransport装载和运输•(4)Salesfunction销售•(5)Promotionalfunction促销•(6)Servicefunction服务•(7)Guaranteefunction保障FreeTemplatefromwww.brainybetty.com53.Typesofpacking•3.1Transport/Outerpacking运输包装或外包装•3.1.1Category•Accordingtomethodsofpacking:•Cases,drums/casks/hogsheads/barrels,bags,bundles/bales,crates/skeletoncases,containers.FreeTemplatefromwww.brainybetty.com63.1.2Requirementsforouterpacking•Transportationrequirements,运输要求•Productrequirements,产品要求•Distributionrequirements.分销要求FreeTemplatefromwww.brainybetty.com7Casestudy4-1•AChineseimporterpurchasedsomeflammableliquidchemicalrawmaterialfromaFrenchexporter.Whentheshipmentarrivedatthedestination,itwasfoundthattherewasaslightleakagecausedbythedefectinafewpackages.Theimporterfailedtotakeanymeasurestopreventthedamagefromexpanding.Asaresult,theleakageworsenedafterthewarehousingandledtoaself-ignitedfire.Theimporterlodgedaclaimagainsttheexporterforfullcompensationofthetotalloss,butwasrefused.Why?FreeTemplatefromwww.brainybetty.com83.2Salespacking•Salespackingisalsocalledinnerpacking,smallpackingorimmediatepacking.•销售包装也称内包装、小包装或直接包装。FreeTemplatefromwww.brainybetty.com9Kindsofpackaging•Hangingtype悬挂式,pilingtype堆叠式,portabletype携带式,one-offtype一次性,Zip-top/Ring-pulltype易拉式,Sprayingtype喷射式,complete-settype成套式包装,giftpackagingtype礼品包装.FreeTemplatefromwww.brainybetty.com103.3Neutralpacking&manufacturingbrand-namegoods中性包装和定牌•3.3.1Neutralpacking•Makesnomentionsatallofthenameofthecountryproducingthegoodsandthenameofthemanufactureronthecommodityandontheouterandinnerpackages.•在产品本身或其内外包装上均不显示其生产国别和生产厂商的名称。FreeTemplatefromwww.brainybetty.com113.3.2Manufacturingbrand-namegoods•Meanscertainexportcommoditiesusethetrademarksdesignatedbytheclientsorbearthenameofthebuyer’sfirmorrelatedsigns.•特定出口商品使用国外客户指定的商标或类似标记。FreeTemplatefromwww.brainybetty.com12Casestudy4-2•AcompanyconcludedasalescontractwithB,stipulationsincontractas:packedincartonsof30tinseach.Asuppliedthewholegoods,butpartofwhichwerepackedincartonsof24tins.Brefusedtotakethewholegoods.DidBhaverightstodoso?FreeTemplatefromwww.brainybetty.com13Section2Markingofpackage包装上的标志•1.Shippingmark运输标志/唛头•Shippingmarkisthemostimportantwhichshouldbediscussedandagreedonbybothparties.FreeTemplatefromwww.brainybetty.com14(1)Componentsofshippingmark•ISOhassuggestedastandardizedformofshippingmarkwhichhasfourlinesintotalwithnomorethan17lettersineachlineandcontainsnographs.•国际标准化组织推荐使用标准运输标志：共四行，每行不超过17个字母，不带有任何图表。FreeTemplatefromwww.brainybetty.com15Standardizedshippingmark标准唛头•Abbreviationsofconsigneeorbuyer.收货人货买方的名称缩写•Referencenumber.参考号•Portofdestination.目的地/港•Packagenumber.包装件数FreeTemplatefromwww.brainybetty.com16收货人目的港整批货物600件中的第一件合同号三角形的运输标志整批货物总共600件FreeTemplatefromwww.brainybetty.com17(2)Generalrequirementsforshippingmark•Itisnotwisetodesigntheshippingmarkcomplicatedly.•不建议设计复杂的唛头。•Thepositionshouldbeproperandcolorshouldbedurable.•唛头位置合适、颜色持久。•Noadvertisingpropagandawordsandpicturesareallowedtobeinsertedintothemarks.•唛头中不允许插入广告性宣传语或图案。FreeTemplatefromwww.brainybetty.com182.Indicativemark指示性标志•Itreferstothesymbolsorwordsthatindicatethenatureofthecontentsofthepackageandinstructionstofacilitatethesmoothhandlingofthecargothatneedsspecialcare.•一些货物因本身特性，需要在包装上用简单的图形或文字提醒人们操作中应注意的事项。FreeTemplatefromwww.brainybetty.com19紧急出口滑动开门滑动开门推开拉开EXITSLIDESLIDEPUSHPULLWATERPROOFTHISSIDEUPFRANGIBLENOHOOKS防潮此端朝上易碎品禁用钩FreeTemplatefromwww.brainybetty.com203.Warningmark警告性标志•Warningmarkalsocalleddangerouscargomarksareusedtoremindthecargohandlerstotakenecessarysafetymeasures.Theyarestenciledclearlyonouterpackageswithwarningphrases.•也称危险品标志，用简单的图形或文字提醒操作时应采取安全措施。FreeTemplatefromwww.brainybetty.com21当心火灾—易燃物质当心火灾—氧化物当心爆炸—爆炸性物质FreeTemplatefromwww.brainybetty.com224.Supplementarymarks补充性标志•Supplementarymarksareanyofficialmarksrequiredbyauthorities,suchascountryoforigin,weightanddimensions,etc.•是一些官方机构所要求的标志，如原产国、重量体积等标志。FreeTemplatefromwww.brainybetty.com235.Productcode条形码•Theproductcodelabelisthestandardbarcodesymbologyforproductmarking,composedofblackandwhitelinesofdifferentwidthsandspaceswithfiguresunderneathwhichindicatethename,specifications,originandpriceoftheproduct.•条形码是由粗细间隔不等的黑白条纹加上其下方的数字所标示的商品名称、规格、原产地和价格等内容。FreeTemplatefromwww.brainybetty.com24(1)UPC•UniversalProductCodeisa12-digituniquecodeforproductsbytoscan.•Ithasfiveversions,UPCversionEisthemostcommonbutsmallerinwhichitdropsout“0”.FreeTemplatefromwww.brainybetty.com25(2)EAN•EANisaninte