网上购物情境下消费者的感知风险及动机过程模型研究

浙江大学硕士学位论文网上购物情境下消费者的感知风险及动机过程模型研究姓名：郭建恩申请学位级别：硕士专业：应用心理学指导教师：许百华20050101://=16网上购物情境下消费者的感知风险及动机过程模型研究作者：郭建恩学位授予单位：浙江大学参考文献(72条)1.AllenDWomenontheWeb20012.AndradeEBIdentifyingdiscriminatingvariablesofonlineandoffinebuyers:aperceived-riskapproach20003.ArrowKAspectsoftheTheoryofRiskBearing19654.BarkeRP.Jenkins-SmithH.SlovicPRiskperceptionsofmenandwomenscientists19975.ChaudhuriAProductclasseffectsonperceivedrisk:Theroleofemotion19986.BauerRAConsumerbehaviorasrisktaking19607.BauerRA.CoxDFRationalvsemotionalcommunications:anewapproach19678.BettmanJRPerceivedriskanditscomponents:amodelandempiricaltest19739.BrookerGAnassessmentofexpandedmeasureofperceivedrisk198410.CompeauDR.HigginsCAComputerself-efficacy:developmentofameasureandinitialtest1995(02)11.CelsiRL.OlsonJCTheroleofinvolvementinattentionandcomprehensionprocesses198812.ChoffeeSH.McLeodJMConsumerdecisionsandinformationuse197313.ColemanW.WarrenWE.HustonRFactorsinfluencingthechoiceofanewdentalservice1994(3-4)14.CoxDFRiskhandlinginconsumerbehavior-anintensivestudyoftwocases196715.CunninghamSMThemajordimensionsofperceivedrisk196716.CunninghamSMassessingperceivedriskofconsumersininternetairlinereservationsservices2004(01)17.DetlorB.SprouleS.GuptaCPre-purchaseonlinginformationseeking:searchversusbrowse2003(02)18.DerbaixCPerceivedriskandriskbelievers:anempiricalinvestigation198319.DholakiaUMAmotivationalprocessmodelofproductinvolvementandconsumerriskperception2001(11-12)20.DowlingGRPerceivedrisk:theconceptanditsmeasurement198621.DowlingGR.StaelinRAmodelofperceivedriskandintendedrisk-handlingactivity199422.EvansRHMeasuringperceivedrisk:areplicationandanapplicationofequitytheory198123.FarquharPHStrategicchallengesforbranding1994(02)24.FeathermanMS.PavlouPAPredictionE-servicesadoption:aperceivedriskfacetsperspective200225.FrewcrLJ.ShepherdR.SparksPBiotechnologyandfoodproduction:knowledgeandperceivedrisk1994(09)26.GarnerS.GarncrPConsumerriskperceptionsandsearchforinformationinaccountingservicepurchases1985(04)27.GemundenHGPerceivedriskandinformationsearch.Asystematicmeta-analysisoftheempiricalevidence1985(02)28.GreatorexM.MitchellV-WDevelopingtheperceivedriskconcept,Emergingissuesinmarketing1993淘宝网网上购物女装,521淘宝,淘宝网上购物女装,淘宝网商城,淘宝网品牌女装521淘宝网是淘宝网购物的导购平台,为您收集淘宝网网上购物女装,男装,手机,包包,数码,化妆品等各种热销商品的打折优惠信息,这里是您在淘宝网购物的理想助手.=16=30=50006843