煤炭企业内部市场化管理的验证

河南大学硕士学位论文煤炭企业内部市场化管理的验证姓名：刘国栋申请学位级别：硕士专业：@指导教师：罗红雨；张长喜2011-06IIIIAbstractForinternalmarketingmamagement,itmeansamanagementsystemwhich,undertheguidienceofmarketingeconomyprinciple,withtheeffectivenessoflawofvalueandcompetitionmechanism,therelationshipbetweenindividualsandthebasicunits,andtherelationshipbetweenthebasicunitsandthecorporationheadquarterswouldbecomebothsubordinativeandeconomictransactionrelationshipratherthansimplerelationshipofadminstrativesubordination.Eventuallyalltherelationshipswouldbecombinedundertheinternalmarketingmanagementsystem.Inmoderntimes,withtherapiddevelopmentofoursociety,thedrasticgrowthofoureconomyandtherapidadvancingofscienceandtechnology,thevaryinginternalandexternalenvironmentasksenterprises’administrationmoreeffectivemanagementofitsenterprises.Howeverthecurrentsituationofcoalenterprisesisnotencouraging.Inthisway,theimplementinginteriormarketingmanagementoncoalenterprisesisrequested.Inordertoensurethelong-termandsounddevelopmentofcoalgroupenterprises,theadministratorsmustbreakdowntheanemicadministrativemechanism,bringintheinternalmarketingmanagementsystem,andputitintoeffect.Meanwhile,withtheguidienceofinteriormarketingmanagement,themanagershouleadjustandreformthebloatedorganization,carryouttheoptimizationandreorganizationandachievetheoptimumallocationofeveryelementsofthecoalenterprises.Onlyinthiswaycancoalcompaniesenhanceeconomicbenefits,maintainenergyandstrengthenmarketcompetitiveness.Basedonthis,mypapercontainsthefollowingcontents;firstlyImakeanexploratoryresearchoncoalenterprisesimplementinginteriormarketingmanagement,analysizethetheoreticalprinciple,ConstructionandOperationandcurrentproblems;andputforwardsomereleventsolutionsandsuggestions.AfterthatItakeanenterpriseasanexampletoillustratetheresearchandanalysisaboutinternalmarketingmanagement.Attheend,it'stheexplainationofthispaper’sweaknessandsomeproblemsthatneedtoberesolvedfurther.Keywords:coalenterpriseinteriormarketingmanagementtheoreticalprinciplecasestudyIII1,,,,,,,,,,,,,,,,,,,,,,,,,,[,..[J]..2001,21(4):1-2.]2[..[D]..2006.][,..[J]..2009,11:39.]1.11.1.12139041.1.2(InternalMarket)UMM(TransferPrice)Arrow(1959)Thompson(1967)Milgrom(1992)MMMM(REccles)5193719882060JayForresterAckoffHalalAckoff1981HalalAckoff[Halal1986)AckoffGeranmayehPourdehnad(GeranmayehandPourdehnad1993]90M(MimicMarket)(Quasimarket)(MarketbasedManagement)PetersAckoff(InternalMarketEconomies)Mills62090()(1998200320042004)1.1.3IBMABB300ABB50002005000,SBUsStrategicBusinessUnits)[..[D]..2006.]71.21.2.11.2.28,:,,,,,,[..[D]..2006.]2922.12.1.1,,,,,,,,,,,,,,,,,,,,,,,[,..[J]..2001,21(4):1-2.]1)102)3)4)[..[J]..2010,4:49-50.]2.1.2(RONALDHCOASE)()211(Williams)[19946-20](Interfirm)(StrategyAlliance)[E19854-15](VirtualEnterprise)12(20041025)()()[E19854-15]2.1.3602090(MHammer)(JChampy)213[2000(17)12141994(9)3-5.]2.22.2.1WTO142.2.2()(1)(2)(3)215(4)2.2.316()2.2.42.2.5217183[..[J]..2002,4(20):31-32.][..[J]..2009,9:139-140.]3.1[.[M]..:,2001.],,[..[D]..2007.]3193.1.112()a.b.c.d.()()20()()a.()()()b.()c.()3.1.213212a.b.223a.b.c.a.b.3.2,[,.[J].,2004(11):45-46],,3233.2.11233.2.2124()2()3.2.313252()3=X(1+)3.3:;,[.[J].,2009(2):49-50.]263.3.13.3.21a.b.327c.a.b.c.d.228a.b.c.33293.43.4.11,3023.4.243144.1,,,,,:4.1.1,,,,:,;;,,;,,,;,,,;,,;,;;;,,,,[..[J]..2002,3:58-59.]4.1.2,,,,32,,;,,,;,,;,,4.1.3,,,,;,,,,,,,,,[..[J]..2002,3:58-59.]4.1.4,,,,,,,,,,,,,,,,;,;,,433,,:,,,,,,,4.1.5,,,,,,,,;,,,,,,,,,[..[J]..2009,35(11):36-38.]4.1.6,,,,,,,;,4.1.7,,,,;,;[..[J]..2002,3:58-59.]344.2,,4.2.1,,,,,,4.2.2,,;,;,,,4.2.3,,,,,,,4.2.4,,53555.1,,,,,,,5.2,;,,5.3,,,,,(),,,,,,,[..[J]..2009,35(11):36-38.]3666.1200020063619432.412000520066320062/36.1.11637,;,;,,,,,,,,,,,,,,,,,,,,,,2,3438,,,,,,,,,,,,6394012344142[1].[M].2008.5[2],[3],..[J].[4]..[D].2006.[5],..[J]..2009,11:39.[6]1998200320042004[7]..[D]..2006.[8]..[J]..2010,4:49-50.][9]19946-20][10]E19854-15][11]20041025[12]E19854-15[13]2000(17)1214[14]1994(9)3-5.[15].[J]..2002,4(20):31-32.[16].[J]..2009,9:139-140.[17].[M]..:,2001[18]..[D]..2007.][19],.[J].,2004(11):45-46[20].[J].,2009(2):49-50[21]..[J]..2002,3:58-59.[22]..[J]..2009,35(11):36-38430煤炭企业内部市场化管理的验证作者：刘国栋学位授予单位：河南大学本文读者也读过(10条)1.李昊陈原出版管理思想研究[学位论文]20112.晏祥基于管理过程视角的安徽省直机关效能管理体系研究[学位论文]20113.刘玉奇基于协同理论的我国广播电视舆论引导模式研究[学位论文]20114.董昌高校图书馆门户网站的信息构建研究[学位论文]20115.王晓丽体育建筑管理学科建设现状及发展对策的研究[学位论文]20116.布和我国政府信息舆论引导研究[学位论文]20117.丁伟中煤矿山建设集团管理团队胜任力测试研究[学位论文]20118.刘鹏强电子政务生态系统平衡研究[学位论文]20119.陈聚大型煤炭企业定价机制的建立与完善[学位论文]201110.唐璐我国城市群竞争力评价模型及实证研究[学位论文]2011本文链接：