湖南民营企业跨国经营模式研究

湖南大学硕士学位论文湖南民营企业跨国经营模式研究姓名：钟敏申请学位级别：硕士专业：国际贸易学指导教师：胡小娟20070516IIIAbstractThispaperaimstocarryoutatheoreticalandempiricalstudyonthemultinationalbusinessmodelsoftheprivateenterprisesinHunanProvince.Basedontheanalysisofthefactorswhichmayinfluencethemultinationalbusinessmodelsoftheprivateenterprises,thispaperstudiesthedecisiveprocessandevolutiveprocessduringtheimplementofmultinationalbusinessamongprivateenterprisesbyemployingthedecisivematrixandinvestigativematrixofmultinationalbusinessmodels.BasedonthestudyonthemultinationalbusinesssituationsoftheprivateenterprisesinHunanprovince,thispaperanalyzesthepossiblemultinationalbusinessmodelsthatprivateenterprisesmightadopt,i.e.tostartforeigntrade,foreigndirectinvestmentandlistingofenterpriseboard.Tomakethelogicandtheconclusionmoreexplicit,thepaperusescasestudywhileanalyzingtheevolutionprocessandmanagementstrategiesofmultinationalbusinessofthebiggestprivateenterpriseinHunan.Theresultssupporttheconclusionofthepaper.Thepaperfallsintofiveparts.Chapteroneisintroduction,thebackground,relatedtheories,scheduleofliteraturestudy,thethreadandframeworkofthepaperareintroduced.Chaptertwodealswiththeconfirmationofmultinationalbusinessmodels.Itbeginswithatheoreticaldiscussionontheevolutionofmultinationalbusinessmodelsofprivateenterprises,thenittriestoconstructamodelbasedonthefactorswhichinfluencemultinationalbusinessofprivateenterprisesanddepictsitsevolutionprocess.Itfurtheranalyzesthepossiblemultinationalbusinessmodelsthatprivateenterprisesmightadoptanddecidesthemultinationalbusinessmodelsbyusingenterprise’maximumprofitexpectationmodel.ChapterthreegivesarealisticanalysisofmultinationalbusinessbyHunanprivateenterprises.BasedonthecurrentdevelopmentandthemultinationalbusinesssituationofprivateenterprisesinHunan,andthecomparisonwithotherprovinceslikeGuangdongandZhejiangwhosemultinationalbusinessarebetter-developed,thepaperseeksfortheproblemsoccurredduringtheprocessofmultinationalbusiness.ChapterfourdiscussesmodelselectionofmultinationalbusinessbyprivateenterprisesinHunan.First,thepaperanalyzesthepossibleoptionsofmultinationalbusinessmodelsprivateenterprisesmayhave,thenitgivesapreliminaryprobeintothedevelopmenttrendandfutureselectionsoftheIIImultinationalbusinessmodelsbyHunanprivateenterprises.ByapplyingacasestudyoftypicalmultinationalbusinessofaprivateenterpriseinHunananditsselectiveapproachesofmultinationalbusinessmodels,thispapertriestofindsomeevidenceswhichmightsupporttheconclusionofthestudy.Theconclusionandsuggestionsfordecision-makingarepresentedinChapterfive.Keywords:privateenterprises;multinationalbusiness;model1.1..............................................................................................82.1.........................................102.2.....................................................122.3............................................................132.4................................................................................144.1..........................................364.2..........................................374.3.......................................384.4........................................................402.14...................................................113.12004.............................................241□______2□“√”111.1“”“”“”1.1.11999“”2000“”“”“”20003“‘’‘’‘’‘’”200010“”TCL2.22“”2005“‘’”1.1.22003372065.7%609.9316.5%[1]2002666.8860.7%[2]10[3]1.2“”“”1.2.12060320601S.H.Hymer1960[4]2Peter.J.BucklevMark.C.Casson1976[5]3Dunning1976“”“”“”[6]1981[7]4Raymond.Vernon19684[8]5KiyoshiKouyima1978[9]LaszloTihanyiAlanE.Ellstrand2000126[10]SylvieChetty20005[11]AndersBlomstermo2004[12]DouglasE.Thomas2006[13]GeirGripsrud2005[14]PaulWesthead2002[15]EstebanGarcia-Canaletal.2002EstebanGarcia-Canal11[16]GeirGripsrud2005OviattandMcDougall,1999[17]ReuberandFischer,1997[18]Ho-FukLau2003[19]Hittetal,19976Hittetal,1997[20]1.2.21“”“”“”“”1997[21]2000WTO“”[22]21“”“”“”2000“”“”“”“”“”[23]“”“”72002“”““”“”[24]2004[25]2006[26]“”“”“”22000WTOWTO200082005[27]1.31.11.112391.4“”1022.12.1.1Chu&Anderson1992————[28]JohansonVahlne1983“”2.12.12.1RootFranklinR.EntryStrategiesforInternationalMarkets.NewYork.LexingtonCarlsonJohanson&Wiedersheim-PaulJohanson&Vahlne207011Books.1994.P33-35.2.14AngersonOtto.InternationalandMarketEntryModeManagementInternationalReviewSpecialIssuevol1371999P27-42.2.1.212.2122.22.32003132.32YX2.4XξXXY[29]142.42.22002152.2.1162.2.2“”“”Non-EquityorContractualArrangementLicensingAgreementFranchising“”2090————OEMOriginalEquipmentManufacturerODMOwnDesigningManufacturer17Turn-keyProject“”5%2.3.3Green-fieldInvestmentCross-borderMergerandAcquisition182.3ReinholdDecker&XueminZhao20042.3.112θ01θ≤θ1312(,)fxx1x2x12,0xx191212(,)0xxfxx=1212(,)0xxfxx=12(,)0xfxx12(,)0xxfxx12,,gggxxf1gx1(1)gxθ−12,,hhhxxf,,,hghgrrww,hgFF4R()UR0γ5gp2(,)Nµσ2σ6hRgRθ,ghtt01,01ghtt≤≤2.3.2max[()]ghEURRθ+2.1..st01θ≤2.2111hgxxXθ+=2.31X2x1212((,))(1)gggggggggggRpfxxrxwxFtθθ=−−−−2.41212((,))(1)hhhhhhhhhhhRpfxxrxwxFt=−−−−2.5gpgRθghRRRθ=+R1212((,))(1)ggggggggghRfxxrxwxFtRθµ=−−−−+2.6