菏泽化工出口加工制造企业面对经济危机的战略对策――以润鑫精细化工为例1

菏泽化工出口加工制造企业面对经济危机的战略对策——以润鑫精细化工为例摘要以润鑫精细化工为代表的出口加工制造企业，曾经为菏泽的经济增长和就业做出了积极贡献。当前经济危机形式下，润鑫面临市场需求减弱、企业资金成本提高、劳动力成本上升、原材料价格波动大等影响。润鑫采取了加强企业文化建设，增强团队凝聚力；大力推进和实施全面预算管理，构筑科学完善的目标责任管理新模式；引进战略投资；加大市场营销力度，继续拓展国际、国内两个市场；大力推进科技创新，加快产品产业升级；大力抓好节能降耗和安全生产；打造高效管理团队和高素质员工团队，深化经营管理等积极的对策。最后从润鑫成功的启示中，总结化工产品出口加工制造企业应对经济危机的策略：坚定信念，齐心协力共度难关；构造科学完善的管理模式是企业发展的重要因素；创新营销机制，加大企业宣传，以好形象赢得市场；严格安全把关，大力加强安全管控体系建设；专注于产品，拉长和完善产业链，不断提高核心竞争力；重视科研，进一步加快产业升级。关键词：出口加工制造企业润鑫经济危机对策AbstractChemicalsRunXin,asarepresentativeoftheexportprocessingenterprises,usedtomakeapositivecontributiontobotheconomicgrowthandemploymentofHeZe.Inthecurrentformofeconomiccrisis,RunXinfacesaweakenedmarketdemand,improvedcorporatecostofcapitalandlaborcost,andrawmaterialpricefluctuations.RunXintakescountermeasures,suchasstrengthenthebuildingofcorporateculture,enhanceteamcohesion;vigorouslypromoteacomprehensivebudgetmanagement,buildthescientificobjectivesoftheresponsibilityandmanagementofthenewmode;introducestrategicinvestments;increasemarketingeffortsandcontinuetoexpandinternationalanddomesticmarkets;vigorouslypromotetechnologicalinnovation,accelerateindustrialupgrading;makegreateffortstoenergysavingandproductionsafety;createefficientmanagementteamandhighlyqualifiedteamofemployees,deepenmanagementandactivecountermeasures.LearningfromthesuccessofRunXin,summarythestrategyexportprocessingandmanufacturingenterprisestotackletheeconomiccrisis:makeconcertedeffortstotideoverthedifficultiesinthefirmfaith;constructasoundscientificmanagementmodelisanimportantfactorinthedevelopmentofenterprises;innovativemarketingmechanismtoincreasethepublicityofenterprisesanduseagoodimagetowinthemarket;checksecuritystrictly,makegreateffortstostrengthensafetycontrolsystem;focusonproduct,lengthenandimprovetheindustrialchain,andcontinuouslyimprovethecorecompetitiveness;emphasisonresearch,andfurtheraccelerateindustrialupgrading.Keywords:exportprocessingandmanufacturingenterprises，Runxin，economiccrisis,Countermeasures目录前言................................................................................................................................41．经济危机后国际国内市场变化对菏泽化工产品出口加工业的影响..................41.1市场需求减弱....................................................................................................................41.2盈利空间减少....................................................................................................................41.2.1企业资金成本提高................................................................................................41.2.2劳动力成本上升....................................................................................................51.2.3原材料价格波动大................................................................................................52．经济危机环境下润鑫公司所面临的形势分析......................................................52.1公司简介............................................................................................................................52.2形势分析............................................................................................................................63.对企业经营环境的SWOT分析以及应对危机的决策制定——以润鑫公司为例..63.1分析方法简介....................................................................................................................63.2内部环境分析....................................................................................................................73.2.1内在优势（Strengths）......................................................................................73.2.2内在劣势（Weaknesses）....................................................................................73.3外部环境分析....................................................................................................................73.3.1外在机遇（Opportunities）..............................................................................73.3.2外在威胁（Threats）..........................................................................................83.4应对危机的战略对策........................................................................................................83.4.1加强企业文化建设，增强团队凝聚力................................................................83.4.2大力推进和实施全面预算管理，构筑科学完善的目标责任管理新模式........93.4.3引进战略投资......................................................................................................103.4.4加大市场营销力度，继续拓展国际、国内两个市场......................................113.4.5大力推进科技创新，加快产品产业升级..........................................................113.4.6大力抓好节能降耗和安全生产..........................................................................123.4.7打造高效管理团队和高素质员工团队，深化经营管理..................................124．化工产品出口加工制造企业如何应对经济危机——润鑫成功的启示............134.1坚定信念，齐心协力共度难关......................................................................................134.2构造科学完善的管理模式是企业发展的重要因素......................................................134.2.1灵活机动，不断深化经营管理..........................................................................134.2.2从严控制，积极加强内部管理..........................................................................144.3创新营销机制，加