餐饮企业商业模式对比研究-以海底捞和外婆家为例-刘大放

ValueEngineering0。[1]“”“”“”。“--”“”。11.1·“”。。、6、、、。[2]、、、、。[3]Osterwalder2005。[4]。。[5]、、[6]。。。KFCKFC。[7]KFC。。[7]。1.2AmitZott、、、、。[8]。[9]ChesbroughRosenbloom———————————————————————：“”2015003。：1991-1988-。———AComparativeStudyontheBusinessModelofFoodandBeverageEnterprises：ACaseStudyoftheHaidilaoandtheWaipojia①LIUDa-fang；②LIUJuan①266000②265400①QingdaoUniversityQingdao266000China②ShandongZhongkuangGroupCo.Ltd.Zhaoyuan265400China：、。Abstract:Thispaper,usingthecaseanalysismethod,throughthestudyofcateringbusinessmodel,andthecasestudyofthecateringenterprises,theHaidilaoandtheWaipojia,studiestheiruniquefeaturesfromthreeaspectsofthevalueproposition,profitmodelandorganizationdesign.Basedonthis,itputsforwardsomesuggestionsonthedevelopmentofChinacateringbusinessmodel:accuratemarketpositioningandstandardizedenterprisesystemisamagicweaponforthecateringenterpriseswinning;advancedserviceconceptanduniquemarketingstrategyisthesourceofenterpriseprofit.：Keywords:businessmodelfoodandbeverageindustryHaidilaoWaipojia：F719.3：A：1006-4311201629-0037-04·37·DOI:10.14018/j.cnki.cn13-1085/n.2016.29.016。[10]。、。[11]Paul.Timmers、。。[12]。“”。[13]。“--”1。2“”“”。2.1①“”1998。②19942。1174。2.2①。“”。“”“”。、、。“、”———“、”。[14]。[15]、。。[14]②。“”。“”。“”62“”。6。。。。“”“-----”。[16]。③。“”、、15。《》《》。“”。“”5、、、、。[15]。。。1。2.3、。。[17]1--”·38·ValueEngineering。10。“”“”。。。“”。32014278609.7%①。80%。[18]。3.1“”。3。。3.2。。。。[19]。3.3。。。。3.4。。。：①.2015[R].2015.：[1].———[J].20122239-40.[2]SorescuA,FrambachRT,SinghJ.InnovationsinRetailBusinessModels[J].JournalofRetailing,2011,87:S3-S16.[3]OsterwalderA．TheBusinessModelOntologyAPropositioninaDesignSciemceApproach[D]．Swiitzerland,UniversityofLausanne,2004．[4]OsterwalderA,YvesP,ClarifyingBusinessModels:Origins,Present,andFutureoftheConcept[J].CommunicationsofAIS,2005(16):1-25.[5].[D].2010.[6].[J].2006369-71.[7].KFC[D].2009.[8]AmitRZottC.ValueCreationinE-Business[J].StrategicManagementJournal,2001,22(6/7):493-520.[9]JohnsonMW,ChristensenCM,KagermannH.ReinventingYourBusinessModel[J].HarvardBusinessReview,2008,86(12):50-59.[10]ChesbroughHW,RosenbloomRS.Theroleofthebusinessmodelincapturingvaluefrominnovation:EvidencefromXeroxCorporation'steachnologyspinoffcompanies[J].Industrialand。。。。。。。“”。。1·39·0“”“”、、。2014。、、。1201515332057。2651748、。337.4。17423。。1.1、。、。、。1.21.2.1。1.2.2———————————————————————：1978-。ResearchontheEstablishmentandManagementModelofRuralPlanningandConstructioninShenyangBasedontheConceptofFineManagementZHANGXiao-ke110004ShenyangPlanning&LandResourcesBureauYuhongSub-bureauShenyang110004China：。。Abstract:Foralongtime,restrictedbytheurban-ruralbinarysystem,urbanandruralconstructionhavegonetheirownway;villageplanningandmanagementlagsbehindtheactualdevelopment,lackingofurbanandruralintegratedmanagement.Thisarticlefromtheconceptoffinemanagement,throughpracticalproblemsexistinginShenyangurban-ruralplanningandconstructionmanagementandthetransformationideas,attemptstoexploretheruraldevelopmentmanagementpathsuitableforShenyangregionalcharacteristics.：Keywords:finemanagementruralplanningruralconstructionmanagementmodelresearchShenyang：F301：A：1006-4311201629-0040-03CorporateChange.2002,11(3):533-534.[11].[J].2009418-22.[12]Timmers,P.BusinessModelsforElectronicMarkets[J].JournalonElectronicMarkets,1998,8(2):3-8.[13].、[J].200851-8.[14].———[J].201433-13.[15]．[M]．2012.[16].[J].2010386-88.[17].[J].·20153646-47.[18].2015[R].2015.[19].[J].2016384-88.·40·DOI:10.14018/j.cnki.cn13-1085/n.2016.29.017