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Twitterversity13thAnnualHRTechnologyConference&ExpositionSeptember30,2010AgendaGettingStartedNowWhat?LearningtheLingoAdvancedConceptsEtiquetteandEngagementOneMoreThing!2GettingStarted3SoWhatIsTwitter?4IsTwitterforMe?5•87%ofAmericansare“aware”ofTwitter•7%ofthepopulationactuallyuseit•21%ofTwitterusersareactiveusers•51%ofTwitterusersfollowfewerthanfivepeople•34%ofTwitterusershavenevertweeted•73%ofTwitter’susershavetweetedfewerthan10timesWhoisOnTwitter?(Note:FamousPeople)6WhoElseIsOnTwitter?7HowArePeopleUsingTwitter?(Casual)8HowArePeopleUsingTwitter?(Jobs)9HowArePeopleUsingTwitter?(CustomerService)10HowArePeopleUsingTwitter?11HowArePeopleUsingTwitter?12HowArePeopleUsingTwitter?13BeforeYouGetStarted…Forprofessionalreasons,suchas…You’dliketomeetinterestingHRprofessionalsYouhavebestpracticestoshareYou’reseekinganswerstoquestionsAccesstocontent,webinars,conferences,etc.Forpersonalreasons,suchas…Your(crazy)friendsraveaboutitYouhavehobbiesandoutsideinterestsYou’dliketoexpandyournetworkYouseekafastersourceofbreakingnews14….askyourselfwhyyou’rejoining?SettingUpYourAccount:RegisterYourInfo15PointyourbrowsertoStep1:Clickon“SignUp”Step2:Completethefourquestions:“FullName”:Thisisyourrealnameanditissearchableandvisible.“UserName”:Thisisthenamepeoplewillusetofollowyou.Keepitshort.“Password”:Privateandofyourchoosing.“Email”:Isprivatebutcanalsobesearchable(ifyouallowit).Step3:AgreetothetermsofserviceStep4:Clickon“CreateMyAccount”SettingUpYourAccount:RegisterYourInfo16SettingUpYourAccount:CreateYourProfile17PointYourBrowsertoPicture:Youcanadditlater.Name:Youhave15charactersCanbeanythingyou’dlikeittobeLocation:HelpstobuildasenseofcommunityWeb:Yourwebsite,blogs,LinkedInprofiles,etc.Bio:Youhave160characterstoincludeanythingyou’dlike.ThinkofthisasyourTwitterresumeQuickTip:GettingAroundTwitter…18•Whenyou’reontheinternet,yourTwitterhomepagehaseverythingyouneed.•Ifyou’relost,thetopofthescreenhaslinkstoeverythingyouwanttodo.NowWhat?19NowWhat?PointyourbrowsertoFindsomefriends.Followwhattheyaredoing.Telltheworldwhatyouaredoing.Really.That’sit.Youcan’tbreakit.Youcan’tscrewup.Nooneisgoingtoarrestyou.NoteventheHRpolice.20NowWhat?FindPeople!21NowWhat?FindPeople!22NowWhat?FindPeople!23NowWhat?FindPeople!24NowWhat?FindPeople!25NowWhat?FindPeople!26NowWhat?Tweet!27LearningtheLingo28TheBasics“Tweet”Referstoasinglemessage“Tweeted”@[username]—(e.g.,@billkutik)ThisisyouruniqueidentifierWhensomeonetalkstoyou,theyusethe@symbolinfrontofyourusernameWhenyoutalktosomeoneormentionsomeoneinatweet,youusethe@symbolinfrontofanameFollowing/FollowersWhenyou“follow”someone,theirtweetswillappearonyourhomepageWhenthey“follow”you,yourtweetswillappearontheirhomepage29MoreBasicsReplyUsedtorespondtoanindividualuser’stweetsSimplyclickonthe“Reply”buttonavailableaftereachtweetDirectMessagesTheprivateinstantmessagingplatformofTwitterOnlyeffectiveifbothpartiesarefollowingoneanotherReferredtoas“DM”or“DMing”someoneRetweetsUsedwhenyou’dliketobroadcastsomeone’stweettoyourfollowersTwooptions:1)Youcanclickonthe“Retweet”buttonavailableaftereachtweet2)Youcanhighlightthemessageandcopyandpasteitintoyour“What’shappening?”fieldTypicallyappearsas–“RT@[username][tweet]”30PracticeMakesPerfect!31•Find&Follow@hrlaurierue•Find&Follow@stelzner•Find&Follow@steveboese•Find&Follow@pdxmikek•Find&Follow@shrm•Replytotweetsyousee!•Retweetsomething!AdvancedConcepts32MoreAdvancedConcepts:Hashtags33Amethodof“tagging”aconcept,themeoreventwithinatweetAppearsas–“#[hashtag]”Forexample,theHRTechnologyconferencehashtagis“#HRTechConf”Ifclickedon,triggersaTwittersearchforalltweetscontainingthathashtagCommonlyusedtodrivecommunity,affinityandcollaborationMoreAdvancedConcepts:Hashtags34MoreAdvancedConcepts:Search&TrendingTopics35:Lists37EtiquetteandEngagement38Etiquette:It’sAboutRelationshipsBeAuthenticOwnyourmessage.Beclever,bewitty,benormal.Attempttoachieveabalancebetweenthepersonalandprofessional.Knowthatyouwillprobablyfail.Sodoeseveryoneelse.Likeemail,tweetscanbemisinterpretedwithoutcontext.Feelfreetolurkbeforeyoutweetanything.FollowersDon’tfeelobligedtofolloweveryonewhofollowsyou.Don’tbeafraidto“unfollow”someone(foranyreason).TakeItOfflineReachouttojustonepersonaweekandrequestachat.LocatefellowHRprosinyourarea.39Etiquette:HaveFun40OneMoreThing41There’sAnAppForThat!42There’sAnAppForThat!43There’sAnAppForThat!44LaurieRuettimann://