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品牌标准培训TulipInnBrandStandardsAugust2014目的:了解认识TulipInn品牌的酒店标准并最终能够落实在各个单店里,实现品牌标准化和质量的统一化管理。1.Bathroom浴室•浴室不小于4m²•淋浴设施•通风设备•吹风机•可以的话增加额外的毛巾•Bathroomsizeofminimum4m²•Bathorshower•Ventilation•Hairdryer•PossibilitytoobtainextratowelsMandatory标准配置•设立无障碍通道•浴室内的房间大小可允许轮椅进入并将房门关闭•浴室门是可滑动的或是向外打开•浴室内部布局应允许轮椅外侧旋转到浴室和厕所内•Barrier-freeaccess•Roominsidethebathroomtoenterinawheelchairandclosethedoor•Thedoortothebathroomshouldslideoropenoutwards•Insidethebathroom,layoutshouldallowforlateraltransfertothebathandWCBATHROOMFORDISABLED残疾人浴室•淋浴组件:地板配备便携式座椅,配备有个烫伤警报。•吹风机在梳洗位置的安装且必须遵守残疾人士的法规•须配备可视警报。在紧急情况下,还需有声音警报。•Showerunit:levelfloortypewithportableseat.Ascaldguardisrequired•Hairdryerunittobemountedinavanityarealocationtocomplywithregulationsforthedisabled•VisualalarmrequiredinadditiontosoundalarmincaseofEmergency•Bottlesanditems瓶装用品印有TulipInn商标的200毫升沐浴液印有TulipInn商标的2合1洗发水20克肥皂底座生态墙面支架-洗手液(如若有瓶装则例外)生态墙面支架-洗发沐浴液(如若有瓶装则例外)•Showergelbottle20mLTulipInnbranded•2-in-1shampoo20mLTulipInnbranded•Soap20g•Tray•Ecosourcewallbracket-gentlesoap(exceptiftherearebottles)•Ecosourcewallbracket-hair&bodygel(exceptiftherearebottles)Brandeditems&Identificationelements品牌标识物件•Mandatory标准配置:带包装漱口杯带有保护环境标准的浴帽牙具套装(如有所需)剃须套装(如有所需)•NicetoHave最佳配置:棉签/护理套装/指甲锉/面巾•Wrappedtoothglass•EnvironmentalsignShowercap•Dentalset(uponrequest)•Shavingset(uponrequest)•Cottonbuds/Vanitykit/Nailfile/FacetowelAccessories配件2.Businessactivities商务活动•Mandatory标准配置:WiFi无线网络•NicetoHave最佳配置:•装有宽带和信用卡功能的公用电话•传真机,打印机,复印件,台式电脑,笔记本电脑•笔记本充电器•打印设备/扫描设备•Publicphone(s)withbroadbandInternetconnectionandcreditcardfacilities•Fax,printer,copier,computers,laptops•Laptoprechargingstation•Printingfacilities/ScanningfacilitiesBusinessactivities商务活动3.Meetingroom会议室•电脑插座•投影屏(手动操作或自动)•高速有线和无线网络•休息区域(根据会议室的人数容纳量)•Computerjacks•Projectionscreen(operatedmanuallyorelectronically)•High-speedwiredandwirelessInternet•Breakoutarea(adaptedtothenumberofpeoplethatcanholdthemeetingroom)Mandatory标准配置•电话•笔记本电话和投影机(如有所需)•高影投影仪和可切换别用灯泡•DVD机,蓝光播放器和监视器(如有所需),麦克风•活动挂图•残疾客人通道•Telephonepoints•Laptopandbeamer(uponrequest)•Overheadprojectorwithswitchablesparebulb(uponrequest)•DVD,Blue-Rayplayerandmonitor(s)(uponrequest)Microphones•Flipcharts•AppropriateaccessfordisabledguestsNicetoHave最佳配置•Accessories*配件Mandatory标准配置:•Pens/pencils钢笔/铅笔Printeditems**印刷品Mandatory标准配备:•NotepadA5(FSCavailable)A5笔记本•Salesfolder(FSCavailable)文件夹NicetoHave最佳配置:•。Meetingnamecard会议名片Brandeditems&Identificationelements品牌标识物件4.External外部•良好维护酒店立面和外观•保证外部的灯和停车场指示灯等正常工作•拥有私人停车场或公共停车场通道•酒店的独立通道(同楼层有餐厅或是酒吧的情况下)•Well-maintainedfacadeandexterior•Exteriorlightsandcarparkslightsworkproperly•Privateparkingoraccesstoapublicparking•Independentaccesstothehotel(incasethereisarestaurantorabaratthesamelevel)Mandatory标准配置•提供残疾人停车位•如若有需,为残疾人提供专门的斜坡道或是运输行李通道•Provisionforparkingspacesforthedisabled•Rampedareasfordisabledand/ortransportorbaggagewherenecessaryNicetoHave最佳配置•Mandatory标准配置:•酒店方向指示标牌•酒店品牌标志&屋顶标示•酒店品牌标志&入口标志•场地酒店品牌标志(方向指示)•Directionalsignagetoreachthehotel•1branded&visiblesignageattopofthebuilding•1branded&visiblesignageattheentrance•Onsitebrandedsignage(directionalsigns)Signage标志•Accessories*配件•Mandatory标准配置:•酒店品牌旗帜或横幅•建筑入口处展示集团成员板•1brandflagorbanner•MembershipplateattheentranceofthebuildingBrandeditems&Identificationelements品牌标识物件5.Leisure娱乐设施•健身中心(配备心血管健身器材,24小时门卡)•SPA/桑拿/土耳其浴•网球课程/壁球课程•高尔夫/单车•游泳池(救生员)/台球室/保龄球•单车区域/私人沙滩•儿童玩耍区域•FitnessCentre(withcardiovasculargymequipment,24h/24accesscard)•SPA/Sauna/Turkishbath•Tenniscourts/Squashcourts•Golf/Minigolf/Riding/Bowling•Swimming-pool(withlifeguard)/Snookerroomfacility•Bicyclearea/Privatebeach•PlayingareaforchildrenwithatleasttwotacklesNicetoHave最佳配置6.Service服务设施•运动课程•水上运动•日光浴床位&垫子•按摩&美容美发•客用洗衣房•儿童日托中心•Sportlessons•Watersports•Sunbeds&mats•Massages&treatmentsBeautycareHairdresser•Laundryforguests•DaycareforchildrenNicetoHave最佳配置7.Lobby大堂•Mandatory标准配置:•大厅至少50m²•休息区域•公共领域配备WiFi和报纸•NicetoHave最佳配置:•电视TV(无声新闻频道)•擦鞋机(尽量位于大厅或房间内的隐蔽位置)•Mandatory•Lobbysizeminimum:50m²•Loungearea•WiFi+newspapersincommonareas•NicetoHave•TV(anewschannelwithnosound)•Shoeshinemachine(inahiddenplaceinthelobbyorintherestrooms)Lobby大堂•Printableidentificationelements主要识别元素•NicetoHave最佳配置:•Webcornerframe上网提示板•TulipframesTulip相框Brandeditems&Identificationelements品牌标识物件8.Reception接待•电子欢迎屏•椅子或扶手椅•提供行李手推车•可用传真•提供给客户的旅游信息•TVscreenforWelcomescreen•Chairsorarmchairs•Provisionofluggagetrolleys•Faxavailable•TouristinformationavailabletothecustomerMandatory标准配置•提供婴儿设备:高椅,喂食设备,食物,更换毯子•Provisionofbabyequipment:highchair,equipmentforheatingfood,changingmatNicetoHave最佳配置•Mandatory标准配置:•旅游合作伙伴框•前台放置品牌宣传手册•个人徽章•电子房门卡•NicetoHave最佳配置:•欢迎毯•每种语言的旗帜徽章•塑料购物包•Partnerstravelframe•Counterdisplayforbrandedbrochures•Personalbadge•Brandedkeycardelectronicdoorlock•Welcomecarpet/Flagsforbadges(perlanguage)•PlasticshoppingbagBrandeditems&Identificationelements品牌标识物件•Mandatory标准配置:•品牌系列海报•全球金郁金香富来会目录•使节会宣传单(包含英文)•富来会宣传单(包含英文)•会员卡•Brandedchainposters•WorldwideGoldenTulipdirectoryFlavours•flyers(minimuminEnglish)AmbassadorClub•flyers(minimuminEnglish)Flavours•membe
本文标题:TulipInn品牌标准
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