自考高级英语下Lesson-10-how-market-leaders-keep-their-egd

LessonTenHowMarketLeadersKeeptheirEdgeMichaelTreacyFredWiersematobeallthingstoallpeople•面面俱到，令人人满意identify•recognizeasbeing;establishtheidentityofsomeoneorsomething•Itriedtoidentifyherperfume...•我试图分辨出她用哪种香水。•Auniformedchauffeuridentifiedmeamongthecrowd.•一个穿制服的司机在人群中认出了我。customervalue•顾客价值观stake•1.putatrisk;•2.placeabeton;•Hehasstakedhispoliticalfutureonanelectionvictory...•他把自己的政治前途押在竞选获胜上。•Hehasstakedhisreputationontheoutcome.•他将自己的名声赌在了这个结果上。operationalexcellence•卓越运营primarily•forthemostpart•...abookaimedprimarilyathigh-energyphysicists...•一本主要针对高能物理学家的书innovator•someonewhohelpstoopenupanewlineofresearchortechnologyorart•Heisaninnovatorinthisfield.•他是这个领域里的革新者。cultivate•fosterthegrowthof•Hehaswritteneightbooksandhascultivatedtheimageofanelderstatesman.•他已经写了8本书，树立起了其政界元老的形象。•Cultivatingapositivementalattitudetowardsyourselfcanreaptremendousbenefits.•培养一种自信的积极心态会让人受益匪浅。proposition•aproposalofferedforacceptanceorrejection•Thepropositionthatdemocraciesdonotfighteachotherisbasedonatinyhistoricalsample.•认为民主国家互不争斗的观点是以一个极小的历史样本为根据的。hassle-free/hassle•anangrydisturbance•Weddingsaresomuchhasslethatyouneedagoodbreakafterwards.•婚礼真是件折腾人的事，办完后得好好休息才行。practitioner•someonewhopracticesalearnedprofession•从业者，执业者；pushperformanceboundaries•推进(产品)性能界限•提供性能最好的产品period•apunctuationmark(.)placedattheendofadeclarativesentencetoindicateafullstoporafterabbreviations;句号•起到强调作用superior•ofhighorsuperiorqualityorperformance•Afewyearsagoitwasvirtuallyimpossibletofindsuperiorqualitycoffeeinlocalshops...•几年前在当地商店里几乎买不到优质咖啡。reside•beinherentorinnatein;•Happinessdoesnotresideinstrengthormoney...•幸福不是由实力或金钱决定的。•Themilitaryisbasedontheprinciplethattheultimateauthorityresidesinthearmedforces.•军队建立的基本原则就是最高权力属于武装部队。footwear•鞋袜•clothingwornonaperson'sfeet•coveringforaperson'sfeetintimacy•closeorwarmfriendship•...ameansofachievingintimacywithanotherperson.•与别人建立亲密关系的途径adherent•someonewhobelievesandhelpstospreadthedoctrineofanother•Thisideaisgainingadherents.•这种观念正在赢得更多的拥护者。transaction•theactoftransactingwithinorbetweengroups(ascarryingoncommercialactivities);•Hewastwentydollarsinpocketbythetransaction.•他在这笔生意中赚了20美元。optimum•mostdesirablepossibleunderarestrictionexpressedorimplied•Aimtodosomephysicalactivitythreetimesaweekforoptimumhealth.•为了达到最佳的健康状况，要力争每周进行3次身体锻炼。withavengeance•Ifyousaythatsomethinghappenswithavengeance,youareemphasizingthatithappenstoamuchgreaterextentthanwasexpected•OnceGretchenhadlefttheoffice,herdoubtswouldreturnwithavengeance.•格蕾琴只要一离开办公室，她又会疑窦丛生guarantee•makecertainof•Allstudentsareguaranteedcampusaccommodationfortheirfirstyear...•保证安排所有的学生第一年在校内住宿。•Weguaranteethatyouwillfindacommunitywithwhichtosocialise...•我们保证你们会找到自己的交际圈。warehouse•astorehouseforgoodsandmerchandise•仓库;货栈deliberateover•〈正〉就…仔细考虑•Youshoulddeliberateoverthequestionbeforeyourespondtoit.•回答问题之前你应该慎重考虑。rigorous•rigidlyaccurate;allowingnodeviationfromastandard;•Theselectionprocessisbasedonrigoroustestsofcompetenceandexperience.•选拔过程是基于对能力和经验的严格测试。shrewd•markedbypracticalhardheadedintelligence;•She'sashrewdbusinesswoman...•她是个精明的女商人。sprinkle•distributeloosely;撒，布满，洒•Cheesecanbesprinkledoneggorvegetabledishes.•奶酪可以撒在鸡蛋或蔬菜做的菜肴上。assortment•acollectioncontainingavarietyofsortsofthings;•...anassortmentofcheese.•干酪什锦anticipation•pleasurableexpectation•There'sbeenanatmosphereofanticipationaroundhereforafewdaysnow...•几天来这里一直有一种满怀期待的气氛。behindthescenes•在后台，在幕后•私底下做某事track•observeorplotthemovingpathofsomething;•Hethoughthehadbettertrackthiswolfandkillit...•他认为最好跟踪这只狼，杀了它。stockingdecision•采购决策•AlltheshopsarenowstockingupforChristmas.•所有的商店都在储备圣诞商品optimize•modifytoachievemaximumefficiencyinstoragecapacityortimeorcost;•Whatcanyoudotooptimizeyourfamilysituation?•你如何能充分利用自己的家庭条件？hum•benoisywithactivity;•Theplaceisreallybeginningtohum...•这个地方真正开始热闹起来了。•OnSaturdaymorning,thetownhumswithactivityandlife.•周六早晨，小镇一派热闹繁忙，活力盎然。realm•adomaininwhichsomethingisdominant;•...therealmofpolitics...•政治领域•Students'interestsaremostlylimitedtotheacademicrealm.•学生们的兴趣大多限于学术领域。originate•bringintobeing;•Alltheoriesoriginatefrompracticeandinturnservepractice.•任何理论都来源于实践，反过来为实践服务。commercialize•makecommercial;•Federalagenciesshouldcommercializeresearch.•各个联邦机构应该把研究商业化。engineer•plananddirect(acomplexundertaking);•Hecouldstandnomoreandengineeredanescape...•他无法再忍受，便策划了出逃。•ThisboomhasbeenengineeredbytheChancellorforshort-termpoliticalreasons.•这片繁荣景象是总理为了短期政治利益而精心安排的。relentlessly•inarelentlessmanner;•Thesunisbeatingdownrelentlessly.•太阳火辣辣地持续照射着大地。•Shealwaysquestionedmerelentlessly.•她总是没完没了地问我问题。leapfrog•jumpacross;•Thewinallowedthemtoleapfrogthreeteamstogainsecondplace.•这场胜利使他们连超三个队，跃居第二位contactlenses•隐形眼镜；接触镜，隐形镜(contactlens的名词复数)•Ineedtobuysomeliquidsolutionformycontactlenses.•我需要给我的隐形眼镜片买些养护液。ophthalmologist•amedicaldoctorspecializinginthetreatmentofdiseasesoftheeye•眼科专家，眼科医师conceive•havetheideafor;•Ijustcan'tevenconceiveofthatquantityofmoney...•那么多钱，我根本都无法想象。•Hewasimmenselyambitiousbutunabletoconceiveofwinningpowerforhimself.•他雄心勃勃，但是想不出自己能如何赢得权力。disposable•freeoravailableforuseordisposition;•...di