IBM：走向社会化的知识管理(KM Goes Social)

DavidGurteenIBMKnowledgeManagementBluePrintWorkshopDavidGurteenKMgoesSocialDavidGurteenBeginwiththeendinmind•AbriefhistoryofKM•TheimpactofsocialtoolsandWeb2.0onKM•TheevolutionofKM•KM1.0toKM2.0•KMgoesSocialDavidGurteenTwoearlyformsofKM•Techno-centricKM•People-centricKM•BlendedDavidGurteenTechno-centricKM•CorporateKM•Birth1995(LotusNotes1989)•Internet,Intranets,Office,E-mail•Themanagementofunstructuredinformation•Databaseandsearchcentric•FormanyorganizationswhatKMisabout!DavidGurteenPeople-centricKM•PersonalKnowledgeManagement(PKM)•PeopleCentredKnowledgeManagement(PCKM)•Softtoolse.g.Cops,AfterActionReviews•Pioneers–BP(ChrisCollison,GeoffParcell)–BuckmanLabs(BobBuckman)DavidGurteenPeople-centricKMTools•CommunitiesofPractice•Storytellingandnarrative•Afteractionreviews•Peerassists•Retrospects•KnowledgeCafes•OpenSpace•AppreciativeInquiryDavidGurteenKMToday•BothformsofKMpracticed•KCUK–Collaboration–Content•Over-hyped,underperformed•IsKMdead?•KMchanging/evolving•NotdrivenbythetraditionalKMcommunityDavidGurteenTheDisruptor•SocialTools•Quietlyevolvingontheweb•RootsnotinKM•SocialToolthoughtleadersandevenKMadvocatesavoidthelabel!DavidGurteenSocialTools•Whataresocialtoolsfor?–Findingandconnectingwithpeople–Buildingcommunities–SharingKnowledge•Theyareinfactpersonal/socialKMtools!DavidGurteenSocialTools•Weblogs•Wikis•Socialbookmarking&tagging•SocialNetworkingCommunities•InstantMessaging/Presence•RSSFeedReaders•Micro-blogging•Podcasts,videocasts•Mashups•Blogger•Technorati•MediaWiki•LinkedIn,Facebook•Delicious•GoogleReader,Bloglines•Skype•Flickr•YouTube,GoogleVideo•Twitter•Odeo•Slideshare•iPod•CreativeCommonsDavidGurteenSocialTools•YouwillneverunderstandSocialToolsbyreadingaboutthemorintellectualanalysis•Thereisnosubstituteforusingandexperimentingwiththem•TheyhaveemergentpropertiesthatarenotimmediatelyapparentDavidGurteenWeb2.0•Thesocialweb•Theparticipatoryweb•Builtaroundsocialtools•Evolved,emerged•Notplanned•NotIBMorMicrosoft•Openprotocols•LowcostDavidGurteenEnterprise2.0•TakingWeb2.0intotheorganization•WeblogsandWikis•IBMandMicrosoftnowinthegame•Andmore…DavidGurteenBusiness2.0,Management2.0,Leadership2.0,Education2.0•2.0memeisspreading!•SocialToolsareincrediblypowerful•Changethegame•Putpowerinthehandsofthepeople!•Canbeseenasdisruptive&evensubversiveDavidGurteenSowhatdoesthismeanforKM?DavidGurteenKM1.0•Theoldtraditional,corporate,techno-centriccommandandcontrolformofKMDavidGurteenKM2.0•Take–People-centricKM,PKM•CoPs,AARs,KCafes,…–SocialComputing•Weblogs,Wikis,…•Tocreate–AnewformofKM–KM2.0orSocialKMDavidGurteenKM2.0•KMisnolongeracentralcorporatefunctionitisnowanintegralpartofaeveryone’severydaywork•KnowledgeisnolongercontrolledcentrallybuttheownershipandcontrolisdistributedthroughouttheorganizationDavidGurteenSocialKM•Corporate•Topdown•Centralised•Command&Control•Monolithicsystems•ExplicitKnowledge•Personal•Bottomup•Decentralised•Distributed•Ecosystems•TacitKnowledgeKM1.0KM2.0DavidGurteenKMToolComparison•Taxonomies•PeopleFinders•Databases•E-mail•Newsletters•DiscussionForums•SocialTagging•SocialNetworking•Blogs&Wikis•InstantMessaging•RSSFeeds&Readers•BlogsKM1.0KM2.0DavidGurteenSocialKMKM1.0KM2.0KMisextraworkKMispartofmyeverydayworkWorkisbehindcloseddoorsWorkisopenandtransparentPeopleareafraidtotalkopenlyAnyonecansayanythingPeopledirectoriesprovidecontactinformationSocialNetworkingplatformsreflectwhoisdoingwhatwithwhomContentiscentralised,protectedandcontrolledContentisdistributedfreelyanduncontrolledITchoosesthetoolsIuseIhaveachoice&selectmyowntoolsKnowledgesharingisdatabasecentricKnowledgesharingispeoplecentricKnowledgeisforciblycapturedjustincaseKnowledgeisnaturallycapturedaspartofmyworkBestPracticesStoriesDavidGurteenSocialKMKM1.0KM2.0Distributebye-mailSubscribetofeedsCoPscentrallycontrolledAnyonecanstartaCoPCentrallycontrolledpublishingAnyonecanpublishSearchforexpertsandcontentseparateContentfilteredthroughexpertsContentiscentralised,protectedandcontrolledContentisdistributedfreelyanduncontrolledContextstrippedRichstories,audioandvideoProfessionalvoice,3rdpersonPersonalvoice,1stpersonThinkquietlyaloneThinkoutloadtogetherEfficiencyandproductivityImproveddecisionmaking&innovationDavidGurteenKMisaboutConversationKMissimplytheartofenablingtrusted,context-richconversationsamongtheappropriatemembersofcommunitiesaboutthingsthesecommunitiesarepassionateabout.DavePollardApowerfulglobalconversationhasbegun.ThroughtheInternet,peoplearediscoveringandinventingnewwaystosharerelevantknowledgewithblindingspeed.Asadirectresult,marketsaregettingsmarterandgettingsmarterfasterthanmostcompanies.TheCluetrainManifestoDavidGurteenSocialKMIthink,atitsbest,KMisasocialphenomena.Itswherepeoplecometogethertosharetheirknowledge,tolearnfromeachotherandtoworkmoreeffectivelytogether-tomeetboththeirbusinessandpersonalobjectives.That’smyviewofKM.DavidGurteen,ECKM,September2006,Budapest.DavidGurteenKMisgoingSocialDavidGurteenwww.gurteen.comDavidGurteenGurteenKnowledgeTel:[phone]Email:[e-mail]•Youmayusetheseslidesun