奢侈品品牌态度研究

奢侈品品牌态度研究作者：胡艳妮学位授予单位：东华大学参考文献(40条)1.DavidLittlejohnTowardsanEconomicAnalysisofMultinationalHotelCompanies19952.PhilipKotlerMarketingmanagement19983.刘风军品牌运营论20004.KellerKConceptualizing,Measuring,andManagingCustomer-basedBrandEquity1993(01)5.BerthonP.JMHulbert.LEPittBrandManagementPrognostications1999(04)6.范秀成品牌权益及其测评体系分析20007.AllportGWTheHistoricalBackgroundofModernSocialPsychology19548.Aaker.Kumar.DayMarketingResearch19989.消费者行为学10.EnglishHB.ACEnglishAComprehensiveDictionaryofPsychologicalandPsychoanalyticalTerms:AGuidetoUsage195811.KrechD.RSCrutehfield.ELBallaeheyIndividualinSociety:ATextbookofSocialPsychology196212.SearsDO.PeplauLA.TaylorSESocialpsychology199113.EngelJF.BlackwellRD.MiniardPWConsumerbe2havior199514.StephenPRobbins.MaryCoulterManagement199915.符国群消费者行为16.FishbeinM.AjzenIBelief,Attitude,IntentionanBehavior,anIntroductiontotheoryandresearch197517.WendyWAttitudeChange:PersuasionandSocialInfluence200018.SweeHA.PengSC.ElisonACLira.SiokK.TSpottheDifference:ConsumerResponsetowardsCounterfeits2001(03)19.合理行动理论及其扩展理论在健康行为认识和改变中的应用2002(12)20.王卫红消费者对中外零售品牌的态度比较研究2004(10)21.张红霞.臧恒佳消费者对盗版软件的态度及影响因素分析2003(03)22.宋永.高水.常青国内消费者对本国品牌的态度及其改变的可能性研究2004(02)23.陈峻松.姜凌沛论品牌的价值和功能2002(03)24.MartinGS.BrownTJInSearchofBrandEquity:TheConceptualizationandMeasurementoftheBrandImpressionConstruct1990(04)25.LassarW.BMittal.ASharmaMeasuringCustomer-basedBrandEquity1995(04)26.陈宏试析品牌认知的心理机制及营销对策200227.KellerKLConceptualizing,measuringandmanagingclustered-basedbrandequity1993(57)28.罗伯特·皮特森价格与认知质量的关系-经验数据1970(11)29.A·R·雷奥.肯特B·门罗溢价的成因与后果1996(04)30.RaoAR.KNMonroeTheEffectofPrice,BrandName,andStoreNameonBuyers'PerceptionsofProductQuality:AnIntegrativeReview31.PetersonRAThepriceandperceivedquflityrelationship:Experimentalevidence1970(04)32.StokesRTheeffectsofprice,packagedesign,andbrandfamiliarityonperceivedquality198533.BearderWO.ShimpTTheuseofextrinsiccuestofacilitateproductadoption1982(02)34.RaoAR.RuekertRobertWBrandalliancesassignalsofproductquality199?(04)35.符国群.佟学英品牌、价格和原产地如何影响消费者的购买选择2003(06)36.杨望成品牌形象是品牌管理的核心199737.AakerJenniferLDimensionsofBrandPersonality199738.FournierSusanConsumersandTheirBrands:DevelopingRelationshipMarketingTheoryinConsumerResearch199839.罗子明品牌形象的构成及测量2001(04)40.汪建新.徐莉论品牌的价值构成体系2000(09)本文链接：授权使用：上海海事大学(wflshyxy)，授权号：edf37245-6f37-4774-82a9-9df9007be6e7下载时间：2010年9月22日