萧邦Chopard品牌合作方案（PDF32页）

萧邦Chopard品牌合作方案CooperationProgram一、珠宝活动方案JewerlySession'sProgram二、腕表活动方案WatchesSession'sProgram三、合作模式CooperationMode四、合作回馈Rewards五、活动案例PreviousCases目录Contents一、萧邦高级珠宝&浙商财智女人会活动方案ChopardFineJewellery&ZheShangLadiesCouncilActivities'ProgramExtraordinaryWomen,IngeniousBrilliance非凡女性灵动华彩萧邦Chopard—浙商财智女人之夜ChopardZheShangLadiesEveningGala活动建议ActivitiesForm1.Theme：ExtraordinaryWomen,IngeniousBrilliance主题：非凡女性灵动华彩ChopardZheShangLadiesEveningGala萧邦CHOPARD—浙商财智女人之夜2.Form:Jewerlyappreciation&dinnerparty形式：珠宝鉴赏&晚宴3.Date:Aug/Sep,20146:00PM-9:00PM时间：2014年8月/9月场地推荐VenueSuggestionVenue:FourSeasonsHangzhouatWestLake&Club地点：杭州西子湖四季酒店会所Attendance参与嘉宾VIPsZheShangLadies'Council(20femaleentrepreneursincluded)浙商财智女人会企业家，20位Attendance参与嘉宾VIPsSHENYUEHUAPresidentofMeihaoHoldingGroupCo.,ltd美好控股集团董事长(PresidentofZheShangLadiesCouncil)财智女人会会长沈月华TUHONGYANChairmanoftheBoardChiefExecutiveofWensliGroupCo.,Ltd万事利集团董事局主席屠红燕CHENHONGPresidentofDE&EAppliancesCo.,Ltd.得意控股集团董事长陈红Attendance参与嘉宾VIPsLIXIAOTAOGeneralManagerofXinshengRealEstateDevelopmentCo.,Ltd欣盛房产开发有限公司总经理李晓桃XIASAILIPresidentofShirleyHoldingGroupCo.,Ltd赛丽控股集团董事长夏赛丽ZHENGHUIPresidentofJwosGroup景文集团董事长郑惠活动流程TimeProgramVenue6:00-6:30签到&背景板拍照&鉴赏珠宝签到区/展示区6:30-7:00嘉宾入场晚宴区7:00-7:05MC致开场白并介绍到场嘉宾7:05-7:20浙商领导/品牌领导致欢迎词7:20-7:25领导祝酒7:25-7:55晚宴7:55-8:15MC介绍萧邦品牌并宣布珠宝秀开始8:15-8:30MC对话品牌高层/嘉宾代表，交流珠宝搭配或其他8:30-8:45财智女人华服秀8:45-9:00继续用餐9:00-9:10抽奖9:10晚宴结束/分发纪念品活动流程EventProgramSchedule活动流程EventProgramScheduleTimeProgramVenue6:00-6:30PMSignin&photoshooting&Jewerlyappreciation1FBackdrop、ExhibitionGallery6:30-7:00PMVIPsbeseatedBanquetHall7:00-7:05PMMCshortspeech&introducetheVIPs7:05-7:20PMUpperexecutivesofChopard&ZheshangMediagiveawelcomespeech7:20-7:25PMProposeatoast7:25-7:55PMDinnerparty7:55-8:15PMMCintroducethebrandstoryofChopard,annoucetheJewlleryshowbeginTimeProgramVenue8:15-8:30PMFreeconversationbetweenupperexecutivesofChopardandtherepresentativesoftheVIPs(Sharingtheprofessionandfashion'scounsultantofJewllerystyling)8:30-8:45PMCostumeModelingbyZheshangladiescouncil8:45-9:00PMContinuethedinnerparty9:00-9:10PMPrizedraw9:10PMEnding&distributethesouvenirs活动流程EventProgramSchedule财智女人会华服秀CostumeModelingbyZheshangLadiesCouncil活动亮点Highlights财智女人红地毯RedCarpetShooting高级珠宝秀ChopardFineJewlleryshow二、萧邦Chopard腕表&浙商少帅会活动方案Chopardwatches&ZheshangjuvenileelitesEventsprogramAPassionForExcellence追求卓越的激情萧邦Chopard—浙商少帅会风尚夜ChopardZheshangJuvenileElites'Night活动建议ActivitiesForm1.Theme：APassionForExcellence主题：追求卓越的激情ChopardZheshangjuvenileelites'night萧邦CHOPARD—浙商少帅会风尚夜2.Form:Watchesappreciation&dinnerparty形式：腕表鉴赏&晚宴3.Date:Oct/Nov,20146:00PM-9:00PM时间：2014年10月/11月Attendance参与嘉宾VIPsZheshangJuvenileElitesClub(20representativeyoungentrepreneursincluded)浙商少帅会企业家，20位Attendance参与嘉宾VIPsJINCHENGDirectorofMeihaoHoldingGroupCo.,ltd美好控股集团董事LANGYINGMINSecretary-GeneralofZheshangJuvenileElitesClub浙商少帅会秘书长ZHANGKAICEOofTressunFlooringGroupCo.,ltd久盛控股集团总裁Attendance参与嘉宾VIPsYUBOPresidentofSalfoPackageGroupCo.,ltd上峰包装有限公司董事长SHIXIAOQIUDirectorofZhejiangMingxinPropertyHoldingGroupCo.,ltd浙江明新置业控股集团董事SHENGBOPresidentofZhejiangHuachengHoldingGroupCo.,ltd华成控股集团总裁LIBINGYANG李冰洋DirectorofZhejiangHuatingHoldingGroupCo.,ltd浙江华庭集团股份有限公司董事ZHUJING朱静DirectorofZhejiangShengdaBio-PharmCo.,ltd浙江圣达集团有限公司董事WANGFANG王方Founderofp.o.mspap.o.mspa创始人Attendance参与嘉宾VIPs投放封面广告:二期CoverAdServing（2Issues）价格：30万/期Cost:300,000RMB/issue总价：60万Total：600,000RMB(参考图referencephoto）三、合作模式CooperationMode1.萧邦冠名栏目TitlesponsorshipofChopardA.萧邦-浙商财智女人主题拍片/人物采访（12P）价值：4W/P，共计：48W悦生活杂志邀请财智女人会会员佩戴萧邦珠宝拍摄大片，并进行采访，采访主题围绕财富、时尚、珠宝、搭配等话题进行。B.萧邦-浙商少帅会主题拍片/人物采访（12P）价值：4W/P，共计：48W悦生活杂志邀请浙商少帅会会员佩戴萧邦腕表拍摄大片，并进行采访，采访主题围绕财富、时尚、腕表、收藏等话题进行。四、合作回馈Rewardsofthecooperation合作回馈Rewardsofthecooperation1.TitlesponsorshipofChopardA.ChopardZheshangLadiesEveningGala:12-pagespecialcoverageinSeptemberissue,Valuedat40,000RMBperpage,Total:480,000RMBThemembersofZheshangladiescouncilgetchopardjewllerystyling,photoshooting,interview.Conversationsaroundfortune、fashion、jewllery,organizedbyJOYEUXLIFEmagazine.B.ChopardZheshangJuvenileElites'Night12-pagespecialcoverageintheOctoberissueValuedat40,000RMBperpage,Total480,000RMBThemembersofZheshangJuvenileElitesClubtakethephotoshooting,interview(wearingChopardwatches).Thethemeoftheinterviewaroundfortune、fashion、watchescollection,organizedbyJOYEUXLIFEmagazine.2.传播报道TransmittingChannelsA.杂志MAGAZINE悦生活杂志：活动报道（4P，价值：16万）JOYEUXLIFEmagazine：4-pageeventreport,valuedat160,000RMB浙商杂志：活动报道（2P，价值：12万）ZHESHANGmagazine:2-pageeventreport,valuedat120,000RMB合作回馈Rewardsofthecooperation传播报道TransmittingChannelsB.网站Web浙江在线(活动报道，价值：5万）(eventreport,valuedat50,000RMB)世界浙商网（活动报道，价值：5万）(eventreport,valuedat50,000RMB)JOYEUX.CN悦生活网（活动报道&主题拍片报道，价值：10万）(eventreport&titlesponsorshipcoverage,valuedat100,000RMB)C.微信WeChat浙商杂志官方微信（活动报道，价值：2万）OfficialaccountofZHESHANGmagazineonWechat(eventreport,valuedat20,000RMB)悦生活官方微信（活动报道&主题拍片，价值：4万）OfficialaccountofJOYEUXLIFEmagazineonWeChat(eventreport,specialcoverage,valuedat40,000RMB)浙商财智女人（活动报道&主题拍片，价值：4万）OfficialaccountofZHESHANG