UNWTO探索健康旅游英文版20198

ExploringHealthTourismExecutiveSummary${protocol}://:20:38PM-IPAddress:49.80.172.117${protocol}://:20:38PM-IPAddress:49.80.172.117ExploringHealthTourismExecutiveSummary${protocol}://:20:38PM-IPAddress:49.80.172.117Copyright©2018,WorldTourismOrganization(UNWTO)andEuropeanTravelCommission(ETC)Copyrightcoverphoto:©KsenijaExploringHealthTourism–ExecutiveSummaryISBNprintedversion:978-92-844-2029-2ISBNelectronicversion:978-92-844-2030-8DOI:10.18111/9789284420308PublishedbytheWorldTourismOrganization(UNWTO)andtheEuropeanTravelCommission(ETC).Firstprinting:2018.Allrightsreserved.ThedesignationsemployedandthepresentationofmaterialinthispublicationdonotimplytheexpressionofanyopinionswhatsoeveronthepartoftheSecretariatoftheWorldTourismOrganizationandtheEuropeanTravelCommissionconcerningthelegalstatusofanycountry,territory,cityorarea,orofitsauthoritiesorconcerningthedelimitationofitsfrontiersorboundaries.WorldTourismOrganization(UNWTO)EuropeanTravelCommission(ETC)CallePoetaJoanMaragall,42RueduMarchéauxHerbes6128020Madrid1000BrusselsSpainBelgiumTel.:([phone]Tel.:[phone]Website::[e-mail]-mail:[e-mail]:WorldTourismOrganizationandEuropeanTravelCommission(2018),ExploringHealthTourism–ExecutiveSummary,UNWTO,Madrid,DOI::CEDRO,CentroEspañoldeDerechosReprográficosTel.:([phone]CalleAlcalá,26,3ºFax:(+34)91308632728014MadridWebsite:@cedro.orgForauthorizationofthereproductionofUNWTOworksoutsideofSpain,pleasecontactoneofCEDRO’spartnerorganizations,withwhichbilateralagreementsareinplace(see:).Forallremainingcountriesaswellasforotherpermissions,requestsshouldbeaddresseddirectlytotheWorldTourismOrganization.Forapplicationssee{protocol}://:20:38PM-IPAddress:49.80.172.117T5AcknowledgmentsThisstudywaspreparedbyDrLászlóPuczkó,TheTourismObservatoryforHealth,WellnessandSpabyXellum&ResourcesforLeisureAssets,andDrMelanieSmith,BudapestMetropolitanUniversity&PärnuKolledz/UniversityofTartu,incollaborationwithMrKeithPollard,InternationalMedicalTravelJournal,LaingBuissonInternational.ThestudywascommissionedbytheEuropeanTravelCommission(ETC)andtheWorldTourismOrganization(UNWTO).ThisstudyformspartofETC’songoingMarketIntelligenceProgrammeandwascarriedoutunderthesupervisionofETC’sExecutiveUnitonbehalfofitsMarketIntelligenceCommitteeandUNWTO’sTourismMarketIntelligenceandCompetitivenessDepartment.Ourthanksgotoallinvolved,includingMsStefanieGallobandMsJenniferIduh(ETCExecutiveUnit),andMsSandraCarvao,MsJuliaBaunemannandMrMichelJulian(UNWTO).TheEuropeanTravelCommissionandtheWorldTourismOrganizationwouldliketothankallcontributorsfromETC’sMarketIntelligenceCommitteeandUNWTO,fortheirvaluableinputthroughoutthepreparationprocess,startingfromthepreviousworkingpaper.SpecialthanksgotoMsEmökeHalassy(Hungary)forherdedicationtotheproject.Wewouldliketoacknowledgethesupportofallinstitutionsandexpertsinvolvedthatprovidedinterviews,countrydataandcasestudyinformation.OurthanksgoaswelltotheinternationalexpertswhoparticipatedintheroundtableonhealthtourismconvenedbyETCandUNWTOinBudapestwiththesupportoftheHungarianTourismAgency,fortheirimportantconsensus-buildingrole.Lastbutnotleast,wewouldliketoexpressourappreciationtotheInternationalMedicalTravelJournal,LaingBuissonInternational,fortheirsupportandsponsorshiptothisresearch.${protocol}://:20:38PM-IPAddress:49.80.172.117${protocol}://:20:38PM-IPAddress:49.80.172.117T7ForewordInrecentyearshealth,wellnessandmedicaltourismhavegrownexponentially.Bothestablishedandemergingdestinationsareincreasinglytappingintothepotentialofthistourismsegmentinlookingtodiversify,increaserevenueortackleseasonality.Yethealthtourismisstillpoorly-defined;dataonitisfragmentedanddefinitionsandconceptsofitvarysignificantlyacrosscountries.Thereisanessentialneedtobetterunderstandwellnessandmedicaltourisminordertoeffectivelyseizeitsgrowthpotentialforsustainabletourismdevelopment.ThisreportExploringHealthTourism,preparedbytheWorldTou