mintel2018年全球食品饮料趋势报告英文201824页

GLOBALFOOD&DRINKTRENDS201811Mintel’s2018GlobalFood&DrinkTrendsaretheresultofcollaborationbetween60ofMintel’sexpertanalystsinmorethanadozencountriesaroundtheworld.Theseglobalconversationshaveledtotheidentificationoffivekeytrendsthatreflectoverarching2018consumerthemesincludingtrust,self-care,stress,individuality,andsustainability.Eachofthetrendshasbeenchosenbecauseitwillhaveanimpactonconsumers,manufacturers,andretailersacrossEurope,theMiddleEast,Africa,AsiaPacific,andtheAmericasin2018.TheconceptsarecurrentbutalsoincorporateelementsthatareevolutionsofMintel’s2016and2017GlobalFood&DrinkTrendpredictions,whichcontinuetobesignificantinfluencesinmanycategoriesandcountries.Toshowcasetherelevanceofthefivefuture-lookingtrends,ouranalystinsightshavebeensupportedbyevidencegatheredfromMintel’sproprietaryconsumerresearch,innovativedevelopmentsobservedbyMintel’sexpertteamoftrendspotters,andinternationalfoodanddrinkproductscollectedinMintelGlobalNewProductsDatabase(GNPD).Welookforwardtoengaginginmeaningfulconversationstohelpyouexplorethepotentialthesetrendspresentforyourbusiness.Bestwishesfortheyearahead.JennyZeglerGlobalFood&DrinkAnalystEDITOR’SNOTECONTENTS2FullDisclosure9Self-FulfillingPractices18NewSensations26PreferentialTreatment33ScienceFare32FULLDISCLOSUREInournewpost-truthreality,consumersrequirecompleteandtotaltransparencyfromfoodanddrinkcompanies.What’sHappeningin2018?Manyconsumersaroundtheworldlacktrustinregulatorysystems,manufacturers,andeventheirfellowhumans.Thiscompoundsapre-existingwarinessaboutfoodanddrinkbecauseofproductrecalls,scandals,andsuspicionaboutlargecompanies.Theconvergenceofskepticismextendsandenhancestheexistingconsumerinterestintheoriginsoffoodanddrinkthathasbeenpresent(insomemarkets)forthepastdecade.scandals,andsuspicionaboutlargecompanies.Theconvergenceofskepticismextendsandenhancestheexistingconsumerinterestintheoriginsoffoodanddrinkthathasbeenpresent(insomemarkets)fortheFrenchmilkbrandC’estquilepatron?!(whichtranslatesto“Who’stheboss?!”)surveyed6,850consumersonlineabouthalfadozencriteriafromfarmgatepricetopackaginginordertodevelopitsproduct.3FULLFULLFULLFULLDISCLOSUREDISCLOSUREDISCLOSUREDISCLOSUREDISCLOSUREDISCLOSUREDISCLOSUREDISCLOSUREDISCLOSUREDISCLOSURE54Theneedforreassuranceaboutthesafetyandtrustworthinessoffoodanddrinkhasledtoincreaseduseofnatural,aswellasethicalandenvironmental,claimsinglobalfoodanddrinklaunches.AccordingtoMintelGlobalNewProductsDatabase(GNPD),naturalproductclaims(whichincludenoadditives/preservatives,organicandGMO-free)appearedon29%ofglobalfoodanddrinklaunchesfromSeptember2016toAugust2017,whichisanincreasefrom17%ofglobalfoodanddrinklaunchesthatusednaturalclaimsfromSeptember2006toAugust2007.Similarly,ethicalandenvironmentalclaims,suchasenvironmentallyfriendlypackagingaswellasanimalandhumanwelfareclaims,haverisento22%ofglobalfoodanddrinkintroductionsbetweenSeptember2016andAugust2017fromjust1%inthesameperiodfrom2006-07.BetterwithHonesticecreamsareclaimedtobethefirstfarm-freshtraceablepremiumicecreamsinCanada.Widespreaddistrusthasincreasedtheneedforfoodanddrinkmanufacturerstobeforthcomingabouttheiringredients,productionprocesses,andsupplychains.Asshownbythegrowthinnatural,ethical,andenvironmentalclaims,widespreaddistrusthasincreasedtheneedforfoodanddrinkmanufacturerstobeforthcomingabouttheiringredients,productionprocesses,andsupplychains.Thisplacespressureonmanufacturerstoofferthoroughandhonestdisclosuresabouthow,where,when,andbywhomfoodanddrinkisgrown,harvested,made,and/orsold.Foodanddrinktransparencycantakemanydifferentdirections,butthevariousclaimsserveasingularpurpose:tohelpconsumersfeelmoreconfidentaboutthesafetyandpurityofthefoodanddrinkthattheypurchase.NamyangAgiggoyaMom'sCookingbabyfoodfromSouthKoreaissaidtobescientificallydesignedbythecompany'sbabyexpertandmadewithselectedingredients,suchasKoreanriceorbeefandpesticide-freevegetables.76WhyConsumersWillBuyIntoThisClarityisrequiredbecausedistrustisrampant.AmereoneinfiveCanadianadultstrustthehealthclaimsonfoodand/orbeveragepackaging.Nearlyhalf(45%)ofChinesegrocerybuyersaged20-49rankfoodsafetyasatopthreeconcernwhenchoosingaspecificsupermarket,hypermarketoronlineretailer.Alackofhonestycanalsodamagetrustbecause65%ofThai,64%ofAustralian,and61%ofIndonesianadultsinmajormetropolitanareasfeelcheatedwhenacompanyisnotclearaboutthehighsugarcontentofitsproducts,accordingtoMintelresearch.Transparencytakesmanyforms,withsomeconsumerssimplyinterestedinknowingwhereaproductwasmade.Indeed,70%ofItalian,66%ofFrench,58%ofSpanish,56%ofGerman,and55%ofPolishconsumersaged16+aremorelikelytotrustacompanyifitmanufacturesproductswithintheirowncountry.Atthesametime,ethicalclaimscanbeanexpectationincertaincategoriesasshownbythe57%ofUKadultswhouseandbuymilk,milkdrinksorcreamandaremorelikelytobuytheproductsfromabrandand/orsupermarketthatspellsoutonpackhowitsupportsitsfarmers.BrandsalsocanbebuiltaroundoriginasshownbyNescafé’sArtesanolinelaunchedinColombiathatcelebratestheheritageandfarmersofNescaféArtesanoSantuarioRisraldawaslaunchedinColombiain2017a