商务英语毕业论文范文

商务英语写作论文学院：外国语学院专业：商务英语年级：2012级姓名：张胜男论文题目：ImplicationofCulturalDifferencesonInternationalBusinessNegotiations指导教师：李晶漪职称：副教授成绩：2014年6月19日学号：20125061824ContentsAbstract.......................................................................................................3Keywords...................................................................................................3摘要...........................................................................................................3关键词.........................................................................................................41.Introduction..............................................................................................42.TypesofCultureDifferences..................................................................42.1ValueView...................................................................................................42.2.NegotiatingStyle........................................................................................52.3.ThinkingModel..........................................................................................53.ImpactofCulturalDifferencesonInternationalBusinessNegotiations53.1ImpactofValueViewsDifferencesonInternationalBusinessNegotiations63.2ImpactofNegotiatingStyleDifferencesonInternationalBusinessNegotiations.......................................................................................................63.3ImpactofThinkingModelDifferencesonInternationalBusinessNegotiation.........................................................................................................74.CopingStrategyofNegotiatingacrossCultures....................................74.1MakingPreparationsbeforeNegotiation.....................................................84.2OvercomingCulturalPrejudice...................................................................84.3ConqueringCommunicationBarriers..........................................................85.Conclusion..............................................................................................9Bibliography.............................................................................................10ImplicationofCulturalDifferencesonInternationalBusinessNegotiationsName:ZhangShengnanNo.:20125061824BusinessEnglishMajorSchoolofForeignLanguagesSupervisor:LijingyiTitle:AssociateProfessorAbstract:Thebusinessnegotiationsunderdifferentculturalconditionscometocross-culturalnegotiations.Withtheeconomicglobalizationandthefrequentbusinesscontacts,culturaldifferencesseemtobeveryimportant;otherwisetheycouldcauseunnecessarymisunderstanding,evenaffecttheresultofthebusinessnegotiations.Thismeansitisveryimportanttoknowthedifferentcultureindifferentcountriesandthewaystoavoidthecultureconflictsintheinternationalbusinessnegotiations.Thearticlecommencesfromthetypesofculturedifferences,thenitexplainstheimpactsoftheseculturedifferencesoninternationalbusinessnegotiationandfinallyitanalyzeshowtodealwiththeproblemoftheculturaldifferencescorrectlyinnegotiationprocess.Suchastandpointisemphasized:Inthebusinessnegotiationsbetweendifferentcountries,negotiatorsshouldaccepttheotherparty’sculture,andtrytomakehimbeaccepted;thenmakeacorrectevaluationwiththehelpofvalidcommunicationanddiscovertheirrealbenefitsbetweenthem.Besides,weshouldknowclearlyandtrytoaccepttheculturedifferencesaspossibleaswecan.Itisveryimportantforthesuccessofculturenegotiations.Keywords:Culture;Culturaldifferences;Businessnegotiation;Impact摘要:不同文化条件下的商务谈判就是跨文化谈判。在世界经济日趋全球化的今天，随着国际间商务交往活动的频繁和密切，各国间的文化差异就显得格外的重要，否则将会引起不必要的误会，甚至可能直接影响商务交往的实际效果。这味着如何化解各国不同文化背景在国际商务谈判中是非常重要的。文章从文化差异的类型入手，然后解释了这些文化差异对国际商务谈判的影响，最后分析了如何正确解决谈判过程中文化差异的问题。文章强调了这样一个观点，在不同国家商务谈判中，谈判员应该接受对方的文化，并试图是自己被对方所接受，然后在有效沟通的帮助下做出正确评估，并找出它们之间的真正利益。此外，们应该尽可能的清楚的了解并发现对方的文化。这对文化谈判的成功至关重要。关键词：文化；文化差异；商务谈判；影响1.IntroductionAlongwiththeadvancementglobalizationandChina’sWTOentry,businessenterprisesinChinahavetofacemoreandmorebusinessnegotiationswithforeignenterprises,especiallywithAmericanenterprises.Inthesenegotiations,Chinesenegotiatorssometimesfeeluncomfortable,puzzled,lost,irritatedandthealike,becauseofunfamiliarcustomandbehaviorsdemonstratedbyAmericannegotiators.Meanwhile,Americannegotiatorsconfrontthesamesituation.CultruraldifferencesbetweenChinaandwestcountriescouldcausemanyproblems.Therefore,understandingculturaldifferencesandovercomingthemiscrucialininternationalbusinessnegotiations.Althoughthedefinitionofcultureisnumerousandvague,itiscommonlyRecognizedthatcultureisasharedsystemofsymbols,beliefs,values,attitudesandexpectations.Cultureisamajordeterminantinbusinessnegotiation.Sohaveaclearpictureofculturedifferencesifofgreatsignificance.2.TypesofCultureDifferencesTheeastcountriesandwestcountrieshaveproduceddifferentculturesonthedifferentcontinents.Amongthedifferentcultures,valueviews,negotiatingstyleandthinkingmodelappearmoreobvious.2.1ValueViewValueviewisthestandardthatpeopleusetoassesobjectivethings.Itincludestimeview,equalityviewandobjectivity.Peoplemaydrawad