企业形象及其创新探究

东北大学博士学位论文企业形象及其创新探究姓名：朱建中申请学位级别：博士专业：科学技术哲学指导教师：陈凡20060101企业形象及其创新探究作者：朱建中学位授予单位：东北大学参考文献(120条)1.埃德加H·沙因.郝继涛企业文化生存指南20042.彼得·圣吉第五项修炼-学习型组织的艺术与实务20033.八卷俊雄企业形象战略19924.陈昌曙技术哲学引论19995.陈凡.张明国解析技术:技术-社会-文化的互动20026.陈青企业形象设计助手20027.蔡吉祥无形资产学19998.戴维·阿克.吕一林创建强势品牌20049.董锡健.潘肖珏CIS:中国企业形象战略199510.迪特·赫尔伯斯特.王草企业标识200111.冯云廷企业形象战略199712.弗雷德里克·詹姆逊.胡亚敏文化转向200013.江林企业形象的魅力199414.韩光军品牌策划200115.韩光军品牌策划200116.何讯佳品牌形象策划200117.侯贵松知识管理与创新200218.杰夫·卡特赖特.郁启标.姚志勇文化转型200419.肯特·沃泰姆.刘舜尧形象经济200420.罗长海企业形象原理200321.卢泰宏整体品牌设计199822.劳伦斯·D·阿克曼.王南岽形象决定命运200223.卢小雁现代企业与机构形象设计200324.林平凡.詹向明企业文化创新200225.刘光明企业形象200326.梅雨中国CI教程199927.牛汝臣无形的资本199528.让·诺尔·卡菲勒.王建平战略性品牌管理200029.孙黎企业形象策划199630.孙国辉企业形象与策划200231.沙尔坦·克默尼.邵丹大师论营销200532.斯科特·贝德伯里.苑爱玲品牌新世界200433.陶金海企业形象设计200134.汤姆·布劳恩.张涛品牌的哲学200535.吴伯林公司文化管理200436.汪秀英企业形象新战略200237.万力名牌:CI策划199738.吴伯林公司文化管理200439.徐平华企业形象经营200140.严辉武CI策划200241.叶万春企业形象策划--CI导入200142.叶茂中新策划理念--叶茂中谈品牌200143.杨金德CI基本原理199644.郁涛企业形象设计教程200045.张德.吴剑平企业文化与CI策划200346.加藤邦宏CI推进手册199247.朱健强企业CI战略199948.张占耕无形资产管理199849.赵琛CIS年鉴200250.曾朝晖品牌15步法则200451.庄继达品牌出击199652.陈丹形象设计跋涉伟大品牌(中)[期刊论文]-中外管理2004(7)53.季玉群知识型产品的品牌策略[期刊论文]-经济管理2004(1)54.卢泰宏.黄胜兵.罗纪宁论品牌资产的定义[期刊论文]-中山大学学报(社会科学版)2000(4)55.林佑刚企业文化是什么?[期刊论文]-企业管理2004(3)56.吴剑平文化竞争力的实现模式[期刊论文]-中外企业文化2001(4)57.王明夫.王丰海外蓝筹启示录--经营历史造就未来[期刊论文]-中外管理2004(5)58.王长征消费文化中的关系营销障碍与后现代主义市场营销[期刊论文]-经济管理2004(2)59.于春玲.郑晓明.孙燕军.赵平品牌信任结构维度的探索性研究[期刊论文]-南开管理评论2004(2)60.张德企业的成功重在创造文化2003(01)61.张伟品牌创新的策划与实施2004(05)62.AlvessonMOrganizations,culture,andideology1998(03)63.BroniarczykMSusan.JwAlbaTheImportanceoftheBrandinBrand200364.CharFombrunReputation:RealizingValuefromthecorporateimage199665.MichaelZwellCreatingaCultureofCmpetence200066.JohnPKotter.JamesLheskettCorporateCultureandPerformance199267.JacalyuSherriton.JmaesLSfernCorporateCulture199768.CameronKS.QuinnREDiagnosingandChangingOrganizationalCulture199869.DenisonDRCorporateCultureandOrganizationalEffectiveness199070.DavidAAaker.RobertJacobsomTheFinancialInformationContentofPerceivedQudlity1994(05)71.DavidA.AakerKevin.LaneKellerConsumerEvaluationandBrandExtension199872.查看详情1994(05)73.FletcherBK.JonesSMeasuringOrganizationalCulture:TheCulturalAudit200274.FletcherB(C)Work,Stress,DiseaseandLifeExpectancy200175.FuatFiratFormSegmentationtoFragmentationMarketsandMarketingStrategyinthePostmodernorService199776.GaryDavisCorporateReputationandcompetitiveness200377.GreerDFIndustrialOrganizationandPublicPolicy200278.JKeeganGlobalMarketingMangement199879.WarrenJGlobalMarketingMangement200280.HofstedeGAttitudes.va;iesandorganizationalculture:Dosemtamg;omgtheconcepts199881.HofstedeGAttotidesvaiesamdorganizationalculture:Disentanglingtheconcepts199882.HendrickvanRiessenStructureofTechnology1979(02)83.Hatch.MaryJoThedynamicsoforganizationalculture200384.HansLenk.GunterRopohlInterdisciplinaryPhilosophyofTechnology1979(02)85.Hatch.MaryJoThedynamicsoforganizationalculture200386.LaurenceDIdentityisDestiny:Leadershepandtherootsofvaluecreation200087.JoanneMartinMeta-TheoryControversiesinStudyingOrganizationalcultue200188.JoanneMartinMeta-TheoryControversiesinstudyingOrganizationalCulture200189.JElullThetechnologicalorder198390.JankowskiJTwoyeardeclineinR&Dspending1991(03)91.KenBlanchardManagingbyvalues2001(05)92.KevinLaneKelleStrategicBrandManagement199893.ThomasResscllWKleppner'sAdvertisingProcedure200194.ThomasRessellWKleppnersAdvertisingProcedureThirteenthEdition199895.KundaGEngineeringculture:Controlangcommitmentinahigh-techcorporation200296.KenBlanchardManagingbyvalues2001(05)97.MartinHatch.SitkinSTheuniquenessparadoxinorganizationalstories199398.MartinHatch.SitkinSTheuniouenessParadoxinorganizationalstories199599.SusanCManagingAcrossCulfures1997100.PhillipRHarris.PobertTMoranManagingCulturalD:fference2000101.WilliamJElosPrintedandBoundinGreat1994102.OhbuchiKTheroleofapologyinaccountstovictimsofdestructiveaction1994103.OttJSTheOrganizationalCulturePerspective1998104.PfefferJNewdirectionsgororganizationtheory:ProblemsandProspects2000105.PettigrewAMOnstudyingorganizationalcyltures1999106.ReichheldFF.SchefterP.E-LoyaltyYourSecretWeaponontheWeb2002107.RMeredithchrysler'sNewestModel:TheWazoo2001108.SmircichLcalasandMorgan.TheoryDevelopmentForum1992109.PFrostSmircich,OrganizationsasSharedMeaninginPondy1993110.ScheinEHOrganizationalCultureandLeadership1992111.ScheinEHTheroleofthefounderincreatingorganizationalculture1993(01)112.SmircichLCalasandMorgan.TheoryDevelopmentForum1998113.SobodhBhat.SrinivasKReddyTheImpactofBrandAttributeAssociationsandAffectonBrandExtensionEvaluation2001114.TheEssenceofBusinessEthics1995115.TriceHM.BeyerJMTheCulturesofWorkOrganizations1993116.UrbanGL.SultanF.QuallsWJPlacingTrustattheCenterofYourInternetStrategy2003117.RichardDLewiWhenCultureCollide:ManagingSuccessfullyAcrossXultures2000118.WeldonE.VanhonackerWOperatingaforeign-investedcorporateinChina:challengesformanagersandmanagementresearchers1999(01)119.YochananAltman.YehudaBaruchCulturaltheoryandorganizations;Analyticalmethodandcases1998120.YochananAltman.YehudaBaruchCulturaltheoryandorganizations:Analyticalmetho