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2015年6月大学英语四级考试真题PartⅢReadingComprehension(40minutes)SectionAQuestions36to45arebasedonthefollowingpassage.TheU.S.DepartmentofEducationismakingeffortstoensurethatallstudentshaveequalaccesstoaqualityeducation.Todayitis36thelaunchoftheExcellentEducatorsforAllInitiative.Theinitiativewillhelpstatesandschooldistrictssupportgreateducatorsforthestudentswhoneedthemmost.Allchildrenare37toahigh-qualityeducationregardlessoftheirrace,zipcodeorfamilyincome.Itis38importantthatweprovideteachersandprincipalsthesupporttheyneedtohelpstudentsreachtheirfull39,U.S.SecretaryofEducationArneDuncansaid.Despitetheexcellentworkanddeep40ofournation'steachersandprincipals,studentsinhigh-poverty,high-minorityschoolsareunfairlytreatedacrossourcountry.Wehavetodobetter.Localleadersandeducatorswill41theirowncreativesolutions,butwemustworktogetherto42ourfocusonhowtobetterrecruit,supportand43effectiveteachersandprincipalsforallstudents,especiallythekidswhoneedthemmost.Today'sannouncementisanotherimportantstepforwardinimprovingaccesstoaqualityeducation,a44ofPresidentObama'syearofaction.Latertoday,SecretaryDuncanwillleadaroundtablediscussionwithprincipalsandschoolteachersfromacrossthecountryaboutthe45ofworkinginhigh-needschoolsandhowtoadoptpromisingpracticesforsupportinggreateducatorsintheseschools.A.AnnouncingB.beneficialC.challengesD.commitmentE.componentF.contestsG.criticallyH.developI.distributingJ.enhanceK.entitledL.potentialM.properlyN.qualifiedO.retainSectionBDirections:Inthissection,youaregoingtoreadapassagewithtenstatementsattachedtoit.Eachstatementcontainsinformationgiveninoneoftheparagraphs.Identifytheparagraphfromwhichtheinformationisderived.Youmaychooseaparagraphmorethanonce.Eachparagraphismarkedwithaletter.AnswerthequestionsbymarkingthecorrespondingletteronAnswerSheet2.TheChangesFacingFastFoodA)Fast-foodfirmshavetobeathick-skinnedbunch.Healthexpertsregularlycriticizethemseverelyforsellingfoodthatmakespeoplefat.CriticsevencomplainthatMcDonald's,whoselogosymbolizescalorieexcess,shouldnothavebeenallowedtosponsortheWorldCup.Thesearethingsfast-foodfirmshavelearnttocopewith.Butnotperhapsformuchlonger.Theburgerbusinessfacesmorepressurefromregulatorsatatimewhenitisalreadyadaptingstrategiesinresponsetoshiftsintheglobaleconomy.B)Fastfoodwasoncethoughttoberecession-proof.Whenconsumersneedtocutspending,thelogicgoes,cheapmealslikeBigMacsandWhoppersbecomeevenmoreattractive.Suchtradingdown”provedtrueformuchofthelatestrecession,whenfast-foodcompaniespickedupcustomerswhocouldnolongeraffordtoeatatcasualrestaurants.TrafficwasboostedinAmerica,thehomeoffastfood,withdiscountsandpromotions,suchas$1menusandcheapcombinationmeals.C)Asaresult,fast-foodchainshaveweatheredtherecessionbetterthantheirmoreexpensivecompetitors.In2009salesatfull-servicerestaurantsinAmericafellbymorethan6%,buttotalsalesremainedaboutthesameatfast-foodchains.Insomemarkets,suchasJapan,FranceandBritain,totalspendingonfastfoodincreased.Same-storesalesinAmericaatMcDonald's,theworld'slargestfast-foodcompany,didnotdeclinethroughoutthedownturn.PaneraBread,anAmericanfast-foodchainknownforitsfreshingredients,performedwell,too,becauseitoffershigher-qualityfoodatlowerpricesthanrestaurants.D)Butnotallfast-foodcompanieshavebeenasfortunate.Many,suchasBurgerKing,haveseensalesfall.Inasevererecession,whilesomepeopletradedowntofastfood,manyotherseatathomemorefrequentlytosavemoney.DavidPalmer,ananalystatUBS,abank,sayssmallerfast-foodchainsinAmerica,suchasJackintheBoxandCarl'sJr.,havebeenhitparticularlyhardinthisdownturnbecausetheyarecompetingwiththeglobalgiantMcDonald's,whichincreasedspendingonadvertisingbymorethan7%lastyearasotherscutback.E)Somefast-foodcompaniesalsosacrificedtheirownprofitsbytryingtogivecustomersbettervalue.Duringtherecessioncompaniessetpriceslow,hopingthatoncetheyhadtemptedcustomersthroughthedoortheywouldbepersuadedtoordermoreexpensiveitems.Butinmanycasesthatstrategydidnotwork.LastyearBurgerKingfranchisees(特许经营人)sued(起诉)thecompanyoveritsdouble-cheeseburgerpromotion,claimingitwasunfairforthemtoberequiredtosellthesefor$1whentheycost$1.10tomake.InMayajudgeruledinfavorofBurgerKing.Nevertheless,thecompanymaystillbecursingitsdecisiontopromotecheapchoicesovermoreexpensiveonesbecauseitemsonitsvaluemenunowaccountforaround20%ofallsales,upfrom12%lastOctober.F)Analystsexpectthefast-foodindustrytogrowmodestlythisyear.Butthedownturnismakingcompaniesrethinktheirstrategies.Manyarenowintroducinghigher-priceditemstoentice(引诱)consumersawayfrom$1specials.KFC,adivisionofYum!Brands,whichalsoownsTacoBellandPizzaHut,haslaunchedachickensandwichthatcostsaround$5.AndinMayBurgerKingintroducedbarbecue(烧烤)porkribsat$7foreight.G)Companiesarealsotryingtogetcustomerstobuynewandmoreitems,includingdrinks.McDonald’sstartedsellingbettercoffeeasachallengetoStarbucks.ItsMcCafelinenowaccountsforanestimated6%ofsalesinAmerica.StarbuckshassoldrightstoitsSeattle'sBestcoffeebrandtoBurgerKing,whichwillstartsellingitlaterthisyear.H)Asfast-foodcompaniesshiftfromsupersizetomorebuys,theyneedtokeepcustomertraffichighthroughouttheday.
本文标题:2015年6月英语四级考试真题及答案(精编版)
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