市场竞争下的E时代电子通信产品开发中国手机设计开发综论

上海交通大学硕士学位论文市场竞争下的E时代电子通信产品开发--中国手机设计开发综论姓名：郭永艳申请学位级别：硕士专业：设计艺术学指导教师：刘国余2003.2.21E-TIMESCOMUNICATIONPRODUCTDESIGNINTHEMARKETCOMPETITIONDISCUSSCHINESEMOBILETELEPHONEDESIGNANDDEVELOPMENTABSTRACTIndustrydesignintheE-timeshelptheenterprisesfacetothechallengeofthehigh-laymarket.Duetothewholeglobe-competitiontrend,Chineseproductsarenaturallyfacetothecompetitionofhigh-techbrandsandmanufacturesfromthewestdevelopedcountryintheprocessofthemarketsells.Chinesedesignshouldfashionourproductsintowhichcanmentioninthesamebreathwiththeforeignproducts.Inthisway,thewholecontentsofdirect-impressioncreatedbyvisionwilldirectlyinfectthemarketingcompetitionstrengthofournationproducts.E-timeindustrydesignshouldserveforthehigh-techproductbycreatingthehigh-appendedvalueandthehighprofit.High-techindustry’sevidentcharactersarehigh-appendedvalueandhighcorporationprofitrate.Takecommunicationproductasanexample,thesellingprofitsallexceedtheproductcostsby100percentusually.Fortheprofitsfactor,itmustasktheproductincarnatethehighappendedvalueinmanyaspects,suchastaste,amenity,newartsandcrafts,highmaterialandhightechnique,etc.It’sonlyfifteenyearsfromtheChinesemobiletelephonemarketcomeforthtonow,thetechniqueandtheappearancehaveoccurredthehugechange.Asthecommunication-age’spioneer,themobiletelephonefullyincarnatestheE-timesculture’scharacter,suchasstyle,individualityandfastupdatespeed.Drivedbythebusinessprofits,themobiletelephonedesigntendtobecomediversificationandthemarkettendtobemorecompetitive.Intheinformationeconomyage,design’smeaninghasalreadyexpendedintotherepartsincludingart,techandmarketstratagem.Surroundingthehandsetindustry,thearticlediscussedmobiletelephones’developingsituationthroughtwothreads,oneismarketingcompetitionstratagem,theotheristheindustrydesignandthefunctiondesign.Thechaptertwoanalyzethemarketcompetitionstatusinsystemic,andcommendthebaddesigninthedevelopingstratagem.Thechapterthereandfourresearchedthenewmobiletelephone’sdevelopingtrend,andbroughtforwardtheChinesenewproduct’sdevelopingruleorientedbythemarketingstratagem.Foronehand,becauseofthenewtechnologyandthenewinformation’sfastdevelopmentspeed,mostnationdesignisstillintheblindness,chaosandlow-levelimitationcondition.Thoughthechapterfivebroughtupsomesuggestsinbriefthatweshoulddependonthedesignmanagementtoplanthewholecorporation’sdesignresources,optimizethedesignprocess,advancethecorporation’sdesignradically.Tomeetthecorporationpracticalityrequirements,thetesttrytocontributetothemobiletelephonedesignresearchthecommunicationindustrywiththebrightestfutureinthetwenty-firstcentury.Thisisthefirsttimetoresearchthecommunicationproductdevelopmentinsystemall-around.Thisisthefirsttimetoresearchtheproductdesignwiththeviewpointcombinedthestratagem,artandtechnique.Therealismmeaningandtheeconomyvalueconsistin:first,offerthesystematicconsultinformationaboutthecommunicationmarketingstratagemanddesigntrendforthechiefmanager.Second,bringoutthedesignrulefortheChinesecommunicationproducttohelpdesignersbroadentheirthinkingway,enhancethedesignefficiency.Third,bringoutthesuggestionstosetupthecorporationinformationresourcenetmodelandstrengthenthemanagementoftheinnovativedesigninordertoreferenceforthedesignmanager.AlongwiththefastdevelopmentineverydomainafterenteringtheWTO,Chinawillbecomeoneofthemostcompetitivemarketsinthemobiletelephoneindustryintheworld.Tocompetewiththeworldmagnateforlong,theonlywayistocreateit’sowncoresuperioritythroughtheinnovation.Simplydependingontheimitationandlocalizationwillneverrealizethequalitativeleap.Onlydependonconsummatingthedesignmanagementandstrengtheningtheinnovativedesign,canChinesecorporationbecomethemarketleader.KEYWORDS:E-times,marketoriented,sensibilitydesign,handsetdevelopment,managementofinnovativedesignE12160“”      “”“”“”“”“”      [1]E12160“”      “”“”“”“”“”      [1]E2iMace[2]25E2iMace[2]25E3208090102-4TCL[3]12(1)(2)(3)3(l)E3208090102-4TCL[3]12(1)(2)(3)3(l)E4(2)(3)(4)IDEO()E(1)e(2)e100(3)e(4)eE4(2)(3)(4)IDEO()E(1)e(2)e100(3)e(4)eE5(5)ISO[4]IS0eE6187620808040%9030%-40%30%40%-50%GSMCDMAGSM2.5G3G2.5G3G1.1987900MHz2001630FDMA920011231GSM1994GSM2001GSMGSMGSMTDMA()8GSME6187620808040%9030%-40%30%40%-50%GSMCDMAGSM2.5G3G2.5G3G1.1987900MHz2001630FDMA920011231GSM1994GSM2001GSMGSMGSMTDMA()8GSME789009900GSM13200289008900803-490890099008900199523GSMGH337GH337GSMGSMGH337GH3372201304924900MHzGSM4GH3985181995GH3981701304923650GSM99E85CH9771SCH9771CH977116866110611061101421294728900MHzGSM7328C328C328C958SGH-A288SGH-A288SGH-A28879X38X2377E996150GSM900HZ1800MHZGSM900MHZGSM1800DCS18006150611061501421294728GSM900MHz/DCS1800MHz10L2000L2000GSM900/1800MHzPCS1800MHzGSML20001081304624.5GSM900MHz/DCS1800MHz/PCS1900MHzL2000Modem11CD928+CD928+CD928+!CD928+CD928+2101225422GSM900MHz/DCS1800MHz12.WAP71102WAPWAPWirelessApplicationProtocolWAPInternetWAPInternetWAPInternetHTMLWMLWAPInternetHTMLE10WAPGSMCDMATDMA3GWAP3GWAPGSM--7110WAPInternetInternet71101411255324GSM900MHz/DCS1800MHzPDA13.R250PRO1999-R250PROR250PROR250PROR250PROGORE-TEXR250SIMR250PRO270R250PRO900/1800MHzGSM145553213.MP3/6688MP