宝特公司内部诊断分析报告

上海交通大学硕士学位论文宝特公司内部诊断分析报告姓名：何文星申请学位级别：硕士专业：工商管理指导教师：徐飞20050319EMBA6EMBA7EMBA8TheInternalDiagnoseandAnalysisReportofBaoteABSTRACTThecorecompetenciesthatmatchtherequirementsofcorporationstrategyguaranteeimplementationofcorporationstrategy.Thesecorecompetenciesalsodecidewhethercorporatestrategicgoalscanbegainedandwhethercorporationcanbesuccessful.Fromtheviewpointofinternaldiagnosisandanalysis,thispaperdetailedlyanalyzesmarketingmanagement,salesmanagement,productionandoperation,organizationandhumanresourcemanagementofBaoTeCorporation.Simultaneously,thepaperresearchesindustrialbestpracticesandcomparesthemwithBaoTeinordertodiscoverissuesandgapsofBaote,clarifystrengthsandweaknessesofBaoTe,anddefineBaoTe’stactics.ThefirstchapteranalyzesfinancialstatusofBaoTeCorporation.FirstlytheauthoranalyzesBaoTe’smainfinancialratios,includingbutnotlimitedrepaymentabilityanalysis,operationalefficiencyanalysis,earningabilityanalysis,corporatedevelopmentabilityanalysis.ThentheauthorcomparesBaoTe’sfinancialstatuswithindustrialbestcompanies’,findsgaps,anddefinesBaoTe’smainissuesaccordingtotheanalysis.ThesecondchapteranalyzesmarketingmanagementofBaoTeCorporation.FirstlytheauthoranalyzesBaoTe’spresentstatusinmarketingmanagement.Thecontextsincludemarketingorganization,productmanagement,corporation’sresourcesandcapabilitiesinmarketing,distributionmanagement.Secondlytheauthorresearchesmarketinganddistributionmanagementofindustrialbestpractices,comparesthesecompanieswithBaoTe,findsgapandpossibleissues.Finallybasedondetailedanalysis,theauthorgivesmarketinganddistributiontacticofBaoTe.ThethirdchapteranalyzessalesmanagementofBaoTeCorporation.FirstlytheauthoranalyzessalesmanagementpresentstatusofBaoTeCorporation.Theanalyzedcontextsincludesalesorganization,salesplan,salesachievements,resourcesandcapabilitiesinsales.Thentheauthorresearchessalesmanagementstatusofindustrialbestcompanies,comparesthesecompanieswithBaoTe,clarifiesgapsandpossibleproblems.AttheendEMBA9theauthorbringsforwardsalesmanagementtacticofBaoTeaccordingtothesegapsandanalyticalresults.ThefourthchapteranalyzesproductionoperationofBaoTeCorporation.FirstlytheauthoranalyzesproductionoperationcurrentstatusofBaoTeCorporation.Theanalyzedcontextsincludeproductiontechnology,productionequipments,productionability,stockmanagement,qualitycontrolandcostmanagement,resourcesandcapabilitiesinproductionoperation.Thentheauthorresearchesproductionoperationstatusofindustrialbestcompanies,comparesthesecompanieswithBaoTe,describesgapsandpossibleproblems.AttheendtheauthoroffersproductionoperationtacticofBaoTeaccordingtothesegapsandanalyticalresults.ThefifthchapteranalyzesorganizationandhumanresourcesmanagementofBaoTeCorporation.FirstlytheauthoranalyzesorganizationandhumanresourcesmanagementcurrentstatusofBaoTeCorporation.Theanalyzedcontextsoforganizationmanagementincludeorganizationstructure,organizationalefficiency,rationalityoforganization;thecontextsofhumanresourcesmanagementanalysisincludecurrenthumanresourcesstatusandhumanresourcesmanagementofBaoTe.Secondlytheauthorresearchesorganizationandhumanresourcesmanagementstatusofindustrialbestcompanies,comparesthesecompanieswithBaoTe,clarifiesgapsandpossibleproblems.Thentheauthorclarifiesorganizationdesignprincipalsandtactics,redesignsneworganizationstructureadaptedtocorporationstrategy.Attheendtheauthoroffershumanresourcesmanagementtactics,whichareenhancingstrategicfunctionofhumanresourcesmanagement,reinforcinghumanresourcesdevelopmentandemployeetraining,establishingscientificperformanceevaluationsystem.KEYWORDS:steel,internalanalysis,financialanalysis,marketinganalysis,organizationanalysisEMBA2005228EMBA20052282005228EMBA12004JFEEMBA21.1DaidoTimkenThyssenKrupp1.1.120031-12003DaidoTimkenThyssenKrupp1.121.012.121.681.740.720.60.820.720.78(%)53.551.0865.357.159.2(%)115105188.51451630.450.410.630.520.58EMBA31.1.21-22003DaidoTimkenThyssenKrupp5.146.156.567.956.643.424.225.344.774.75()178.00145.84124.02122.50131.801.341.551.873.822.290.730.810.920.971.101.21.1.31-31-32003DaidoTimkenThyssenKrupp%0.280.700.691.503.89%8.9014.6517.5716.3418.50%0.200.450.630.731.03%0.441.891.822.123.89%3.005.816.306.306.00EMBA48.9%1.1.41-420022003DaidoTimkenThyssenKrupp(%)12.29.812.18.16.6(%)4.97.26.32.22.4(%)14.612.412.15.43.6(%)19.815.114.56.74.51.2EMBA51.2.11.2.220030.28%200315.7%1.2.3EMBA6EMBA72.12.1.1(2.1)2-12.1.2EMBA8200349%51%1232.1.3EMBA9CCSLRDNVABSGL8SKFNSK2.28050%5%EMBA102-1802002050%45%5%80%2.32.3.1TimkenBHPERPEMBA11TimkenIT2.3.2200112EMBA122.42.4.119721212EMBA131232.4.21——2——3——Timken1999520032.5EMBA14123EMBA153.13.1.1ABCD3-11101580%3.1.2EMBA163.1.3295%3.1.4EMBA171238001233.23.2.1EMBA183.2.2EMBA196075753.3EMBA20+++2001EMBA214.14.1.12003190100200393.249%96.8(51%)AODLFVD32005SO22078T/Y2588T/Y4.1.21550%4.1EMBA224-160%40%340%20033.76.644.1.3ISO9001EMBA234.1.4EMBA244.24.2.111/3280CockerillCambreA4-14-12002CockerillCambreAB14090t100t3530~400%4845~4870230kwh/t240260kwh/t420kwh/t1.2kg/t1.6~1.8kg/t1.3kg/t554820103040200300EMBA252020%80%4-22002C54%92.8%64.1%80%74.6%15.6%10%40%65%