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著名咨询公司近年面试案例RecentCases著名咨询公司近年面试案例RecentCasesBelowaresamplequestionsthathavebeenaskedbytop-tierconsultingfirmsduringthepasttworecruitingseasons.(TheFirmsthatqualifiedthetwocriteria,top50Companies&hasofficeinchina,whichareMckinsey,BCG,Bain,Monitor,Deloitte,Mercer(management,Olive,HR),A.T.Kearney,Accenture,IBMConsulting,RolandBerger,McKinsey1stRound:1)Wearebackinthe80s,andDaewoowantstoentertheItalianmarket.Theyapproachyouandsaythattheywanttosell100,000carsafteroneyear.Whatdoyoutellthem?2)Asteelproducingcompanywantstocutcosts.Itcurrentlyoperates2largemillsat75%capacityandfoursmallonesat100%capacity.Itisexperiencingprofitabilityissues.Whatactionwouldyourecommendittakes?3)Ourclientisaretailbrokerage.Wehaveseenourcustomerbasedeclineoverthepast18months.Whythishappeningisandwhatcanwedoaboutit?4)Theclientownsminesthatproducehighandlowgradeoreandprocessesitintoanalloythatisthensoldasanadditivetostrengthensteel(solddirectlytosteelmanufacturers).Anewforeigncompetitorhasshownupinthemarketandthecompanyislosingprofits.Ageneralmanagerofoneoftheprocessingplantsaskswhatheshoulddotomaintainprofits.5)ThepastfewyearsaHealthInsuranceCompanyhasbeengrowingatarateofabout15%ayear.Thispastyearitonlygrewby1%.Costsarerising12%eachyear.Whatistheproblemandwhatshouldthecompanydo?6)CompanyXisachemicalmanufacturer.TheymakeaproductthatisverysimilartoCompanyY’sproduct.CompanyXandYaredirectcompetitorsinmanygeographicmarkets,buteachalsohasuniqueareasinwhichthesalesforcesdonotfacedirectcompetition.CompanyXbuysCompanyY.Howdoyouintegratethesalesforces?7)YouareworkingforaBraziliansodamanufacturerthatisexperiencingdecliningprofitsoverthelasttwoyears.Whyisthisoccurring?[competitionfromgenerics]Whatisthesizeofthemarketforcannedcola?Whatarethecompany'soptionsforimprovingprofitability?Whatarethepossibleeffectsofachangeinthecola'sprice?8)Ourclientisamid-WesternHMO.Theyhave300doctorsand300,000subscribers.Theyhandlemostlycheckupsandroutinevisits.TheHMOoutsourcesspecificcasestolocalspecialists.OverthelasttwoyearstheHMOhasseentheirprofitsdecrease.They'vecalledusintofindoutwhy.2ndRound1)AEuropeanironminingcompanyboughtapieceoflandinAustraliawithahighcontentofiron.Shouldtheyproceedwithextractionoftheoreornot?/2)APCmanufacturerwantstoaddanewlineofpocketPCs.Shouldtheydoit?WhatdoyoutelltheCEO?3)Ahealthandfitnesscenter,achainofgyms,likeBally'sisconsideringbuildingmoretenniscourts.Thecostofthelanddevelopmentis2.5millionfor10tenniscourtspergym.Determineifthegymwouldbreakeveniftheychargedanadditionalfeeof$7pergame.4)OurclientisBurgerKing.Theirgrowthhasbeenslowerthanexpected.Theywanttoknowwhy?Andestimateformethesizeofthehamburgermarket.5)Tellmetheannualrevenuesofacompanyyou'refollowing?6)Thelawhasrecentlychanged.Consumerscannowswitchcellcompaniesandkeeptheirphonenumbers.Whataretheeffectsofthislegislation?Whatisthecostofthislegislation?Andcanyourecommendanyoptionsforthecellphonecompanies?7)Ahealthcarecompanythatsellstoindividualsandsmallbusinesseshasseengrowthinthelast5years,butthislastyeartherehasbeenadecline.Whatisgoingon?Whatsortofincentivesystemdowehaveandwhatkindcanwecreate?(Therewereanumberofgraphsandchartsthatthestudenthadtoreview8)YouandyourcolleaguesareMcKinseypartnerstryingtodecidewhichnonprofittohelp.Yourgoalsaredoublingtheirrevenueandimprovingtheirmanagement.Eachparticipanthasinformationtheothersdon'thave.Whichoneshouldyoupick?[whatcriteriatouse,etc.9)OurclientisatravelagencyinNYCwhichemploys25people.Theyhaveseentheircommissionscutfrom10%to8%.Theyarewonderingwhatstrategytheyshouldadopttoincreasetheirprofits,andwhatelsetheyshoulddotoremainprofitableandgrowtheirbusiness?10)First,Iwouldsaythatglobally,thecaseshadabitofadifferentfelttothemthanmanyIhadworkedon.Allthreewerebusinesscases,however,intwoofthethree,therewaslessopportunitytostructurethecases——thequestionersaskedspecificquestionsaboutdatathattheypresentedtomeabitatatime—usuallyingraphicformat.Intwooutofmythreecases,thereweremultiplegraphsandchartsthatbuiltononeanother.Conclusionsdrawnfromthefirstgraphwereappliedtographspresentedlaterinthesameinterview.Also,whenIanalyzedthedata,IwasusuallygivenaratioorseriesofratiosthatIneededtocalculate.Atthebeginningofeachgraph/dataseries,theinterviewerwouldexplainthesignificanceofeachoftheratiosIwastocalculate.WhenIfinishedcalculatingthem,heaskedmetoexplainwhattheresultsmeant.Tobehonest,theratiosmayhavebeenquitecommon,buttheywerenewtome.3rdRound(Nov.2003)1)Assumingzerocosts.Whatarethefirstthreeindustriesthatwillappearinouterspace?1)It'sOctober2001,withthecurrentgloomyeconomy.Oneofthemostaffectedindustriesistheluxuryindustry:Peopletendtopostponebuyingluxurygoods,andeveniftheyhavethemoney,afterwhathappeneditisnottherighttimeforthemtobuysomethingwhichisunnecessary.Aclientapproachesourfirmandasksustoincreasehissales.Whatdowetellhim?BCG1stRound(Nov.2004):1)Ourclientisamid-sizedmanufacturerofindustrialbatteriesfortheaerospaceanddefenseindustry.Forexample,thecompany'sbatteriescanbefoundinvariousmilitarymissilesaswellasintheHubbleSpaceTelescope.Overthelastfewyears,thedefense
本文标题:著名咨询公司近年面试案例
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