unit-4-business-communication.ppt

Unit4BusinessCommunicationPre-readingActivity1businesscommunicationletterculturefaxtelephoneE-mailinternetreligioncustomTextA----------AFaxTo:XXCompanyAttn:MrXFrom:MrWangDate:2000/1/23FaxNo:2233666RefNo:FO1216-01Pages:1Subject:ProvidingInformationContent:(DearSir,)A.senderB.headingC.receiverD.complimentaryclosingE.signatureF.date321564CBAFDEActivity4Activity5MemorandumTo:____________________From:___________________Date:October15,2004Mr_________________iscomingtoBeijing.Pleasemeethimattheairporton________________.Hisflightnumberis__________andthearrivaltimeis_____Youalsoneedto____________________forhiminBeijing.Please_____toHongkongofficewhenyouhavearrangedeverything._________________PPJillSmithSalesManagerJillSmithJacobWangTuesdayOct.26BA31619:30bookaccommodationfaxYoursTextBFistreading---answerthefollowingquestions.1.Howmanycountriesandbrandsarementionedinparagraph1?Countries:Japan,HongKong,Italy,Brazil,France,Argentina,England.Brands:Casio,Adidas,Volkswagen（大众），Samsung,Windows.2.Whatbecomespartofourbusiness?Cross-culturalcommunicationispartofourbusiness.跨文化交际3.DoesMcDonald’sofferdifferentfoodindifferentcountries?Yes,itdoes.InChina,……InIndia,……4.Whatcausesthesedifferences?Thedifferentculturescausethesedifferences.5.Whatisthebusinessculturecomposedof?becomposedof由……组成Thebusinesscultureiscomposedoftwoimportantparts:culturaltraditionandeconomicfactor.文化传统和经济因素Keypoints1.Globaladj.全球的globalizev.使……全球化globalizedadj.全球化的globalwar,village,globalizedeconomyglobe2.runacompany经营一家公司manage3.Nolonger不再e.g.Youarenolongeralittlechild.Youaretheonlymaninourfamily.4.liein在于Alltheirhopeslieinme.lifeliesinmotion/sports/exercises.5.Adapt…to…使…适应……IjustadaptedtotheweatherinGuangzhou.Canyouadapttothenewcircumstance?6.BecomposedofTheGreatBritainiscomposedofEngland,ScotlandandWales.AnswerstoexercisesActivity81.A2.C3.AActivity9Paragraph1----------bParagraph2----------dParagraph3----------aParagraph4----------cActivity101.FBeef------vegetablesormuttons2.T3Fculturaltradition-----economicfactor4.Fnativeeconomy----differentpartsoftheworld5.TActivity11bhdafcegActivity121.communication2.communicate3.manufactures4.manufacturer5.economy6.economic7.culture8.cultural9.global10.globalized11.brand12.brandedActivity131.of2.on3.by4in5toActivity141.具有不同文化的人们之间的交际就是跨文化交际。2.要成为一个成功的国际化商人就必须使自己适应本土文化。3.商业文化由文化传统和经济因素构成。4.该商人的公司在阿根廷，而他的大多数的供应商却来自巴西。Activity15.ABABAActivity161.Wecommunicatebye-mail,telephone,letters,memos,faxesordirectlyfacetoface.2.Theefficientcommunicationcansolvemisunderstanding,conflictsandpromotecooperation,makeyourbusinesssuccessful.3.Weneedtounderstandthecharacteristicsofourpartnerwhomaycomeeitherfromothercountryorfromourowncountry,weneedtounderstandsomethingabouttheculture,businesscustoms,andhiscommunicationhabits.1.gettingacross2.focuson3.startingwith4.lookthrough5.dealtwith4.gestures,facialexpresstions,eyecontact,posturesandotherbodylanguages.Activity181.A显示屏B班长C监控3.A伙伴B公司C陪伴2.A潜在的B潜力4.A笔记B便条C纸币D注意到5.A约会B追溯到C写日期Task1Activity11.T2.T3.Fdropped----rose$4.Fsimilar-----differentfromsimplifyingbureaucraticsystem------setupbureaucraticstructures5.TActivity21.32.G3.E4.25.yes64₤7.C8.39.D10.5