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ZionConsulting机密北京锡恩企业管理顾问公司ZionConsultingConfidential1Asashort-termcash-cow,morepublicproductsareexpectedtobesoleincontributingtotheearlybreakeven•Projectsellingonly•Purelyimport•Doesn’ttakeupmuchcorporatecapacity•Highunitprice•HighprofitmarginShort-termsales-uppotential•StrongSwissbrandwithoriginalimportconcept•Currentsalesofpublicproductsaccountfor38%ofGeberitgrosssalesturnoverSource:Geberit,RB&PanalysisLong-termprospect–Themarketsizeforpublicproductsitselfislimitedandshrinking–Limitednumberoftargetedhigh-endhotelsandbuildingsforGeberit–Manycompetitorswithintheindustry–Lackofone-setsolution–Combinedsellingapproachisbecomingdifficult(e.g.KohlertowhomGeberitusedtoprovideelectronicproducesandsellinprojectshaslauncheditsownelectronicproducts–MarketsizeforGeberitpublicproductsislimitedZionConsulting机密北京锡恩企业管理顾问公司ZionConsultingConfidential2Booz-Balltablesshouldbecleanandorganized,allofthesamecolor,andindividualcirclesshouldnotbetoolargeBreadthandDepthofFunctionalityStrengthofArchitectureAbilitytoSupportEaseofImplementationOverallStrengthofSolutionACNielsenInformationResources,Inc.KenosiaInteractiveEdgeDemantraMercariRW3TechGraphTitle,TimePeriodSubtitleHighLowKey:ZionConsulting机密北京锡恩企业管理顾问公司ZionConsultingConfidential3Stackedbargraph61010241561010241535712857914101341060102030405060708090CategoryACategoryBCategoryCCategoryDCategoryEColumn1Column2Column3Column4Column52135408454AxisTitleAxisTitleSource:What’sthesource?Title,TimePeriodSubtitleZionConsulting机密北京锡恩企业管理顾问公司ZionConsultingConfidential4100%stackedbargraph61010241561010241535712857914101341060%10%20%30%40%50%60%70%80%90%100%CategoryACategoryBCategoryCCategoryDCategoryEAxisTitleAxisTitleSource:What’sthesource?Title,TimePeriodSubtitleColumn1Column2Column3Column4Column5KeyZionConsulting机密北京锡恩企业管理顾问公司ZionConsultingConfidential5Stackedcolumngraph61010152461010152435781257910141346100102030405060708090CategoryACategoryBCategoryCCategoryDCategoryE2135408454CAGR1995-1999Totalxx%AxisLabelAxisLabelDataset5xx%Dataset4xx%Dataset3xx%Dataset2xx%Dataset1xx%Source:What’sthesource?Title,TimePeriodSubtitleZionConsulting机密北京锡恩企业管理顾问公司ZionConsultingConfidential6100%stackedcolumngraph61010152461010152435781257910141346100%10%20%30%40%50%60%70%80%90%100%CategoryACategoryBCategoryCCategoryDCategoryEAxisLabelAxisLabelCAGR1995-1999Dataset5xx%Dataset4xx%Dataset3xx%Dataset2xx%Dataset1xx%Source:What’sthesource?Title,TimePeriodSubtitleZionConsulting机密北京锡恩企业管理顾问公司ZionConsultingConfidential7Waterfallchart,doublestep20202020202020140140020406080100120140ABCDEFGHIAxisTitleAxisTitleTitle,TimePeriodSubtitleDataset1Dataset2Source:What’sthesource?ZionConsulting机密北京锡恩企业管理顾问公司ZionConsultingConfidential8Tornadochart:back-to-backbargraphsAxisTitle1518212426280102030CategoryACategoryBCategoryCCategoryDCategoryFAxisTitleCategoryE1518212426280102030Source:What’sthesource?Title,TimePeriodSubtitleZionConsulting机密北京锡恩企业管理顾问公司ZionConsultingConfidential9Tornadochart:horizontalstackedchartAxisTitle0.860.780.600.380.180.120.040.160.840.500.601.060.210.180.350.240.00.51.01.52.02.53.0CategoryACategoryBCategoryCCategoryDCategoryECategoryFCategoryGCategoryHSource:What’sthesource?Title,TimePeriodSubtitleZionConsulting机密北京锡恩企业管理顾问公司ZionConsultingConfidential10Combinationlineandcolumngraph:dual-axis01020304050EastWestNorthSouth020406080100120140160AxisTitleAxisTitleDataset1Dataset2AxisTitleSource:What’sthesource?Title,TimePeriodSubtitleZionConsulting机密北京锡恩企业管理顾问公司ZionConsultingConfidential11Areagraph:datalabelsinsideClientCompetitor1Competitor2Competitor302040608010012019951996199719981999E2000E2001E2002EAxisLabelAxisLabelSource:What’sthesource?Title,TimePeriodSubtitleZionConsulting机密北京锡恩企业管理顾问公司ZionConsultingConfidential12Piegraph:labelsonoutsideCategoryB41%CategoryC26%CategoryD15%CategoryE11%CategoryF7%Title,TimePeriodTotal=xxmillionOrderthepiecesfromlargesttosmallest,unlesssomeotherorderislogicallymoreappropriate.Ingeneral,theangleofthefirstsliceshouldbesettozerodegrees.Source:What’sthesource?ZionConsulting机密北京锡恩企业管理顾问公司ZionConsultingConfidential13InitialProjectTimeline(InWeeks)Ganttchart/timelinediagramActivities12345678RefineApproachDevelopHypothesesConductMarketscapeScansInterviews&InternalAssessmentIdentifyBusinessModelOpportunitiesDevelopOpportunityProfilesDevelopPathForwardKeyMilestonesZionConsulting机密北京锡恩企业管理顾问公司ZionConsultingConfidential14Timeline3rdQuarter,1998Stockholdersvotetodonatemoneytocharity2ndQuarter,2000MillennialriotsandY2KbugcausemarketshutdownStartupsgoonsaleandCompanycollects$200millioninbailout19981999200020011stQuarter,1998Companypostsnetprofitof$20Mfor19972ndQuarter,1999BillGatesinitiateshostiletakeoverofcompanyCompanydevelopspieinfacestrategy4thQuarter,2001“20AcresandaDigitalSuperhighway”programwinsstockblue-chipstatus2002ChartTitleIfCompanyleveragesprofitstoenternewmarkets,itcouldemergeasanindustryleaderby2002.ZionConsulting机密北京锡恩企业管理顾问公司ZionConsultingConfidential15Porter’sfiveforcesThreatofNewEntrantsThreatofSubstitutesBargainingPowerofSuppliersBargainingPowerofBuyersIndustr