小保罗·R·墨菲《当代物流学》习题辅导

中国经济管理大学学员教辅小保罗·R·墨菲《MBA当代物流学》习题辅导中国自学网=2525674ContentsIntroductionChapter1:LogisticsandtheSupplyChain.......................................................................................................1Chapter2:TheSupplyChainManagementConcept.....................................................................................23Chapter3:LogisticsandInformationTechnology..........................................................................................43Chapter4:DemandManagement,OrderManagementandCustomerService............................................62Chapter5:ProtectivePackagingandMaterialsHandling..............................................................................81Chapter6:Transportation…………………………………………………………………...................................98Chapter7:TransportationManagement.......................................................................................................115Chapter8:DistributionCenter,Warehouse,andPlantLocation..................................................................135Chapter9:InventoryManagement................................................................................................................157Chapter10:WarehousingManagement........................................................................................................182Chapter11:Procurement..............................................................................................................................201Chapter12:InternationalLogistics................................................................................................................221Chapter13:LogisticsSystemsControls.......................................................................................................240Chapter14:OrganizingandAnalyzingLogisticsSystems...........................................................................260PARTIIANSWERSTOEND-OF-CHAPTERQUESTIONSCHAPTER1:LOGISTICSANDTHESUPPLYCHAIN1.Diditsurpriseyouthatlogisticscanbesuchanimportantcomponentinacountry’seconomicsystem?Whyorwhynot?它构成了一个国家至少10%的GDP、对于经济增长有很重要的作用Theanswertothisquestionlikelydependsonastudent’spriorexposuretologistics.A“typical”studentinanundergraduatebasiclogisticscourselikelyhashadlimitedexposuretoandknowledgeaboutlogisticsandthuswouldlikelybeunawareastologistics’impactonacountry’seconomicsystem.Assuch,she/hemightbepleasantlysurprisedtolearnthatlogisticsoftenaccountsforatleast10%ofacountry’sGDPandalsoisimportantforeconomicgrowthanddevelopment.2.Distinguishbetweenpossession,form,time,andplaceutility.Possessionutilityreferstothevalueorusefulnessthatcomesfromacustomerbeingabletotakepossessionofaproductandcanbeinfluencedbytherelevantpaymentterms.Formutilityreferstoaproduct’sbeinginaformthat(1)canbeusedbythecustomerand(2)isofvaluetothecustomer.Timeutilityreferstohavingproductsavailablewhentheyareneededbycustomerswhileplaceutilityreferstohavingproductsavailablewheretheyareneededbycustomers.3.Howdoeslogisticscontributetotimeandplaceutility?时间效用：不同产品有不同的时间敏感度，香蕉和铅笔；地点效用：把产品从价至少的地方运到价值大的地方。Logisticscontributestotimeutilitybyrecognizingthatdifferentproductshavedifferentsensitivitiestotime.Forexample,athree-daylatedeliveryofbananaslikelyhasmoreseriousconsequencesthanathree-daylatedeliveryofaboxofpencils.Asforplaceutility,logisticsfacilitatesproductsbeingmovedfrompointsoflesservaluetopointsofgreatervalue.4.Howcanaparticularlogisticssystembeeffectivebutnotefficient?能不能实现实现得好不好Effectivenesscanbethoughtofas“howwellacompanydoeswhattheysaythey’regoingtodo;”efficiencyfocusesonhowwell(orpoorly)companyresourcesareusedtoachievewhatacompanypromisestheycando.Thereareamultitudeofexamplesthatwouldillustrateaneffective,butnotefficient,logisticssystem.Forexample,somecompaniesroutinelyusepremiumand/orexpeditedtransportation—whichincreasetransportationcosts—tomeetcustomerdeliveryrequirements.Assuch,thecompanycouldbeconsideredeffective(meetingdeliverydeadlines)butperhapsnotefficient(increasedtransportationcosts).5.Explainthesignificanceofthefactthatthepurposeoflogisticsistomeetcustomerrequirements.公司要想发展必须和客户交流，知道他们的需求而不是猜测；不同的客户有不同的需求，不能用单一类型单一规格的服务来对所有顾客。Onereasonforthissignificanceisthatmeetingcustomerrequirementsmeansthatcompaniesmustknow—ratherthanassume—customerneedsandwants.Thisknowledgeisfacilitatedbycommunicationbetweencompaniesandtheircustomers.Eventodaysomecompaniesarehesitanttocommunicatewithcustomers.Inaddition,meetingcustomerrequirementsmeansthata“onesizefitsall”approachtologisticswillresultinsomecustomersbeingoverservedandothersbeingunderserved.Asaresult,companiesshouldconsidera“tailoredlogistics”approach,wheregroupsofcustomerswithsimilarlogisticalneedsandwantsareprovidedwiththeappropriatelogisticalservices.6.Explainhowanunderstandingoflogisticsmanagementcouldberelevanttoyourfavoritecharitableorganization.慈善机构例如9。11例如印度洋海啸如果物流不好的话慈善机构就无法在短时间内正常救援，物流能带来药品、食物、衣物等Thereareanynumberofexamplesthatcanbeused.ConsidertheAsiantsunamioflate2004.Inarelativelyshorttime,avarietyofhumanitar