英语演讲-020110077零食店商业计划

[PPT1]Asyoucanseeinthefirstpageofthisppt,Wefourplantoinvestacampussnackstore.[PPT2]Pleaseallowmetointroduceyouwiththefirsttwopartsofourlittlebusinessplan,namely,thestorebackgroundandtherelatedmarketresearchandinvestmentanalysis.[PPT3]Firstly,Iwouldliketohaveabriefintroductiononthestore.WeplantolocateitonNo.14QinfenRoad,withanameofSoSnack,inchinese“贪食蛇”，whichisspecializedinsellingvariouskindsofsnacksofgreatqualityandatgreatprices.Thestorewillhaveaspaceof30sqms.Theinitialinvestmentisestimatedtobe70,000RMB.Wefirmlybelievethatsuchastoreincampuscouldnotonlybenefitallthesnackfansbutalsowonusagreatfortune.1.企业背景我组4人合资开设校园零食店，位于华东理工大学勤奋路14号，店名为“SoNice”，店面15平方米，店内人员共4人，2名员工（1名收银员）。该店的总投资为7万元，固定资产7000元，流动资金2.5万元。其经营范围包括饼干、糖果、饮料、果干等各式零食。产品覆盖东南亚、日韩、港澳台等邻国各地特色零食。经营风格：品种多样、口味独特、物美价廉[PPT4]Sincewe'vealreadyhadtheideaofwhatshopwe'regoingtohave,thenextstepistotestthefeasibilityofsuchaplan.Soherecomesthemarketanalysis.Theanalysiswouldbedoneinfouraspects:macrobackground,competitors,targetgroupsandtargetproducts.2.市场分析[PPT5]1.Intermsofthemacrobackground,theoverallannualsalesvolumeofleisurefoodinChinaisaround20,000,000,000to30,000,000,000RMB,anditisestimatedtoincreaseby15%yearly.Fromthisfigure,wecanseethatsellingsnackshasabrightfuturebecausealotofpeoplearekeenonit.背景目前，我国休闲食品销量在200-300亿元左右，估计未来几年每年增幅在15％左右。休闲食品在主要超市、重点商场食品经营比重中已占到10％以上，销售额已占5％以上，仅次于冷冻食品和保健滋补品，而烘焙类食品已成为休闲类食品的主流。[PPT6]2.Then,thecompetitors:firstly,incampusthereareoveralleightsmallstores,whilefiveofthemaresellingdailygoodsincludingcookies,candies,diaryproductsandetc.,theotherthreealsosellfruits;meanwhile,nearcampustherearethreespecializedchainsnackstoreincludingtwoLaiyifenandoneBaiweilin,theFirstFoodStoreisalsonearby,theyaremainlysellingdryfruits,succades,friedporkcrispsandsoon.Wecanseethatthere'snospecializedsnackstoreinourcampus,andoutofcampus,thepriceandthedistancearetwomainfactorsthatpreventsnackloversfromgoing.Whileourstoreisjustnexttothedormitoriesandspecializedinsellingsnacks,whichwouldobviouslybringusafavorablemarketsharehereinschool.竞争对手分析1.校内：校内共有超市两家，小店三家，水果零食店三家，主要销售水果、饼干、奶制品、豆类品。2.校外：以学校为中心方圆500米范围内，有专门零食店3家，第一食品百货一家，主要销售面包、干果、蜜饯。所以，在校内，没有专门的零食店，部分学生嫌校外太远，不愿专门去买零食。我们的店就正好拥有距离近、针对性强的优势，会独自占有大量市场份额。[PPT7]3.Whenwe'retalkingabouttargetgroups,wemeanthosepeoplewhowouldliketobuyleisurefoodandtheoneswhocouldbuytheminourstore.Weprimarilytargetatthesethreegroupsofpeople:thefirstgroup,ofcourse,istheteacherandstudentgroup.InXuhuicampus,theoverallnumberofteacherandstudentisabout19,000,while30%ofthemhasthehobbyofbuyingsnacks,andtheaveragebudgetforsnacksisabout50RMBpermonth.Thesecondtargetgroupshouldbetheresidentsnearby,suchasHualiYuan,Huagongfourthvillage,Meilongfirstvillageandetc.,therearemorethan2,000families,andifpublicizeproperly,theyarethepotentialmarket.Lastbutnotleastisthefloatinggroup,who'recomingtohaveavisit,picnic,orballplaying.Thisgroupcan'tbeignoredespeciallyonweekendsandholidays,andtheirdemandmainlyfocusonbeveragesandsmallsnacks.目标受众1.师生：徐汇校区共有师生约19000人。其中有50%的人有购买零食的需求，其中每人月均水平在50元左右。2.附近居民：附近有华理苑、化工四村、梅陇一村等人口密集居住小区，约2000户人家，经宣传，有市场潜力。3.流动人群：主要是来校打球、活动、游玩、访友的人群，逢周末及节假日有人流高峰，主要需求饮料及休闲食品，有市场潜力。[PPT8]4.Ifwewanttomakeourproductsattractive,thereareseveralprinciplesweshouldfollow,inotherwords,theseprinciplesarethewaywe'rechoosingourproductsforsale.Goodtasteisalwaysthemostimportantfactor,delicioustasteattractsthecustomerforasecond,thirdpurchase.Meanwhile,theproductshouldbestrange,notalltheproducts,butatleastpartofthem,forbuyershaveintensecuriosities,ifthesnackisspecial,itismorelikelytobepurchased.Then,goodpackageisalsoanimportantfactor,buyersespeciallygirlsandchildrenareverysensitivetocolorsandoutlooking,soifthepackageisattractive,thesalesmustbefavorableaswell.Inaddition,anotherruleisalwaysnew,meansacontinuosseekingfornewproducts,thoseproductsbringaboutsurpriseandawiderrangeoftargetbuyers.商品原则零食是主食以外的补充，应付的都是些嘴刁之人，所以一定要从口味上反复下功夫，做测试。零食越是奇怪，买的人越多。买零食人都有强烈的好奇心，尤其对产品、口味的多样性、独特性要求非常高，所以在进货的时候，要特别针对消费者的消费心理来选择。其次，好的外包装是刺激购买欲的一大法宝。妇女和儿童对颜色都较为敏感。外包装精美，可以提高产品的附加值，令产品显得超值。此外，一个产品的生命周期较短，所以，零食店要尽可能多地推出一些有市场潜力的新产品，以产品的变化来满足消费者需求的变化及喜新的心理。[PPT8]Accordingtothementionedproductprinciples,weplantoarrangeourproductrangeasfollows:50%fordailysnacks:roastedfoods,succadesandetc.20%forimportedsnacks:thepriceisrelativelylowcomparedtothesameonesoldinsupermarket,andthetastesarevariousandspecial.20%forspecialsnacks:nostalgicfood,sportfood,fatlessfoodandetc.Thelast10%forotherkindsoffoodsuchasvariousbeveragesorcustomersuggestedsnacks.商品范围1.日常零食：烘焙类零食、炒货、蜜饯等零食，总体比重约50%2.进口零食：价格较贵，花样较新，总体比重约20%3.特色零食：怀旧零食、怪味零食，总体比重约20%4.其他：饮料等约10%[PPT9]Afteranalyzingthemarket,wehavetoknowhowmuchwoulditcosttoopensuchastore,andhowmuchcouldweearnfromthislittlecampussnackstore.[PPT9]Costcomesfirst.Asyoucanseeintheppt,therentalfeemonthlywouldcostus5,000RMB,whileasmallfitmentcosts10,000RMB.Meanwhile,thepaymentforfirstbatchofgoodsisaround20,000RMB,andweassumethesegoodscoldbesoldat40,000RMB.Sincewedecidetoemploystudentsasoursalesclerk,thecostforpersonnelmonthlywouldbe5,000(12RMB/Hour,14openhoursperday).Specialord