【新视野大学英语读写教程第三册】Unit7BillGates讲义

ContentsALead-inBPre-readingCTextStudyDSummaryEWriting课文小结预习写作Lead-inInteractiveModeIV4.InteractiveModeIII3.InteractiveModeII2.InteractiveModeI1.Lead-inThetopictodayisafamousbusinessmanintheworld,BillGates.Beforewelearnthedetailsofthepassage,let’sgetfamiliarwiththebackgroundtothebirthofthispassage:Back课文小结预习写作ModeIModeIIModeIIIModeIV随笔Asalegendintheworldofbusiness,BillGateshasalwaysbeenabigappealtothosewhohavedreamstorealize.Intheireyes,whathehasdoneisavividembodimentofwhateveronedreamsof.But…1)Theformerchairmanof…2)Theworldwideleaderin…3)Hediscoveredhisinterestin…attheageof13.4)Inhisjunioryear,heleftHarvardUniversity,soasto…TipsInteractiveModeIQ.1.Howmuchdoyouknowabouthim?TipsBack课文小结预习写作ModeIIModeIIIModeIV随笔ModeIForMore5)Guidedbyabeliefthat…,hebegandeveloping…6)AccordingtoForbesmagazine,hehasbeen…7)…Ascanbeseenfromtheabove,BillGateshasachievedgreatsuccessinhiscareer.Buteverycoinhastwosides,towhichGates’lifeisnoexception.Nowlet’slistentoashortpassagetoseewhatoncehappenedtohim;andthenproceedwithourlead-in.InteractiveModeIIBack课文小结预习写作ModeIIModeIV随笔ModeIKeyWords:…thecase…againstMicrosoft…,accusingthesoftwaregiantofunfairbusinesspractices…keepingafirmgripontheworld’soperatingsystemmarkettosqueezeoutthecompetitioninother...tobundleanddistributeitssoftwarewithitsoperatingsystems…deservesequalaccesstoMicrosoft’soperatingsystems…thesoftwareofothercompanies…TipsTipsModeIIIInteractiveModeIIIBack课文小结预习写作ModeII随笔ModeITipsQ.2.WhatcontributestoBillGates’hugesuccess?TipsModeIIIModeIVDespitethechallenges,themarkBillGatesleavesonthemindsofpublicisanidolofwisdomandachievement.Whatappealsmosttothepublic,ineffect,iswhathissuccesscanbeattributedto.Somynextquestionis:1)Hiskeeninsightsinto…2)Histotalcommitmentto…3)Hisgreatskillsinmanaging…4)Hiscompetitiveabilityin…5)…InteractiveModeIVBack课文小结预习写作ModeII随笔ModeIQ.4.WhatdoestheauthorwanttotellusaboutBillGates?(Let’sanswerthisquestionafterwereadthepassage)ModeIIIModeIVForconclusionFactorIIIAuthorFactorIIFactorIPeoplewonderwhatchallengeshemetinhislifelikeothers.TheauthorwantstotellothershisinsightintoBillGates’life.Therehasbeenanever-greatercuriosityabouthowBillGates’legendcametrue.Peoplewonderwhattraitsinhimhaveledtohissuccess.随笔Back课文小结预习写作TheBirthoftheTextPre-readingBackgroundInformation1WatchandDiscuss2NewWords3课文小结导入写作BackgroundInformation视频讨论生词学习随笔Back课文小结导入写作Microsoft:(A)MicrosoftisacompanyfoundedbyBillGatestogetherwithhischildhoodfriendPaulAllenin1975.Inthelate1970sanumberofindividualsandcompaniesweremakinganddistributinghomecomputers.Nobodycanhonestlysaythattheypredictedbackthenjusthowpervasivehomecomputerswouldbecome.IBMnoticedthisphenomenon,BackgroundInformationBack课文小结导入写作视频讨论生词学习随笔Microsoft:(B)andsawitasawayofimpressinguponsmallbusinessjusthowplaingoodIBMmachinesare.IBMdidadealwithMicrosoft,asmallcompanythen,toproducetheoperatingsystemfortheirPC.LikemanyothercompanieswhowereunabletopredictthehugegrowthofthePCmarket,IBMdidn’tpaytoomuchattentiontothedetailsofthedeal.IBMcoulddistributeBackgroundInformationBack课文小结导入写作视频讨论生词学习随笔Microsoft:(C)DOSwiththeirPCs,payingMicrosoftaroyaltyforeverycopysold.Microsoft,however,couldalsosellDOSindependentlyofIBM.ThedealwithIBMforthedistributionofDOSwasprobablythesmartestthingMicrosofthaseverdone.ItwasthefirstofMicrosoft’smanysuccesses.BackgroundInformationBack课文小结导入写作视频讨论生词学习随笔PaulAllen:AtLakesideSchool,PaulAllen(14yearsold)andfriendBillGates(12yearsold)becameearlycomputerenthusiasts.AllenwentontoattendWashingtonStateUniversity,thoughhedroppedoutaftertwoyearstopursuehisandGates’dreamofwritingsoftwarecommerciallyforthenew“personalcomputers”.BackgroundInformationBack课文小结导入写作视频讨论生词学习随笔TheMITSAltairmicrocomputerwasthefirstpersonalcomputeravailableandsoldincommercialquantities.MITSoriginallystoodforMicroInstrumentationandTelemetrySystems(微仪表和自动系统公司)butthisnamewasalmostneverusedafter1975.Later,MITSbecameasubsidiaryofPertecComputerCorp.MITSAltair:BackgroundInformationBack课文小结导入写作视频讨论生词学习随笔Apple:(A)AppleisacomputercompanystartedonApril1,1976.StevenWozniak,ahighschooldrop-outwhoworkedforHewlett-Packard,dabbledincomputer-designandcreatedwhatwouldbecometheAppleI.HishighschoolbuddyBackgroundInformationBack课文小结导入写作视频讨论生词学习随笔Apple:(B)StevenJobs,alsoadrop-out,workedforAtariandconvincedhimthatthetwoshouldformacompanytomarketthenewcomputer,whicheventuallytookoffin1977withtheAppleII.BackgroundInformationBack课文小结导入写作视频讨论生词学习随笔IBMisthebestknownAmericancomputermanufacturer,foundedbyThomasJ.Watsonknownas“BigBlue”afterthecolorofitslogo.IBMstandsforInternationalBusinessMachines(国际商用机器公司),thelargestcomputercompanyintheworldtoday.Itmakeseverythingfrommainframestopersonalcomputers(PCs)andhasbeenimmenselysuccessfulinsellingthem,chieflytobusiness.IBM:Watch&DiscussDirections:Watchthevideoandthendiscussthetopicsasfollows:Videowatching2.Fromhislife,whatconclusioncanwedrawastotherelationshipbetweencollegedegreeandsuccess?1.FromBillGates’dropoutofHarvard,canwetellthatcollegeeducationmeansnothingtoone’ssuccess?KeyKeyBack课文小结导入写作背景知识生词学习随笔NewWordsBack课文小结导入写作背景知识视频讨论随笔hacker