Unit-6-Company-Presentation(新)

Unit6CompanyPresentationWhatMakesanEffectivePresentation•Apresentationisapreparedtalkgivenbyaspeakertooneormorelisteners.Tobeeffective,thespeaker’smessagemustbepassedtothelisteners----itmustbeheardandcorrectlyunderstood.Ingeneral,two-waycommunicationismoreeffectivethanone-waycommunication;so,encouragetheaudiencetoparticipate---byaskingquestionsormakingcomments.Inanycase,rememberthatthetalkisgivenfortheirbenefits---notforthespeaker’s.•So,whataretheelementsofaneffectivepresentation?•effectiveorganizationofinformation•effectivedeliveryofinformation•effectiveuseoflanguage•neverforgettingyouraudience•allowingparticipationthroughquestionsorcomments•Thefollowingpointsmayhelpyouindentifytheskillsandtechniquesyouneed.•Organizationofinformation•transparencystructure(haveaclearbeginning,bodyandend)•organizationofcontent(clearlyidentifythemainpointsandsupportingpoints)•levelofinformation(startintheaudience’sareaofinterest)•Deliveryofinformation•image(decidewhethertoappearformalorinformal,relaxedorhigh-powered)•audiencefeatures(knowtheirinterests)•nonlinguistictechniques(usesuitablebodylanguageandeyecontact)•linguistictechniques(payattentiontovoiceaudibilityandclarity,variationinpaceandpitch,pauses,questionsandhumor)•technicalsupport(usevisualaids,e.g.slides,flipcharts,transparenciesandPPTS)•Useoflanguage•vocabulary(choosetherightwordforspokenratherthanwrittenlanguage)•grammar(assemblethesentencesincorrectlanguageforms)•pronunciation(stresswordscorrectly)•fluency(varysentencesstructureandlength)•speed(linkyourideas,anddon’ttalktooquickly)•Abriefintroductionisalwaysgivenattheverybeginningofthepresentation.Itshouldincludeatleastfourpiecesofinformation:•whatyou’regoingtotalkabout;•howlongyou’lltake;•whatyourmainpartsorsectionswillbe;•whetheryou’dwelcomequestionsduringyourtalk,oronlyattheend.•Thiscouldtakeaslittleas45seconds,butitwillgiveyoutimetoestablishcontactwiththeaudience.Don’tonlytrytoimpressthembyyourorganizationandobviouspreparation.Gooutofyourwaytomakesomecommentsonthepresentsituation(e.g.excellentlunch,weather---anythingwhichshowsawarenessoftheworldoutsideyoursubject).Bewareofjokes,andmakeasmucheyecontactaspossible.Ifnecessary,giveafewfactsaboutyourselfandthepurposeorbackgroundofyourtalk.PartIWarm-up•1.Discussingroups.Yourfriendsisgoingtogiveanimportantpresentationtomorrow.He/Sheisnervousandfeelingunconfident.Whatadvicewillyougivehim/her?IGetbackincontrol.IIPreparebeforehand,e.g.writedowneverythingthatneedstobesaidandthenreaditout;makebriefnotesofmainpointsandrefertothemwhenneeded;practicemakingthepresentationtoafriendorcolleague,etc.IIIControlnegativethoughts.IVDosomephysicalexercisestocontrolstress,e.g.deepbreathing.•2.Discussinpairs.Thefollowingarelogosofsomefamouscompanies.Whatdoyouknowaboutthesecompanies?Talkabouttheonesthatyouknowwithyourpartners,referringtothefollowingexpressions.•KFC,knownasKentuckyFriedChicken,isachainoffastfoodrestaurantbasedinLouisville,Kentucky.•Inthemidstofthedepression,HarlandSanderswhowasbornjustoutsideHenryville(Indiana),openshisfirstrestaurantinthesmallfrontroomofagasstationinCorbin,Kentucky.Sandersservesasstationoperator,chiefcookandcashierandnamesthediningareaSandersCourt&Café.In1936,KentuckyGovernorRubyLaffoonmakesHarlandSandersanhonoraryKentuckyColonelinrecognitionofhiscontributionstothestate'scuisine.TheSandersCourt&Caféaddsamotelandexpandstherestaurantto142seats.In1952,theColonelbeganactivelyfranchisinghischickenbusinessbytravelingfromtowntotownandcookingbatchesofchickenforrestaurantownersandemployeesandawardedPeteHarmanofSaltLakeCitywiththefirstKFCfranchise.In1957KentuckyFriedChickenfirstsoldinbuckets.•HSBCBankUKisapubliclimitedcompanythatisheadquarteredinLondon,England.TheHSBCwasfoundedinHongKong,China,butwasforcedtomovetoLondonin1992.•AccordingtoForbesMagazine,HSBCBankisthelargestbankinggroupintheworld.Also,ForbesMagazinestatedthatthebankisthesixthlargestcompanyintheworld.•HSBCBankhasmanylocationsallovertheworld;asignificantnumberofthelocationsarewithinAsia.HSBCBankisalsolistedintheStockExchangesonHongKong,Paris,NewYorkCity,BermudaandLondon.•In1987,theHSBCBankUKobtainedabout15percentoftheequityinterestfromMidlandBank.Then,in1992,HSBCBankUKfullyacquiredMidlandBank.Withthis,HSBCBankUKwasabletocomplementitscounterpartsintheotherregionsinNorthAmerica,SouthAmerica,andAsia.PartIIListeningandSpeaking•Task1ApresentationbyanHRManager•ListentoapresentationdeliveredbytheHRManagerofabusinessconsultancyandfillintheblanks.•1)wearehiringfor•2)businesssoftwareandconsultingservices•3)4,000•4)largecorporations•5)90milliondollars•6)prettyfast•7)29•8)largeprojectforabank•Task2CompanyprofileofOracle•1.ListentoapresentationdeliveredbyamanagerofOracleChinaandcompletethecompanyprofile.•1)MonicaLi•2)thePRDepartmentofOracleChina•3)enterprisesoftwarecompany•4)globalsoftwaregiant•5)1977•6)California•7)42,000•8)11billiondollars•9)1989•10)1991•11)Chengdu•12)educationandsupportservicesIntroductoryPresentationofOracle•I’dliketowelcomeallofyouheretoday.First,I’mgoingtointroduceourcompany.•Ourcompany