营销创业英文版课件 Webcast Client Brief014

大锦囊001think.com（品牌营销第一资料库）海量精品策划资料!QQ:1242116556Initialdocumentationoftheclient-suggestedobjectivesandparamters.Thisdocumentisdevelopedbeforeajobisactuallyinitiated,andtheeffortinvestedshouldnotbeintensive.Thegoalistocreateacommonunderstandingattheoutsetofanengagementinwhichtheentireteamandclientagree.WEBCASTCLIENTBRIEFWhoistheclient?What’sgoingtobewebcast?Whereisthevenue?Isitgoingtobelive?(Ifsothereareothercomplications.Pleasecontactustocompletebrief.)Whowillbedoingthefilming?(Weneedtobriefthemonwebcastfilming.)Whatformatcanwegetthevideoin?(VHS,SVHS,Betacam;howmanytapes,etc.WepreferSVHS.)Willitalreadybeeditedintosegments,eachsegmentclearlyseparatedbyaspaceofblacksilence,includingsmoothfadein/fadeout?(Ifweneedtodoediting,pleasecontactustocompletebrief.)Willweneedtoprovidedubbing/voiceover?(Ifso,pleasecontactustocompletebrief.)Willweneedtoprovidetranscription/translationservice?(Ifso,pleasecontactustocompletebrief.)Howmanysegmentswillthevideohave,andhowlongwilleachsegmentbe?Whereistheprimaryaudience(China,US)?Howmanyusersareexpectedtosimultaneouslywatchthevideosegments?(Onlyanswerifyouhaveagoodidea.)Whattimeistheevent?Whatistheschedulewehavetoconformto?Howlongshouldthevideosegmentsandwebpagesbekeptonthesite?Whatshouldhappenwhenthetimeisup?(Removedorreplacedwithotherinformation,inthatcase,describetheotherinformationindetail.)Doyouwantdifferentinformationbeforetheeventandaftertheevent?(Inthatcase,describebothindetail.)Doyouwantwebpagestoaccompanythewebcasttobemadeaswell?(Inthatcase,describehowmany;e.g.,oneindexpageandonepagepersegment;wheretheyshouldbehosted,andanyspecialdesignrequirements.)Whatisthebudget?EXAMPLEOgilvyPRwilldoawebcastforNokia.Materialwillbeprovidedintheformofa(S)VHStapecontaining6segmentsof3-5minuteseach,aswellastranscribedversionsofthespeechinelectronicformat(MSWord).HalfofthesegmentswillbeinEnglish,halfinPutonghua.Thevideohasalreadybeenedited,sothesegmentsarecleanlyseparatedbyasilentblackperiodwithfadeout/fadein.AsitelettobeputontheNokiawebsitewillbedevelopedandputupatthesametimeasthewebcast.TheprimaryaudiencewillbeinChina.Trafficisexpectedtobelessthanahundredsimultaneoususers.TheeventwilltakeplaceinSeptember,anditneedstobehostedfor6months.ThecontentwillbereadyinSeptemberand15dayswillbeallowedforencodingofthevideoandproductionofthewebpages.UpperlimitforbudgetisUSD8,000.