武当山景区营销策划书

她是大山的女儿，像一支燃烧的蜡烛，闪耀着灿烂的光辉，照亮了深山孩子的梦想，她和千千万万山村教师一道，努力实践着中国山村的教育梦businesstoorganize,guide,assist,participatorypre-loaninvestigation,providemarketingadviceandresponsibleformarketingadvice.ChapterIIIcontentandprocessafteracceptingtheborrower'sapplicationforthe14thperson,dominatedbyfieldinvestigationandoff-sitesurveysasasupplement,carryoutpre-loaninvestigationwork.Maincontentsareasfollows:(a)theborrowersurveys1.Borrowerforcorporatecustomers,investigatorsshouldinterviewbusiness,management,financeandotherrelatedpersonnel,fieldtripplaceofbusinessandproductionoperations,andaccordingtotheinformationprovidedbythecustomertoverifythebusinessmanagement,authenticityofthefinancialsituation,trade,etc.2.borrowingpeopleforsmallenterpriseof,surveycontentexceptreferencecompanyclasscustomeroutside,alsoshouldfocusconcernactualcontrolpeopleandthemainshareholderspersonalfundingletter,andpractitionersexperience,andmarriagestatus,andhealthstatus,softinformationandfamilyassets,andliabilitiesstatus;focussurveyverifiedenterpriseaccounttable,andbankaccountwater,andtaxinformationandhydropowerwage,spendinginformation,thenverifiedcompanyactualbusinessstatusandthefinancialstatus.3.theborrowerisanaturalperson,theinvestigationshouldfocusonborrowersandtheirfamilies,property,income,debt,credit...Investigatorsshouldfieldsurveys,confirmthemortgagesituation,bywayofassessment,inquiryfindsthevalueofthemortgage.Disagreeswiththedeterminationofvalue,shouldbesubmittedthroughotherevaluationAgency,thesupplementaryinvestigations,fieldsurveys,includingre-evaluationofvalue.1.topropertymortgageof,surveypeopleshouldfieldstudymortgagereal,andverifiedfollowinginformation:housingownershipcardbycontainsMinginformation(ownershippeople,andislocated,andfloor,,androom,,andarea,andtype,)南京晓庄学院旅游营销策划书题目：院系：经济管理学院专业：旅游管理班级：KT963-1-2学生姓名：学号：指导教师：目录第一部分:产品分析她是大山的女儿，像一支燃烧的蜡烛，闪耀着灿烂的光辉，照亮了深山孩子的梦想，她和千千万万山村教师一道，努力实践着中国山村的教育梦businesstoorganize,guide,assist,participatorypre-loaninvestigation,providemarketingadviceandresponsibleformarketingadvice.ChapterIIIcontentandprocessafteracceptingtheborrower'sapplicationforthe14thperson,dominatedbyfieldinvestigationandoff-sitesurveysasasupplement,carryoutpre-loaninvestigationwork.Maincontentsareasfollows:(a)theborrowersurveys1.Borrowerforcorporatecustomers,investigatorsshouldinterviewbusiness,management,financeandotherrelatedpersonnel,fieldtripplaceofbusinessandproductionoperations,andaccordingtotheinformationprovidedbythecustomertoverifythebusinessmanagement,authenticityofthefinancialsituation,trade,etc.2.borrowingpeopleforsmallenterpriseof,surveycontentexceptreferencecompanyclasscustomeroutside,alsoshouldfocusconcernactualcontrolpeopleandthemainshareholderspersonalfundingletter,andpractitionersexperience,andmarriagestatus,andhealthstatus,softinformationandfamilyassets,andliabilitiesstatus;focussurveyverifiedenterpriseaccounttable,andbankaccountwater,andtaxinformationandhydropowerwage,spendinginformation,thenverifiedcompanyactualbusinessstatusandthefinancialstatus.3.theborrowerisanaturalperson,theinvestigationshouldfocusonborrowersandtheirfamilies,property,income,debt,credit...Investigatorsshouldfieldsurveys,confirmthemortgagesituation,bywayofassessment,inquiryfindsthevalueofthemortgage.Disagreeswiththedeterminationofvalue,shouldbesubmittedthroughotherevaluationAgency,thesupplementaryinvestigations,fieldsurveys,includingre-evaluationofvalue.1.topropertymortgageof,surveypeopleshouldfieldstudymortgagereal,andverifiedfollowinginformation:housingownershipcardbycontainsMinginformation(ownershippeople,andislocated,andfloor,,androom,,andarea,andtype,)一、微观环境分析二、宏观环境分析第二部分：分市场概况与消费分析一、旅游业市场概况及对策分析二、武当山特区旅游发展状况和前景三、竞争分析四、消费者分析第三部分：营销战略-一、战略要点二、营销战略三、销售目标四、具体定价及销售区域界定第四部分：广告策略一、广告传播概念的开发二、广告对象三、广告目标四、广告创意第五部分：媒介策略一、媒介选择设定二、媒体组合计划第六部分：公关策略一、大型活动的举办二、关于大型活动的建议第七部分：预算第八部分：广告效果评估第一部分产品分析她是大山的女儿，像一支燃烧的蜡烛，闪耀着灿烂的光辉，照亮了深山孩子的梦想，她和千千万万山村教师一道，努力实践着中国山村的教育梦businesstoorganize,guide,assist,participatorypre-loaninvestigation,providemarketingadviceandresponsibleformarketingadvice.ChapterIIIcontentandprocessafteracceptingtheborrower'sapplicationforthe14thperson,dominatedbyfieldinvestigationandoff-sitesurveysasasupplement,carryoutpre-loaninvestigationwork.Maincontentsareasfollows:(a)theborrowersurveys1.Borrowerforcorporatecustomers,investigatorsshouldinterviewbusiness,management,financeandotherrelatedpersonnel,fieldtripplaceofbusinessandproductionoperations,andaccordingtotheinformationprovidedbythecustomertoverifythebusinessmanagement,authenticityofthefinancialsituation,trade,etc.2.borrowingpeopleforsmallenterpriseof,surveycontentexceptreferencecompanyclasscustomeroutside,alsoshouldfocusconcernactualcontrolpeopleandthemainshareholderspersonalfundingletter,andpractitionersexperience,andmarriagestatus,andhealthstatus,softinformationandfamilyassets,andliabilitiesstatus;focussurveyverifiedenterpriseaccounttable,andbankaccountwater,andtaxinformationandhydropowerwage,spendinginformation,thenverifiedcompanyactualbusinessstatusandthefinancialstatus.3.theborrowerisanaturalperso